1. Recruitment Advertising
Dean Transportation | March 2014

2. • Proudly promote the benefits of working for Dean.
• Compel the right type of candidate to apply for jobs
opportunities with Dean Transportation.
Campaign Objectives

3. CAMPAIGN SOLUTIONS:
CUSTOM ECOSYSTEMS THAT DRIVE RESULTS.
Attention
Interest
Desire
Action

4. Strategy
• Proudly promote the benefits with digital display advertising.
• Mlive.com audience targeting – job seekers in the mlive markets of Grand Rapids,
Muskegon & Lansing
• Extended ad network audience targeting – job seekers in the Traverse City, St. Clair
Shores, Walled Lake markets
• Audience Impressions – re-messaged to deantransportation.com/jobs visitors
• Compel the right type of candidate to apply for jobs at Dean
Transportation with a job wrap and print display advertising
• Job Wrap package – all Dean Transportation jobs automatically pulled from your
website onto our website in real time.
• Employer profile page, logo enhancement & career showcase logo
• Print Display advertising – Grand Rapids Press, Muskegon Chronicle and Flint Journal
– twice monthly in each newspaper
• 1/8 page and 3 col. x 4” sizes

5. Extend your reach by targeting across the
top ad networks
• We use 1st and 3rd party
data to find your best
customer on MLive.com
and beyond.
• Re-message to those who
have visited your website
or who saw your ad –
across our entire ad
network.

6. Audience Impressions
Consistent look
and feel across all
digital and print
advertisements
helps to capitalize
on the Dean
Transportation
name recognition.

7. • Job Wrappings are updated
regularly & automatically
• Will include all jobs on the
deantransportation.com/jobs
page
• Individual location jobs link
straight back to your
applicant page
Reach your best candidates by posting your
jobs automatically on MLive.com
Increase your chance of filling the job quickly with our quality audience

8. Attention

9. Attention
Interest

10. Attention
Interest
Desire

11. Interest
Desire
Action
Attention

12. Your Custom Ecosystem:
Grand Rapids Press, Muskegon Chronicle, Flint Journal
1/8 page| 1st Sunday of each month
3col x 4” | 3rd Sunday of each month
Mlive.com Audience Impressions
960,000 Impressions | GR Metro, Lansing Metro | Job Seekers
Extended Network Audience Impressions
1,080,000 Impressions| Traverse City, Walled Lake, St. Clair | Job Seekers
120,000 Impressions | re-messaged to deantransportation.com/jobs visitors
Job Wrap Package
Unlimited jobs | automatically posted to Mlive.com
Career showcase logo | Employer Profile Page | logo enhancement to all jobs
Campaign Summary

13. Your Custom Ecosystem:
Grand Rapids Press, Muskegon Chronicle, Flint Journal
1/8 page| 1st Sunday of each month
3col x 4” | 3rd Sunday of each month
Mlive.com Audience Impressions
960,000 Impressions | GR Metro, Lansing Metro | Job Seekers
Extended Network Audience Impressions
1,080,000 Impressions| Traverse City, Walled Lake, St. Clair | Job Seekers
120,000 Impressions | re-messaged to deantransportation.com/jobs visitors
Job Wrap Package
Unlimited jobs | automatically posted to Mlive.com
Career showcase logo | Employer Profile Page | logo enhancement to all jobs
$70,662/year
$5,888/month
Investment
Campaign Summary