Zeiss a snapshot


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Zeiss a snapshot

  1. 1. Team Six<br />A snapshot of the GlobCom project<br />Meg Jarman<br />Rachael Britton<br />Cameron Marett<br />
  2. 2. In focus..<br /><ul><li>Introduce you to Team Six
  3. 3. Overview of the progress of the team
  4. 4. Management of a virtual team
  5. 5. How it differs from a ‘normal reality’ team
  6. 6. Challenges faced from a PR perspective. </li></li></ul><li>Team six..<br />
  7. 7. Team six..<br />
  8. 8. Brief..<br /> “Develop a corporate public relations campaign..byusing an integrated communication approach….which can be implementedglobally as well as adapted on region and country level.” <br />The international teams should develop a concept which includes<br /><ul><li>Communication approach for an international public relations campaign
  9. 9. Evaluation of key target groups
  10. 10. Objectives of the campaign, including measurement proposal
  11. 11. Timeline</li></ul>The concept should cover at least communication measures for three regions or countries one of them Asia.<br />
  12. 12. Progress..<br /><ul><li>Completed environmental and competitor analysis’ on a regional level
  13. 13. Identified market segment
  14. 14. Completed Environmental and competitor analysis’ on a global level
  15. 15. Identified ‘SMART objectives for the campaign</li></li></ul><li>Collaboration..<br />“On the skills side the rise of new media is the revolutionary change.” (Kevin Maloney 2010).<br /><ul><li> Weekly scheduled Skype meeting</li></li></ul><li>Collaboration..<br /><ul><li> Weekly scheduled Skype meeting
  16. 16. Feedback via Facebook</li></li></ul><li>Collaboration..<br /><ul><li> Weekly scheduled Skype meeting
  17. 17. Feedback via Facebook
  18. 18. Google Docs</li></li></ul><li>Collaboration..<br /><ul><li> Weekly scheduled Skype meeting
  19. 19. Feedback via Facebook
  20. 20. Google Docs
  21. 21. Google Wiki</li></li></ul><li>German efficiency?<br /> What makes a good team?<br />“Coming together is a beginning. Keeping together is progress. Working together is success.”<br />—Henry Ford<br /><ul><li>Compassion
  22. 22. Courage
  23. 23. Integrity
  24. 24. Respect for others
  25. 25. Honesty
  26. 26. Equity</li></li></ul><li>Belbin’s team types<br /><ul><li>Cameron – </li></ul>Plant: Generator of ideas<br /><ul><li>Rachael – </li></ul>Implementer: Efficient <br /><ul><li>Megan – </li></ul>Shaper: Task focused <br />
  27. 27. Virtual/Reality<br />Face to Face vs. Virtual Positives<br />Face to Face<br /><ul><li>Non verbal clues influence the way a message is interpreted, e.g. eye contact and facial expressions.
  28. 28. Strengthened bond between group members</li></ul>Virtual<br /><ul><li> Reach broad geographical </li></ul> locations<br /><ul><li>Save time and money
  29. 29. Team tend to be more </li></ul> honest.<br />
  30. 30. Virtual/Reality<br />Face to Face vs. Virtual Negatives<br />Virtual<br /><ul><li>Difficult to build and </li></ul> maintain trust and identity <br /> between team members.<br /><ul><li> Extra attention needed to </li></ul> maintain performance.<br /><ul><li> Self motivation and </li></ul> independent working.<br /><ul><li> Limited communication </li></ul> channels. <br />Face to Face<br /><ul><li>Cultural gestures e.g. Handshake
  31. 31. Personal space – cultural body language
  32. 32. Language barriers</li></li></ul><li>Cultural considerations<br />“As culture is critically important to communication, so communication is important to culture…”<br /> - Amanda Jane Succi<br /><ul><li>Communication – language
  33. 33. Planning – holidays
  34. 34. Punctuality
  35. 35. Attitudes</li></li></ul><li>Application<br />“International communication is the specialised area that focuses on international, inter-cultural and multi-cultural communication and development communication” —L’Etang<br />Public relations models…<br />and theories…<br />Planning<br />