This document provides pitching advice from COINflip Ventures. It discusses the structure of a pitch, including focusing on the most important topics like problem, solution, market, team, and asking what is needed. It recommends keeping slides visual and simple, explaining the core concept clearly. For delivery, it advises engaging the audience with eye contact, confidence without arrogance, and plain language. General feedback is valuable for improvement. The goal is to effectively communicate the opportunity in a short time to win investors.

1. Pitching
Essentials
by Can Ertugrul

5. Crowdsourced pitching advise

6. COINflip Ventures

7. We are flipping around the
way early stage
investments are made

8. “… most angel investors probably lose money
on their deals… very few investments make
money…”
* An unknown investor from the Valley

9. 56% of Angel investments
exit at a loss*
* According to 2009 BBAA report

10. Why?

11. „We simply cannot predict…“

12. http://www.bvp.com/portfolio/antiportfolio

14. PRODUCT DEMO

15. We make at least ½ of all our
Angel Investments successful *
* In average, instead of 56% Angel investments exiting at a loss in average, so at least +6% R.O.I.

16. BIZ MODEL
COINflip
Ventures
%

17. Participants in Startup Available Risk
Events Austria Capital per Capita*
170 $
75 $
5.6 $ 1.9 $
Israel USA EU Austria
2005 2011 2012
increasing demand BUT low supply
* Estimations based on reports by EVCA (no significant increase expected)

18. COINflip
Ventures

19. They spend too much time listening tp
pitches and trying to predict the future
+
They do NOT have what WE have
COINflip
Ventures

20. No expensive Due Diligence

21. BUT our BIGGEST
unfair advantage is
something else

23. Board of Investors Board of Advisors
 Thomas Tiroch  Lukas Hudecek
 John Zerihoun  Matej Flacnik
 Vlad Stan  Marco Vitula
 Benjamin Rohe  Lukas Fittl
 Bernhard Thalhammer  Thomas Tödtling
 Roman Pable
 Schien Ninan
+
The Unknown Investor  Mark Tuttle
from the Valley +
Colette Ballou

25. 200+ events / year
Startup Acquisition Costs

26. We are flipping around the
way early stage
investments are made

28. We are flipping around the
way YOU get money

29. Backup
Slides

30. Founders:
30+ startup events / year
Investors Board:
70+ events / year
Advisory Board:
100+ events / year

31. Google Futurelytics
Daily Vists
20,000
Just-a-flip-away.com
10
Nov 31 Dec 1

32. Going Forward
50 Investments
Full Launch
10 Investments
Public Beta
Term Sheets
Seed Phase
Today Dec `12 Jan `13 Q1 `13 Q2 `13

33. Crowdsourced pitching advise

34. 1. Most important topics for structure
2. Tipps for slide creation & preperation
3. Tipps for delivery

35. 1.Structure

36. One Suggestion
In an ideal scenario, if you have
enough time, you want to mention
(only) the most important things
of following topics….
[Move Details to Backup Slides
for Q&A]

37. 0. One-Liner
1. Problem
2. Solution & Product
3. Market & Potential
4. Team & Skills
5. Business Model & Going to Market
6. Competitors & Unfair Advantage
7. Facts, Figures & Traction
8. What do you need? (Outlook)
9. Backup Slides

38. 2.Preperation

39. Slides as visual aids
From 57th International Advertising Festival in Cannes

40. "If you can't explain it simply, you
don't understand it well enough."
- Albert Einstein

41. Core
What is the core of
what you do?

42. "I am sorry I have had to write you
such a long letter, but I did not have
time to write you a short one”
- Blaise Pascal

43. K.I.S.S. the Core

45. Be or make it unique

46. K.I.S.S. the Core
YOU
Prepare for audience

47. 3.Delivery

48. You want to win!

49. Engage audience

50. Confident, not arrogant

51. Hold eye contact

52. Use plain & clear language

53. Lessons Learned

54. Pitchers who are roasted
Colette
Dave

55. General Feedback (last 4 mins) is very valuable
Watch video of „Roasted“ session at
http://pioneersfestival.com/video-library/

56. stARTistsCANdo
Can Ertugrul