My assignment for computer application in my courses

1. SOCIAL MEDIA AUDIT FOR
SAMSUNG
Yongsuck Choi
Computer Applications
Sally Lyck
April 3

2. INTRODUCTION
 Samsung's revenue was equal to 17% of South Korea's $1,082 billion GDP.
 CEO : Lee Kun-hee, Chairman , Lee Jae-yong(50), Vice-Chairman
 Number of Employee : about 500,000
 Revenue : US$ 305 billion (2014)
 Net income : US$ 22.1 billion (2014)
Total Assets : US$ 529.5 billion (2014)
 Total Equilty : US$ 231.2 billion (2014)
 Division : Samsung Electronics,Samsung C&T Corporation,Samsung Heavy
Industries,Samsung SDS
Samsung Life Insurance, Samsung Fire & Marine Insurance, Cheil Worldwide

3. METHODOLOGY1. GOOGLE AS A
PROSPECTIVE CUSTOMER

4. SAMSUNG VS APPLE

5. 2. FIND SAMSUNG ON FACEBOOK
AND CHECK HOW MANY FANS THEY
HAVE
Number of Likes on Facebook :
42,794,602

6. 3. CHECK OUT SAMSUNG ON
INSTRAGRAM
It is similar to numbers of
Apples’.

7. 4. DIGG

8. 5.NEWS REVIEW

9. 6.NO OFFICIAL SITE ON MYSPACE

10. 7. OFFICIAL SAMSUNG ACCOUNT
FOR TWITTER

11. 8. CHECKING SAMSUNG VIDEOS ON
YOUTUBE

12. 9. SAMSUNG ADVERTISING ON
YOUTUBE

13. 10.FINDING SAMSUNG CONTENTS
ON PINTEREST

14. 11. SAMSUNG BRAND PAGE ON
TWITTER

15. RESULTS
Fact
Samsung doesn’t manage its social media properly on various
platforms.
They just focus on several major social media sites like Facebook,
Twitter, Pinterest etc
My two cents
Samsung needs to manage their social media for more effective
communication with their customers

16. Reference Lists
Aggression. (2017). Retrieved from https://en.wikipedia.org/wiki/Samsung
Search Result, Retrieved from http://digg.com/search?q=samsung
Bohn, D (2017). This is the Samsung galaxy s8, coming april 21st.
Retrieved from http://www.theverge.com/2017/3/29/15087530/samsung-galaxy-s8-announced-features-release-date-
video-specifications
Beavis, G. (2017). Hands on : Samsung Galaxy S8 review. Retrieved from http://www.techradar.com/reviews/samsung-galaxy-
s8
Samsung mobile. (2017). Retrieved from https://www.youtube.com/watch?v=D8Ert5yjMV4
Search Resut, Retrieved from https://www.google.ca/webhp?sourceid=chrome-
instant&rlz=1C1LENP_en&ion=1&espv=2&ie=UTF-8#q=samsung+mobile&*