1. Yelp (Mobile App)
Brian Ford

2. Yelp Mobile App
Find local businesses
Android, iPhone, Blackberry, Palm
Linked to Yelp web app

3. Yelp Mobile App
5M downloads on Play Store
8.2M unique users per month in Q3 2012
Users have written 33M reviews

4. Main Features
Search
Review
Social?

5. Search
Clean UI
Ratings
Geographically
Aware

6. Secret Sauce
"Monocle"
Augmented Reality (AR)

7. Augmented Reality Screenshot

8. Success
First mover
Transition from web app
Brand

9. Competitors
Google+ Local / Zagat
App Downloads
Zagat 50K
Yelp 5M
Google+ 100M
Google Maps 100M
Numbers from Google Play Store