We dive into the best practices of making a LinkedIn profile. Here's everything you need to make a killer LinkedIn profile.

2. Jim Dryburgh
I‟m Jim. I am the Founder and
President of The Balanced
WorkLife Company.
I‟ve coached over a thousand
executives, managers, and
professionals the last 15 years.
Networking is a passion of mine
and has enabled me to run a
successful coaching business.

3. Think back on the last 2, 3 years.
How many of you could say…

4. Burning Platform
O My company did/will do a “restructuring”
O My company was/will be acquired
O My company acquired other companies
O I had to change positions
O I had to do a job search

5. Burning Platform
O Everyone needs a personal Brand !
O More than a resume or Bio
O LinkedIn Profile
O Optimize Your career change opportunity
O Build a Network that Will Power Your
Future
O Build your personal web site to
communicate your expertise

6. What We‟ll Cover in This
Webinar
O Best practices for your LinkedIn profile.
O Live examples of how to improve your
LinkedIn profile
O An in depth makeover of one lucky
attendee‟s profile.

7. Does this sound familiar?
O I started making a LinkedIn profile…but
never finished it.
O I have a profile, but it doesn‟t really do
anything for me. No calls, no emails, no
messages.
O I‟m kind of embarrassed by my profile. It
doesn‟t represent me in the best light.

8. But you know a good profile
can…
O Get you job offers even when you‟re not
looking
O Provide a positive first impression for
people searching your name
O Open up doors and opportunities you
didn‟t even know were there
O Help build a network to take you where
you want to go

9. So the question is…
SO
HOW DO YOU
CONNECT
THE DOTS…

10. A little about Bryce
Bryce leads marketing for The
Balanced WorkLife Company.
He had one of the top 5% most
viewed LinkedIn profiles last year.
He is a great writer and his articles
on LinkedIn have been featured on
top social media sites including
V3, Social Mouths, and Business
Insider.

11. A few
examples of
the types of
messages
his LinkedIn
profile has
attracted.

12. How to Give Your LinkedIn
Profile the Ultimate Makeover

13. What is Your Biggest LinkedIn
Challenge?

14. Not getting contacted by new
people for job leads
- Karen

15. Dedicating time to creating a
great profile. Determining
which items to list explicitly on
the experience section.
- George

16. Figuring out how to use it
successfully
- Mike

17. The Profile Pic
Best Practices:
O Professional
O Represent you at your best
O Don‟t worry about standing out... that‟s your
profile‟s job.

18. The Headline
Best Practices:
O 120 characters
O First thing people see
O Not just a job title and company name
O Showcase your specialty, value proposition, and
your “so what?”

19. The Summary
Best Practices:
O First person
O Include your
keywords, skills,
and
experience.
O Tells us “what
differentiates
you from
others.”

20. The Backlinks
Best Practices:
O Link to your “about me” page.
O Link to your personal website
O Link to your social media

21. The Profile URL
Best Practices:
O Change your profile url to your name

22. The Skills and Expertise
Best Practices:
O Add skills you‟re
qualified for
O Endorse others.
O Don‟t whine…
leverage the
opportunity

23. The Projects
Best Practices:
O Show off your best work
O Make a pdf of your portfolio and link to it.

24. The Experience
Best Practices:
O Easy to scan
O Bulleted points
O Summarize your
accomplishments

25. Your Turn…
I‟ve pulled up some random profiles. Tell
me what they are doing well and what they
could do better.
O www.linkedin.com/pub/chuck-vermillion/2/237/9b7/
O http://www.linkedin.com/profile/view?id=345119&authType=name&authToken=KCMA
&trk=nmp_pymk_name
O http://www.linkedin.com/profile/view?id=31061558&authType=name&authToken=IpG-
&trk=prof-sb-browse_map-name
O http://www.linkedin.com/profile/view?id=93915563&locale=en_US&trk=tyah
O http://www.linkedin.com/profile/view?id=72629613&authType=name&authToken=lXye
&trk=prof-sb-browse_map-name
O http://www.linkedin.com/profile/view?id=12438371&ref=PYMK&authType=name&aut
hToken=0W6r&trk=new_pymk-profile

26. How Do I Take My Profile
Further?
HOW DO
I TAKE MY
PROFILE

27. LinkedIn DIY Makeover Kit
www.balancedworklife.com/linkedin-diy
• Detailed step-by-step guide to creating a
professional LinkedIn profile
• Over 17 examples of real profiles to
learn from
• 30 additional resources for specific
guidelines, steps, and examples for
each part of the LinkedIn profile
Sells for $35

28. What Other‟s Have Said
“I‟ve always recognized the importance of
LinkedIn, but never seemed to find the
time to enhance my profile to get the
results I wanted.
My „LinkedIn Tune-up‟ workshops with
Bryce helped me identify where to focus
and actually make the appropriate
changes so my LinkedIn profile would
more effectively represent me as a
professional.”
Roger McConville, Vice
President, SAP

29. 30 Day 100% Satisfaction
Guarantee