Yelp (Mobile App)Brian Ford
Yelp Mobile App       Find local businesses Android, iPhone, Blackberry, Palm      Linked to Yelp web app
Yelp Mobile App5M downloads on Play Store8.2M unique users per month in Q3 2012Users have written 33M reviews
Main Features         Search         Review         Social?
SearchClean UIRatingsGeographicallyAware
Secret Sauce          "Monocle"    Augmented Reality (AR)
Augmented Reality Screenshot
Success          First mover  Transition from web app            Brand
CompetitorsGoogle+ Local / ZagatApp              DownloadsZagat            50KYelp             5MGoogle+          100MGoog...
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441 app presentation

  1. 1. Yelp (Mobile App)Brian Ford
  2. 2. Yelp Mobile App Find local businesses Android, iPhone, Blackberry, Palm Linked to Yelp web app
  3. 3. Yelp Mobile App5M downloads on Play Store8.2M unique users per month in Q3 2012Users have written 33M reviews
  4. 4. Main Features Search Review Social?
  5. 5. SearchClean UIRatingsGeographicallyAware
  6. 6. Secret Sauce "Monocle" Augmented Reality (AR)
  7. 7. Augmented Reality Screenshot
  8. 8. Success First mover Transition from web app Brand
  9. 9. CompetitorsGoogle+ Local / ZagatApp DownloadsZagat 50KYelp 5MGoogle+ 100MGoogle Maps 100M Numbers from Google Play Store

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