Ramdan Campaign 2017 Digital Execution on Facebook

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A total number of 8.6 Million people were reached, with the total number 4.2 Million unique video views, with the CPV as low as 0.08 (PKR). Engagement rate was 7% which is an excellent achieved KPI of the campaign.

Marketing

Post Scheduled Reach Video
Views
Post Clicks Engagement
Rate
Shares Comments Cost Per
View
(PKRs)
26 May 2017 - 6 June
2017
1.4
Million
7,81,000 38,722 8% 3,011 360 0.06
https://business.facebook.com/YoungsFood/videos/vb.472977152764728/1443851372343963/?type=2&theater

Post Scheduled Reach Video
Views
Post Clicks Engagement
Rate
Shares Comments Cost Per
View
(PKRs)
28 May 2017 - 8 June
2017
1 Million 4,86,361 76,481 7% 7,819 716 0.08
https://business.facebook.com/YoungsFood/videos/vb.472977152764728/1444899328905834/?type=2&theater

Post Scheduled Reach Video
Views
Post Clicks Engagement
Rate
Shares Comments Cost Per
View
(PKRs)
2 June 2017 - 12 June
2017
1.2
Million
5,88,532 92,457 7% 9,491 986 0.08
https://business.facebook.com/YoungsFood/videos/vb.472977152764728/1451113118284455/?type=2&theater

Post Scheduled Reach Video
Views
Post Clicks Engagement
Rate
Shares Comments Cost Per
View
(PKRs)
5 June 2017 - 15 June
2017
1.6 Million 7,85,809 1,84,844 9% 18,874 1,591 0.06
https://business.facebook.com/YoungsFood/videos/vb.472977152764728/1454056441323456/?type=2&theater

Post Scheduled Reach Video
Views
Post Clicks Engagement
Rate
Shares Comments Cost Per
View
(PKRs)
7 June 2017 - 17 June
2017
1.3
Million
6,36,142 97,682 7% 10,566 815 0.06
https://business.facebook.com/YoungsFood/videos/vb.472977152764728/1456286927767074/?type=2&theater

Post Scheduled Reach Video
Views
Post Clicks Engagement
Rate
Shares Comments Cost Per
View
(PKRs)
9 June 2017 - 19 June
2017
1 Million 4,81,992 72,997 7% 6,600 472 0.08
https://business.facebook.com/YoungsFood/videos/vb.472977152764728/1458465354215898/?type=2&theater

Post Scheduled Reach Video
Views
Post Clicks Engagement
Rate
Shares Comments Cost Per
View
(PKRs)
14 June 2017 - 24 June
2017
9,15,139 5,19,462 45,198 5% 4,795 263 0.07
https://business.facebook.com/YoungsFood/videos/vb.472977152764728/1463828000346300/?type=2&theater

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Ramdan Campaign 2017 Digital Execution on Facebook

1. Ramzan Recipe Campaign 2017 Digital Media Marketing (Facebook) https://www.facebook.com/YoungsFood/ Video Views 4.2 Million Reach 8.6 Million Engagement Rate 7% Cost Per Video View 0.08 PKR

2. Post Scheduled Reach Video Views Post Clicks Engagement Rate Shares Comments Cost Per View (PKRs) 26 May 2017 - 6 June 2017 1.4 Million 7,81,000 38,722 8% 3,011 360 0.06 https://business.facebook.com/YoungsFood/videos/vb.472977152764728/1443851372343963/?type=2&theater

3. Post Scheduled Reach Video Views Post Clicks Engagement Rate Shares Comments Cost Per View (PKRs) 28 May 2017 - 8 June 2017 1 Million 4,86,361 76,481 7% 7,819 716 0.08 https://business.facebook.com/YoungsFood/videos/vb.472977152764728/1444899328905834/?type=2&theater

4. Post Scheduled Reach Video Views Post Clicks Engagement Rate Shares Comments Cost Per View (PKRs) 2 June 2017 - 12 June 2017 1.2 Million 5,88,532 92,457 7% 9,491 986 0.08 https://business.facebook.com/YoungsFood/videos/vb.472977152764728/1451113118284455/?type=2&theater

5. Post Scheduled Reach Video Views Post Clicks Engagement Rate Shares Comments Cost Per View (PKRs) 5 June 2017 - 15 June 2017 1.6 Million 7,85,809 1,84,844 9% 18,874 1,591 0.06 https://business.facebook.com/YoungsFood/videos/vb.472977152764728/1454056441323456/?type=2&theater

6. Post Scheduled Reach Video Views Post Clicks Engagement Rate Shares Comments Cost Per View (PKRs) 7 June 2017 - 17 June 2017 1.3 Million 6,36,142 97,682 7% 10,566 815 0.06 https://business.facebook.com/YoungsFood/videos/vb.472977152764728/1456286927767074/?type=2&theater

7. Post Scheduled Reach Video Views Post Clicks Engagement Rate Shares Comments Cost Per View (PKRs) 9 June 2017 - 19 June 2017 1 Million 4,81,992 72,997 7% 6,600 472 0.08 https://business.facebook.com/YoungsFood/videos/vb.472977152764728/1458465354215898/?type=2&theater

8. Post Scheduled Reach Video Views Post Clicks Engagement Rate Shares Comments Cost Per View (PKRs) 14 June 2017 - 24 June 2017 9,15,139 5,19,462 45,198 5% 4,795 263 0.07 https://business.facebook.com/YoungsFood/videos/vb.472977152764728/1463828000346300/?type=2&theater

Ramdan Campaign 2017 Digital Execution on Facebook

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