Data monetization is impacting investment decisions across all sectors, with one in three investments influenced by a company's ability to monetize data. A global survey of 216 investors revealed that while 66% see data monetization as a competitive advantage, 74% believe it poses risks that could hurt valuation. The study indicates that data monetization's importance to investors is on the rise, challenging the notion that it is merely a trend or sector-specific issue.

1. ACROSSALL
SECTORS
DRIVINGINVESTMENT
DECISIONS
Data monetization isn’t
a sector specific issue,
it affects investment
decisions across all sectors.
1 in 3 investments in
companies are driven by
their ability to monetize data.
THEDATAPREMIUMOur global survey of the financial community shows that companies’
ability to monetize data is driving investors’ decisions.
BELIEVEDATAMONETIZATIONWILLEXPOSE
RISKSANDGENERALLYHURTVALUATION
74%
24%
BELIEVEDATAMONETIZATIONGIVES
ACOMPETITIVEADVANTAGEAND
HELPSINCREASEVALUATION 66%
BELIEVEDATAMONETIZATION
WILLBECOMEAN
INCREASINGLYIMPORTANT
FACTORFORINVESTORS
BELIEVETHIS
ISJUSTFLAVOROF
THEMONTH
1.
INCREASING
IMPORTANCE
4.
2.
32%
19% BELIEVEIT’S
JUSTATECH
SECTORISSUE
COMPETITIVE
ADVANTAGE
3.
FAD
CORE
This online study surveyed 216 investors and analysts in the US, EU and Asia. The survey
was conducted by Brunswick Insight, the research and consulting arm of the Brunswick
Group, an international corporate communications partnership that helps businesses and
other organizations address critical communications challenges. For more information
about this survey please contact:
Mark Seifert
Partner, Brunswick
Washington, DC
P: +1.202.393.7337
E: MSeifert@BrunswickGroup.com
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1in3
80%
BELIEVEIT’SAN
ALLSECTOR
ISSUE