Actress and Singer, Lucy Hale, Joins Duracell to Mobilize Consumer Participation in Program to Power...

1. Duracell Powers Holiday Smiles for Children in Need This
Season with Toys for Tots
Actress and Singer, Lucy Hale, Joins Duracell to Mobilize Consumer Participation in Program to
Power Toys and Smiles Across the Country
"That's why having a toy that's ready to go with batteries you can trust like Duracell can be so
crucial in helping ensure a child's holiday joy."
BETHEL, Conn.--(BUSINESS WIRE)--Duracell is bringing holiday cheer to families by partnering
with Toys for Tots and committing to powering up to 500,000 smiles through its Power Holiday
Smiles program. The program offers consumers the chance to win the hottest holiday toys and gifts
through an exclusive sweepstakes on Duracell's Facebook page (Facebook.com/Duracell), while also
allowing them to give back to children in need. For every sweepstakes entry received on its
Facebook page, Duracell will donate a battery to Toys for Tots.
"For any child, there is nothing more disappointing than opening up a toy and finding that there are
no batteries to power it," said Volker Kuhn, general manager for Duracell North America. "We're
proud to play a crucial role in those special gift giving moments for families in need, while giving
consumers the chance to access the most popular toys and gifts."
The Power Holiday Smiles Facebook sweepstakes, which starts on Thanksgiving Day, Nov. 22 and
runs through Dec. 20, will feature a giveaway for every hour of the day. Hundreds of toys and gifts
such as FURBY from Hasbro® Inc.; LeapFrog Tag Junior Reading System and Microsoft's Xbox
360®250GB Holiday Bundle will be accessible for consumers to win.
To help kick-off the program, Duracell also partnered with ABC Family's "Pretty Little Liars" star
and singer, Lucy Hale, who spent a day yesterday with Duracell in New York City and surprised kids
with holiday cheer and Hasbro battery-operated gifts at P.S. 64, an elementary school located in a
low-income community in the Lower East Side that recently recovered from loss of power and heat
as a result of Hurricane Sandy. "The holiday season is such an important time to help those less
fortunate. I'm excited to support Duracell's campaign to power as many smiles as possible through
this initiative to give back to kids in need," said Hale.
"Toys for Tots is excited to partner with Duracell to help power our toys because we know that the
small act of receiving a toy for a child is a magical and important experience," said Bill Grein, Vice
President of the Marine Toys for Tots Foundation. "That's why having a toy that's ready to go with
batteries you can trust like Duracell can be so crucial in helping ensure a child's holiday joy."
The program launch is also marked with a new national TV and broadband spot featuring Hasbro
and Toys for Tots. Duracell and Hasbro have come together to donate thousands of Hasbro toys,
including favorites from the popular FURBY, FURREAL FRIENDS and PLAYSKOOL brands, all
powered by Duracell batteries to Toys for Tots.
For more information on Duracell's Power Holiday Smiles program and to enter the sweepstakes
visit: Facebook.com/Duracell.

2. About Duracell
Part of the Procter & Gamble Company [NYSE:PG], Duracell has been powering people around the
world for more than 40 years. Our products serve as the heart of devices that keep people
connected, protect their families, entertain them and simplify their increasingly mobile lifestyles. As
the world's leading manufacturer of high-performance alkaline batteries, Duracell also innovates in
lighting, renewable power and wireless charging technologies to help consumers live life without
limits. Visit www.duracell.com for more information, follow us on Twitter.com/Duracell and like us
on Facebook.com/Duracell.
About Procter & Gamble
P&G serves approximately 4.6 billion people around the world with its brands. The Company has one
of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®,
Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®,
Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head &
Shoulders®, Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze®, Ambi Pur®, SK-
II®, and Vicks®. The P&G community includes operations in approximately 75 countries
worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G
and its brands.
About Toys for Tots
The Marine Toys for Tots Foundation is a not for profit organization authorized by the U.S. Marine
Corps and the Department of Defense to provide fundraising and other necessary support for the
annual Marine Corps Reserve Toys for Tots Program. Now in its 65th year, Toys for Tots
provides joy and a message of hope to economically disadvantaged children through the gift of a
new toy during the Christmas holiday season. Their gifts offer these children recognition and a
positive memory they will cherish for a lifetime. Many of the gifts they provide, such as books,
games and sports equipment, make a significant contribution to the educational, social and physical
development of these children. In 2011, Marines distributed gifts to 7.2 million children in 729
communities nationwide. The Marine Toys for Tots Foundation relies on individual donations from
the American public as well as support from corporate sponsors, including Duracell. For more
information, visit www.toysfortots.org.
Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20121121005192/en/