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DIGGIT 5.0
NAVDIHUJE NAS
DIGITALNO
Ljubljana, 14. 06. 2016, Valentin Bufolin & Lidija Rakuša
NAVDIHUJE NAS
DIGITALNO
0 5,000,000 10,000,000 15,000,000 20,000,000 25,000,000 30,000,000 35,000,000 40,000,000 45,000,000
L`OREAL SLOVENIJA
LEK
UNILEVER
RENAULT NISSAN SLOVENIJA
HENKEL SLOVENIJA
SIMOBIL
RECKITT BENCKISER
ENGROTUŠ
PORSCHE SLOVENIJA
FERRERO-EAST EUROPE LUXEMBURG
PROCTER & GAMBLE
SPAR SLOVENIJA
LIDL
TELEKOM SLOVENIJE
MERCATOR
TV
OOH
TISK
INTERNET/MOBILE
RADIO
LIDL MED TOP 3 OGLAŠEVALCI
Vir: Ipsos Brand Puls, OMD, 20164
Top 15 oglaševalcev v 2015
Vir: Ipsos Brand Puls, OMD, 20165
LIDL NAJVEČ INVESTIRA V DIGITAL
2013 2014 2015
LIDL MERCATOR ENGROTUŠ
HOFER SPAR SLOVENIJA Total lnternet investment
LIDL
LIDL
LIDL
NAVDIHUJEJO
NAS TRENDI
TEHNOLOGIJA SE RAZVIJA
9
TEHNOLOGIJA SE RAZVIJA
Ort, TT.MM.JJ | Fußzeile10
INTERNET OF FOOD
SVEŽINA, POREKLO, PRIMERNOST ŽIVILA
VSE V REAL TIME
INTERNET OF FOOD
• Cloud integrated data – integracija in skalabilnost podatkov
• Real-time spremljanje zalog / svežine izdelkov
• Zmanjševanje odpadne hrane
• Ni vsako živilo primerno zame
14
DIGITALIZACIJA IN NOVI NAČINI PLAČIL
RAZVOJ MOBILNIH TEHNOLOGIJ
NOVI NAČINI PLAČILNIH METOD
VSE VEČ PLAČILNIH PREVAR
DIGITALIZACIJA IN NOVI NAČINI PLAČIL
„Brezstično plačevanje največ uporabljajo potrošniki na
Poljskem, v Španiji in v Veliki Britaniji. "Tudi v Sloveniji
potrošniki že uporabljajo brezstično plačevanje: v marcu
2016 smo zabeležili 13 % brezstičnih plačil. Prodajalci,
pri katerih je bilo izvedenih največ brezstičnih transakcij,
so: Lidl, OMV, Mueller, MOL in DM Drogerije," je dejala
Alenka Mejač Krassnig, direktorica za Slovenijo pri Visa
Europe. (MP.si, 15. 05. 2016)
16
MOBILE
MOBILNI SVET KROJI KUPČEVO
NAKUPOVALNO IZKUŠNJO
FRICTIONLESS
TRGOVCI UMIKAMO
OVIRE
PURE PLAY IZGINJA
MEJE MED
RESNIČNIM IN DIGITALNIM
SE BRIŠEJO
SOCIAL MEDIA
OGLEDALO PODJETIJ
REAL-TIME FEEDBACK
ENGAGEMENT
SOCIAL MEDIA
27
POVZETEK
INTERNET OF THINGS
PLAČILNE METODE
MOBILE
SOCIAL MEDIA

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