Getting started doesn't have to be as hard as you think. Kickstarting a small business web presence is as simple as claiming it with a three page website.

1. 90 Minute
WEBSITE

2. What is Brilla?
Who am I?
Immigrant-­owned small
businesses should to be Bridging ‘content divides’
part of online conversations

3.
Rate your web
presence?
(Write it down--from 0-10)

8.
What does a better
online presence really
mean?

10. DIRECT
We come from: “Let me stop in at
that place I went to once.” Now: “Let me visit their
site and check
something.”

11. REFERRAL
We come from: “Try my friend’s
place. I’ll give her a call for you.”
Now: “I’ll click on this link
recommended by this other site.”

12. SEARCH
We come from: “Let me find a
place in the yellow pages”
Now: “Let me google it”

13.
If I already have a
presence, do I even
need a website?

14. Everybody loves
their phone.

15. Your own content can be
#1 in a search about your
biz.

16. You have a hub others
can link in from.

17. Websites=foundation
from which to build.

18. Social Media
Content Planning
Community
Link Building
Basic Website

19. How many pages is
sufficient for a small
business website?
(Write your guess)

21. About Page
Contact
Products/ Page
Service
Page

22.
Where do I begin with
writing content?

23. Look for already
existing that you
own. Or write it. (Or
hire someone.)

24. Do not copy directly.
(You will be punished
by SE.)

29. Keep content
separate from
website building.

30.
I have my content.
Now what?

31. Distinguish between
domain names...

32. And hosting..

33. Select your
publishing application.

34.
Why is Weebly a good
option?

37. Role of search
engines in the web.

38. Bots visit your site
and read content.

39. SE file it away
information in a
gigantic library.

40. When you query they
retrieve from library
(index).

41. Using their algorithm.

42. SE read using
HTML. Not flash
(yet). Not images.
Not pdfs.

43.
OK. Can we get
started with building
the website now?

44. ✓2-­3 pages of content
✓1-­3 nice photos
(In a separate file on hand)

45. (CLICK)

46.
What should I do once
I have a basic
website?

47. Social Media
Content Planning
Community
Link Building
Basic Website

48. Keep in touch!
www.brillamarketing.com

50. The secret to getting ahead is getting
started. The secret of getting started is
breaking your complex, overwhelming tasks
into small manageable tasks, and then
starting on the first one. (Mark Twain)

51. Photo
credits
Slide
2
h)p://www.flickr.com/photos/intangible/2313862184/sizes/l/in/
photostream/
Slide
10
h)p://www.flickr.com/photos/avlxyz/4613939017/sizes/l/in/
photostream/
Slide
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h)p://www.flickr.com/photos/86530412@N02/8210762750/sizes/l/in/
photostream
Slide
12
h)p://www.flickr.com/photos/seeminglee/4041831244
Slide
14
h)p://www.flickr.com/photos/kowitz/847992535/sizes/l/in/photostream/
Slide
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h)p://www.flickr.com/photos/scobleizer/4697192856/sizes/l/in/
photostream/
Slide
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h)p://www.flickr.com/photos/fragiletender/1490101428/sizes/o/in/
photostream/

52. Slide
17
h)p://www.flickr.com/photos/alexprevot/6102245535/sizes/l/in/
photostream/
Slide
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h)p://www.flickr.com/photos/hfiguiere/4802869688/sizes/l/in/
photostream/
Slide
21
h)p://www.flickr.com/photos/sunfox/12886346/sizes/o/in/
photostream/
Slide
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h)p://www.flickr.com/photos/jaqian/346525494/sizes/l/in/
photostream/
Slide
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h)p://www.flickr.com/photos/42931449@N07/5263539723/sizes/l/in/
photostream/
Slide
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h)p://www.flickr.com/photos/bjornb/53538233/sizes/l/in/
photostream/
Slide
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h)p://www.flickr.com/photos/Otanas/4064851076/sizes/l/in/
photostream/