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WIN EVERY LISTING
- 2. Market Tracker HomeFinder Pro
- 8. Fully customizable Agent Websites with dozens of NEW themes and color combos
- 16. Property Investment Profile (PIP) Agent branded Customizable intro letter Market or Neighborhood Flash Regional Market Trends Direct email lead generators Editable Subject Property Multi-listing street maps and satellite views Appreciation rate and time on market graphs Market Summary grids Print as a Flyer on 8.5x11 !
- 17. Property Investment Profile (PIP) Complete Comparable Details Click on any listing for complete MLS report Virtual Tours Multiple listing photos Satellite view & Street maps Market Summary by Status Average, High and Low Analysis There is NO BETTER Keep In Touch, Pre-Listing and Price Reduction tool!
- 19. Power of PIP “ I just listed a home for $749,999 and got it solely due to the Property Investment Profile. An old client of mine emailed me several weeks ago from Las Vegas and told me to contact some friends who wanted to sell their home and move out of state. I called them and was kind of blown off and told they already had three agents they had talked to from other friends and their church, and didn't need to talk to me. I got them to allow me to do a CMA on the area, and email it to them which I did along with and email version of my listing presentation. I then set the Property Investment Profile to update and email them every 7 days. Three weeks to the day later (after getting the 3 rd PIP), I got a call saying "come list my house" They were impressed that while the other agents had not stayed in touch, and I had. Of course what they never knew is I had not stayed in touch, in fact I forgot about them. I only loaded them into the system and it did the rest. Lets see, $750,000 X 3.3% = almost $25,000 commission. Now that’s a great investment! Thanks for the tools you provide,” Rob Levy Multi-million Dollar Producer
Editor's Notes
- Good morning, I’d like to take a few minutes today to tell you about a technology success story in our business. As many of you know, Bert has been a passionate pioneer of real estate technology for well over a decade and Prudential NW Properties has been constant example of technology innovation. Today, industry analysts, business journalists, and corporate executives from around the world, both inside and outside of our industry agree, Prudential NW is a model example of business technology. As quoted from one independent journalist, very likely one of the best examples of successful real estate technology on the planet. That’s a bold statement but I’m confident that inside of 20 minutes, I can give you a glimpse at why we’re turning heads. My hope is to give you some insight into how we approach technology, at least a quick snapshot of the major parts that make everything function so well. Today, our integrated systems and agent/customer centered approach positively impacts production, recruitment, retention, broker loyalty, customer satisfaction, and bottom line profit. Before you even begin to wonder about agent buy-in, understanding or success with anything technology related, consider this…. Of our 650 sales associates, nearly 90% participate in a voluntary technology fee in order to have access to our exclusive tools. 90% have voluntarily chosen to participate! We have no measurable fallout. Meaning that once the agents sign-up, they don’t leave the program. While the baseline fee is just $600 per year, many also pay for multiple assistants as well. From a retention standpoint, I do not remember the last time a productive agent left our company. They buy in hard and once they’re in, as you’ll see, they don’t want to leave. Today we hire the best and brightest from the likes of Intel, HP, Xerox, Infocus and more just to name some of the high-tech recruits. Ironically, even when we have agents leave our company, it’s not uncommon for them to be knocking on our door again within couple of weeks completely dissatisfied by the empty promises of the other broker. Only a very lucky few will be given an opportunity to return! Production wise, that would require more than the time I have allotted to fully analyze. Our company has broken revenue, listing and sales production records for over 60 consecutive months, in a in a flat listing market over the past year. There’s no question that most brokers are realizing success in today’s marketplace, we’re just enjoying even greater success than we would without the infrastructure. And thanks to our investments, we’ll be well positioned for the next market downturn. While I’d need a 2 day workshop to give you a detailed tour of our systems, I just going to take a few minutes to quickly hit on some of our most successful innovations including our highly successful Transaction Management system. Keep in mind that everything that I will show you is actively in place today. We do not subscribe to smoke and mirrors, vapor ware, etc. which seems to be so common with competition. So let’s start with the 4 circles of technology. Again, this was derived from helping top agents be even better. The concepts will seem simple on the surface, and that is absolutely critical in order to foster understanding throughout. Everything we provide to our agents today has come from their desires and wishes. Everything here is proven to create more production, income, save time, save money. For both the broker and agent…. Per agent productivity increase 04-05? Retention rate for 2004-05?