B!$ Fixed Gear Footwear Concept

1. Responsible Menswear Design Consultancy
Fixed Gear
Footwear Concept
Cover Photo © Fixed Gear Magazine

2. bYprOdUct of Imag!Nation $tudio Fixed Gear / Single Speed - Footwear Concept Mathew Drazic
1. Research - Core Product

3. bYprOdUct of Imag!Nation $tudio Fixed Gear / Single Speed - Footwear Concept Mathew Drazic
1. Research - Core Consumer

4. bYprOdUct of Imag!Nation $tudio Fixed Gear / Single Speed - Footwear Concept Mathew Drazic
1. Research - Competitive Product

5. protective
bYprOdUct of Imag!Nation $tudio Fixed Gear / Single Speed - Footwear Concept Mathew Drazic
toe-clip compatible
soft lightweight flat bottomed
low-profile
durable versatile
cushioned affordable
weather resistant
minimal
washable
efficient comfortable
waterproof
classic timeless
simple strong
tunable
customizable
sturdy
non-branded
bold black fast
colorfulunderstated smooth
2. Research Analysis

6. bYprOdUct of Imag!Nation $tudio Fixed Gear / Single Speed - Footwear Concept Mathew Drazic
3. General Concepts

7. bYprOdUct of Imag!Nation $tudio Fixed Gear / Single Speed - Footwear Concept Mathew Drazic
Illustration © Fixed Gear Magazine
3. General Concepts

8. bYprOdUct of Imag!Nation $tudio Fixed Gear / Single Speed - Footwear Concept Mathew Drazic
3. General Concepts

9. bYprOdUct of Imag!Nation $tudio Fixed Gear / Single Speed - Footwear Concept Mathew Drazic
3. General Concepts

10. bYprOdUct of Imag!Nation $tudio Fixed Gear / Single Speed - Footwear Concept Mathew Drazic
4. Concept Refinement - A

11. bYprOdUct of Imag!Nation $tudio Fixed Gear / Single Speed - Footwear Concept Mathew Drazic
4. Concept Refinement - B

12. bYprOdUct of Imag!Nation $tudio Fixed Gear / Single Speed - Footwear Concept Mathew Drazic
4. Concept Refinement - C

13. bYprOdUct of Imag!Nation $tudio Fixed Gear / Single Speed - Footwear Concept Mathew Drazic
SPD - SL
Features & Benefits
2 1] “Natural Way”, nylon footbed
1 2] Removable gum rubber forefoot
3] Replaceable TPR cleats
4] Protective nubuck lace hoods
5] Suede vamp for use with toe clips
6] Recycled PETE plastic platform
7] Raised abrasion protection
8] Asymmetrical “Wide-Mouth” opening
3 9] Lace hidding options
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5. Initial Concepts Mid Level Performance Concept

14. bYprOdUct of Imag!Nation $tudio Fixed Gear / Single Speed - Footwear Concept Mathew Drazic
ReGen: Interchange System
Welded High Top:
1] BioMoGo [open source] midsole
2] Molded, coated IMEVA upper
3] Recycled inner tube straps
4] Lace lock/pass through
5] Interchangeable
Orthotics
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5. Initial Concepts Mid Level Lifestyle Concept

15. bYprOdUct of Imag!Nation $tudio Fixed Gear / Single Speed - Footwear Concept Mathew Drazic
ShapeShifter
Features & Benefits
1] Familiar, classic upper :: Makes technology more approachable
2] Shape Shifting midsole :: Flexible for walking, Stiff for pedaling
Standard Mode Fixed Mode 3] Stainless steel contact :: Engages toe clip contacts to stiffen midsole
Flexible & Cushioned Rigid & Efficient 4] NanoWeave minimal stretch textile :: Lightweight, weather resistant support
5] Fold over [soy based] foam tongue :: Shields laces, protects foot
6] Asymmetrical “Wide-Mouth” collar :: eases entry & egress
7] Metal eyelets :: Durability
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5. Initial Concepts High End, Hero Concept

16. bYprOdUct of Imag!Nation $tudio Fixed Gear / Single Speed - Footwear Concept Mathew Drazic
6. Critique

17. bYprOdUct of Imag!Nation $tudio Fixed Gear / Single Speed - Footwear Concept Mathew Drazic
7. Revision Sketches / Material Research

18. bYprOdUct of Imag!Nation $tudio Fixed Gear / Single Speed - Footwear Concept Mathew Drazic
Re/SOLVE
Features & Benefits
1] Molded & welded RenuvaTM* [soy-based] foam :: Protects & cushions forefoot from toe clips
2] Recycled & skived inner-tube lace guard :: Protects laces from toe clips
3] Anodized aluminum locking lace pass-through :: Speed of closure & hiding of the laces
4] Fold over V-LapTM* tongue :: Shields laces, protects foot, provides excellent breathability
5] Veg-tanned, chrome-free leather :: Sustainable nod to cycling heritage
6] Asymmetrical “Wide-Mouth” collar :: eases entry & egress
7] Hi-count nylon textile :: Lightweight, oil resistant “folded-steel” look
8] Tuned & recycled PET plate :: Pedal efficiency & pressure dispersion
9] Internal lace channel :: Keeps laces from high pressure zones
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4 10] Flat-bottom gum soles :: Maximizes pedal grip
11] NanoFrontTM* covered “Natural Way” molded TPR footbed
:: Absorbent, Soft-touch, non-slip, wicking sock liner &
Resilient, cushioned footbed
3 * Renuva is a trademark of Dow Chemical, NanoFront & V-Lap are trademarks of Teijin Fibers LTD
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8. Revised Concept - A