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Creating a specialized Mobile UI




                  Brian Suda
                  http://suda.co.uk
Thor Bjørklund
Talking Heads
It is about the lifestyle
Full fat vs. Fat free
Types of Users
Repetitive Now
      Types of Users
Bored Now
    Types of Users
Urgent Now
    Types of Users
Nokia 1100        Apple iPhone




             Types of Devices
Nokia 1100               Apple iPhone




200+ Million so far     ~14 Million by the end
                               of 2008


                      Types of Devices
Browser Sniffing
<a href=“tel:+123.456.7890”>call me</a>




      Tel protocol
á→a
ö→o
Downcasting
Résumé→ Resume

 Downcasting
Rauðalækur


Downcasting
Rauðalækur
Raudalaekur
Downcasting
Activation Code: ABA2C


            T9 and URLs
Activation Code: ADA3C


            T9 and URLs
Dropdowns vs. Lists
http://www.37signals.com/svn/posts/1128-learning-from-bad-ui




Seek time vs. choices
Command Line Interfaces
3 tiered approach
2D barcodes
1D barcodes
   1D Barcodes
2D barcodes
2D barcodes
2D barcodes
Best Practices




          kurafire
Core Phones
TEST TEST TEST
Conclusions
Questions?
Real World Examples

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Creating a Specialized Mobile UI