Small Business 90 Minute Website

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Getting started doesn't have to be as hard as you think. Kickstarting a small business web presence is as simple as claiming it with a three page website.

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Small Business 90 Minute Website

  1. 1. 90  Minute WEBSITE  
  2. 2. What  is  Brilla?   Who  am  I?     Immigrant-­owned  small   businesses  should  to  be   Bridging  ‘content  divides’  part  of  online  conversations      
  3. 3.   Rate  your  web   presence?(Write it down--from 0-10)  
  4. 4.   What  does  a  better  online  presence  really   mean?  
  5. 5. DIRECT    We  come  from:  “Let  me  stop  in  at   that  place  I  went  to  once.”   Now:  “Let  me  visit  their     site  and  check   something.”    
  6. 6. REFERRAL     We  come  from:  “Try  my  friend’s   place.  I’ll  give  her  a  call  for  you.”       Now:  “I’ll  click  on  this  link   recommended  by  this  other  site.”    
  7. 7. SEARCH    We  come  from:  “Let  me  find  a   place  in  the  yellow  pages”     Now:  “Let  me  google  it”    
  8. 8.   If  I  already  have  a   presence,  do  I  even   need  a  website?  
  9. 9. Everybody  loves   their  phone.    
  10. 10.  Your  own  content  can  be   #1  in  a  search  about  your   biz.    
  11. 11. You  have  a  hub  others   can  link  in  from.    
  12. 12. Websites=foundation   from  which  to  build.    
  13. 13. Social  Media  Content  Planning   Community   Link  Building   Basic  Website  
  14. 14. How  many  pages  is  sufficient  for  a  small   business  website? (Write your guess)  
  15. 15. About  Page     Contact   Products/ Page   Service     Page    
  16. 16.  Where  do  I  begin  with   writing  content?
  17. 17. Look  for  already   existing  that  you  own.  Or  write  it.  (Or   hire  someone.)    
  18. 18. Do  not  copy  directly.  (You  will  be  punished   by  SE.)    
  19. 19. Keep  content   separate  from  website  building.    
  20. 20.  I  have  my  content.   Now  what?
  21. 21. Distinguish  between   domain  names...    
  22. 22. And  hosting..    
  23. 23. Select  your  publishing  application.    
  24. 24.  Why  is  Weebly  a  good   option?
  25. 25. Role  of  search  engines  in  the  web.    
  26. 26. Bots  visit  your  site  and  read  content.    
  27. 27. SE  file  it  away  information  in  a  gigantic  library.    
  28. 28. When  you  query  they  retrieve  from  library   (index).    
  29. 29. Using  their  algorithm.    
  30. 30. SE  read  using  HTML.  Not  flash  (yet).  Not  images.   Not  pdfs.  
  31. 31.   OK.  Can  we  get  started  with  building   the  website  now?
  32. 32. ✓2-­3  pages  of  content   ✓1-­3  nice  photos  (In  a  separate  file  on  hand)    
  33. 33. (CLICK)  
  34. 34.  What  should  I  do  once   I  have  a  basic   website?
  35. 35. Social  Media  Content  Planning   Community   Link  Building   Basic  Website  
  36. 36. Keep  in  touch!  www.brillamarketing.com    
  37. 37. The  secret  to  getting  ahead  is  getting  started.  The  secret  of  getting  started  is  breaking  your  complex,  overwhelming  tasks   into  small  manageable  tasks,  and  then   starting  on  the  first  one.  (Mark  Twain)    
  38. 38. Photo  credits  Slide  2  h)p://www.flickr.com/photos/intangible/2313862184/sizes/l/in/photostream/  Slide  10    h)p://www.flickr.com/photos/avlxyz/4613939017/sizes/l/in/photostream/  Slide  11  h)p://www.flickr.com/photos/86530412@N02/8210762750/sizes/l/in/photostream    Slide  12    h)p://www.flickr.com/photos/seeminglee/4041831244    Slide  14    h)p://www.flickr.com/photos/kowitz/847992535/sizes/l/in/photostream/  Slide  15    h)p://www.flickr.com/photos/scobleizer/4697192856/sizes/l/in/photostream/  Slide  16    h)p://www.flickr.com/photos/fragiletender/1490101428/sizes/o/in/photostream/      
  39. 39. Slide  17    h)p://www.flickr.com/photos/alexprevot/6102245535/sizes/l/in/photostream/  Slide  20    h)p://www.flickr.com/photos/hfiguiere/4802869688/sizes/l/in/photostream/  Slide  21    h)p://www.flickr.com/photos/sunfox/12886346/sizes/o/in/photostream/  Slide  23    h)p://www.flickr.com/photos/jaqian/346525494/sizes/l/in/photostream/  Slide  29  h)p://www.flickr.com/photos/42931449@N07/5263539723/sizes/l/in/photostream/  Slide  44    h)p://www.flickr.com/photos/bjornb/53538233/sizes/l/in/photostream/  Slide  45    h)p://www.flickr.com/photos/Otanas/4064851076/sizes/l/in/photostream/    

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