1. IBM UK 2013 Q1 Advertising
Overview

2. Thought Leadership
2 © 2011 IBM Corporation

3. Thought Leadership Q1 Messaging Plan
January February March
CMO
Print
LE Analytics Changing
conventions
Watson
LE EIS
Online
Watson Rugby perimeter
Forward Thinker
CMO
Analytics
Lookalikes/CEC/
TV
Cloud Predictive Maintenance
Split Second
OOH
3 Paid Search Activity to Support all Campaigns © 2011 IBM Corporation

4. Technology Leadership
4 © 2011 IBM Corporation

5. LE Q1 Messaging Plan
January February March
Print
EIS LE
BAO Phase 1
Cloud Phase 1
Online
EIS LE BAO Phase 1 Cloud Phase 1
Paid Search Activity to Support all Campaigns
5 © 2011 IBM Corporation

6. MM Q1 Messaging Plan
January February March
Cloud BAO
Print
EIS Channel
EIS Channel Cloud BAO
Online
(pre rolls)
Videos
Tasty Data Rosenau
MM
(IOD)
OOH
Case Ref
Paid Search Activity to Support all Campaigns
6 © 2011 IBM Corporation

7. Offerings
7 © 2011 IBM Corporation

8. Non Intel Q1 Messaging Plan
January February March
SmartCloud Enterprise
landing page
Storwize
banners &
Offerings
Sterling Connect ES Storage
Paid Search Activity to Support all Campaigns
8 © 2011 IBM Corporation

9. Intel Q1 Messaging Plan
January February March
ES System x System X Resiliency
Print
“Flexibility”
LE/MM Flex System:
Online
System X Resiliency
LE/MM Flex System: ES System x
“Flexibility”
Paid Search Activity to Support all Campaigns
9 © 2011 IBM Corporation

10. 10 © 2011 IBM Corporation