There is a tendency to follow the ready, shoot, aim process in pursuing direct investment. Canada has as diverse an economy as any country, and like all western economies has seen manufacturing move to lower cost places. What does this mean in attracting direct investment? Well, the Nortels are gone and auto parts have shrunk. But banks and financial services have risen and resources are big. What type of investment can be pursued on a broad basis, rather than by specific opportunity targeting? This powerpoint tries to describe this.