With the latest algorithm change by Google

1. Withthe latestalgorithmchange byGoogle,ithasbecome importanttogauge the landscape nowand
see whatworksand whatdoesn't.A lotof websitescrasheddownthe searchrankingsbecause theydid
not correlate well withthe changesthatwere putinby Google andits team.Videosare one of those
moderndayrealitiesthatare growinginstrengthandit appearstheyhave a bigrole to playinthe
successof a website.
YouTube
Searchanalystshave lookedateverythingthathashappenedafterthe update andhave figuredoutthat
YouTube wasthe biggestwinner.All videosshotupthe rankingsandthisincludedwebsitesthatwere
includingvideosfromYouTube ontheirsites.
A connectioncanbe made that YouTube isthe wayof the future forthose whowant to be able to rank
theirwebsites.Videosare amustin the nearfuture until the nextupdate isout.
Sitesthatrefuse tovalue YouTube are goingto remaindownas the update wasrespondingwellto
videosof all kinds.
RegularTraffic
The update is alsolookingatthe type of trafficthatis comingintowebsites.The websitesthatare using
searchengine resultstogetthe mosttrafficwere notrankingas well asthe onesthatgot natural traffic
fromothersources.
Thisrealitycombinedwiththe ideaof havingmore videocontentonone'ssite haschangedthe
landscape of howwebsite ownershave toapproachSEO.
It iscritical to remainon topof these changesbefore the damage ismore significant.A lotof the big
namesalsosaw theirresultsdropbecause of notbeingupto date withthese changesandtheyare
scamperingtostay on par now.
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