A simple weekly content plan for churches takes the guesswork out of what and when to post on a regular basis, freeing leaders up to focus on building community, engaging in conversation, and curating content from other sources.

1. A SIMPLE CONTENT
PLAN FOR CHURCES

2. Focus on
Content.

3. Step1.
Do
this.
Step2.
Now
this.
Step3.
And
this.
HAVE A PLAN.

4. BENEFITS OF HAVING A PLAN
 Gives structure to your communication
 Prompts you to communicate intentionally, rather than
haphazardly
 Guards against assuming people know things
 Allows you to manage your social media on your schedule
 Frees you up to curate great content from other sources
 Allows you to focus your energy on building community

5. AWESOME BAPTIST CHURCH
 Website
 Facebook page
 Twitter account
 YouTube channel
 Hootsuite

6. MONDAY
 Post link to sermon
video/audio
 Reflection/encouragement/
question from yesterday’s
sermon
 Ex: Monday Morning
challenge: name your gifts.
List how you are using them.
GO!
 Ex: Resolve today to play for
the name on the front of
your jersey, not the back.
Photo credit: http://www.lovethispic.com/image/25980/its-monday

7. MONDAY
 Monday is for Missions: post
a missions-related prayer,
challenge or focus.
 Ex.: Ukraine is in the news.
How can you pray? From
IMB: {link}
 Ex:The food pantry is low on
crackers. Can you drop some
by today?
Photo credit: http://www.lovethispic.com/image/25980/its-monday

8. TUESDAY
 Post pastor/staff blog
update.
 Make the title
interesting.Which would
you click:
 Pastor’s Blog Post for
3/13.
 Check out these adorable
kittens!They are SO
FLUFFY!
 Post to social media.
 Repeat, with quote from
post. Photo credit: quickmeme.com

9. TUESDAY
 Wednesday night
preview posts:
 Ex.:Wednesday dinner
will by yummy! Pot roast,
potatoes, carrots. Sign up
now: {link}
 Ex.:Got a prayer request?
E-mail it to
prayer@awesomebc.org
Photo credit: quickmeme.com

10. WEDNESDAY
 Worship Wednesday! What
will choir be practicing? Post
a link to a song onYouTube.
 Ex.:Choir is learning a new
song tonight. Listen and tell
us what you think: {link}
 Preview ofWed. p.m. Bible
study verse for meditation
 Ex.: “For we are all baptized
by one Spirit so as to form
one body.” 1 Cor 12: 12-27
What does this passage
mean to you?

11. THURSDAY
 Participate inThrowback
Thursday
 Ex.:VBS 1972. Recognize any
of these cuties? {pic}
 Weekend
events/previews/reminders
 Ex.: Last minute prep for
Upward soccer season
underway! First game Sat. at
10 a.m. {pic}
 Sermon preview
 Ex.:What’s your go-to verse
for remembering that God will
provide? Photo credit: http://knowyourmeme.com/memes/throwback-
thursday

12. FRIDAY
 Follow Friday
recommendations (Twitter
only)
 Ex.: #ff @kentuckybaptist
 Invite
 Ex.: It’s Friday, but Sunday’s
coming! RT/Share and invite
a co-worker to church. {pic}
Photo credit: http://www.quickmeme.com/meme/3qcc7x

13. SATURDAY
 Live post/pics from church
activities

14. SUNDAY
 Prepare for worship!
 Ex.:Countdown to worship: 54 minutes!What are you doing to
prepare?
 Ex.:Gathering for worship at 11:00 a.m.! How can we pray for you?
 Scripture for meditation.
 Ex.As you prepare for worship this a.m., meditate on Psalm 99: 1-9.
 Tweet through sermon.
 Schedule posts.
 Use hashtags.
 Encourage congregation to do the same.

15. PROTIPS FOR SUCCESS
 Use hashtags, publicize them so you congregation can use
them, too.
 Short and intuitive
 Not already in use
 Use images
 Be aware of copyright issues
 Respond to comments, interact.This is a CONVERSATION.
 Ask for what you want: RT, Share, Comment, Like. But don’t be
needy.That’s just annoying.
 Use a third-party app to help you manage. (HootSuite,
TweetDeck)