Wireframe and concept for location-based merchandising and e-commerce iPhone app

1. All information within is confidential property of The Octane Group

2.  In the garage sale mindset, its more of finding a deal, or “treasure” than a need. Certainly there
are people who thrive on buying all the low priced clothing, but those that stalk the goods of
some price, $50+ are those wanting a stellar deal on something or a “treasure”. Similarly sellers
who would have a virtual garage sale or even bother with selling something individual in a small
item count sale (1-10) items would likely not bother selling a $2 shirt, but try and get some quick
cash with $50+ items.
 In looking through the miles of junk on Craig’s list, you are presented with the problem of
consuming the sales quickly. Giving an improved image view greatly increases the users
experience of consuming the sales, where going through a 100 or more sales can be done in a
minute. Providing a way to flag deals of interest gives the “saler” a rapid way to keep track of
those while continuing to view them.
 In an ebay local mode you have to click the item, view image, add to watch list, conceivably map
it with 3rd party app and move to next item in same fashion.
 Craigs list – provides a dry, textual description which you have to click through for undersized
image, copy description & image, paste into notepad, map then move on. Either case is very
painful and not tuned to those garage saler’s who like to spend their mornings going to pertinent
locations vs. filtering out the locations with baby clothes/etc. Same case with people who – I
believe would use a craigslist type function if consuming the posts was not so timely.

3.  User views
 Location “cover flow” with geo tagging for mapping, radius setting
and search function for filtering
 Map view – displays geographic view of products, tagged locations,
and flickable location preview. Flickable preview can be expanded
 Create Geo Store
 Image capture from photos and camera. (limit 4? Charge if more?)
 Tagging
 Prior used tags
 Meta category
 Price (options: trade/obo/free
 Contact (anon messaging)

4. Couch
$500 Tag
Near Far
Proximity slider lets people explore immediate range or
Expanded. Future feature could present same view but for
Specific search query – i.e. bicycles. Conceivably options could include
Services as well or stand alone

5. Couch
$500 Tag
Near Far
Proximity slider lets people explore immediate range or
Expanded. Future feature could present same view but for
Specific search query – i.e bicycles

6. Details: Leather Couch,
Like new – 4 years old.
Pillows included.
Message Seller
BUY $
Couch
$500 Tag
Near Far

7. Couch
$500 Tag
Near Far
Per pin function, user could get driving directions to one location or
From one to another. Unregistered user could not save this unless signed in

8. Flickable
image
preview of
Location with
multi items
I see this view as
necessary
For consuming things
At a certain venue My furniture
independent
Of category or search

9. Details: Leather Couch,
Like new – 4 years old.
Pillows included.
Message Seller
BUY $
Couch
$500 Tag
Near Far

10. Two main ways
to initiate: Conceivably a buyer
- Sell side Could want to purchase
- Buy Side something unseen
physically. While not in
the “pure” spirit of sell-
it – this should be a
consideration. For 1.0, I
don’t think purchasers
should initiate a
transaction – due to “I
My furniture never went and picked
it up” issues.

11. Seller finds
item to be sold
at their sale –
selects item out
of item(s).
My furniture

12. My Admin
Enters a
negotiated
price if
Best offer
discounted
from asking
User hits Sell
Now and is
presented with Sell Now
notice that both
partieds agree
to terms, price,
etc.

13. Possibly a mult-
selection
method could
be used if
multiple
processors are
avail.
Default
Continue

14. Square Payment
Possible Seller also agrees to a $2.85
Handling fee processed from
method to
Paypal Account in Settings
incurr fee.
Complete Sale

15. Square Payment
deliver

16. Search
Search would Item search Go
quickly search
tag strings
Category search Go
I see category
search as
optional. Well Near Far
defined tags My furniture
should obviate
+ Watchlist

17. Search
Item search Go
Conceivably
show number 1st.
Eliminates
showing zero
results in
coverflow
unceremoniously
Near Far
Further,
My furniture
Adjusting
near/far could + Watchlist
give instant
results. No result
user could save
search and be
notified if a hit
happens

18. Search
Item search Go
Category search Go
Watchlist could
ask – how
would you like
to be notified?
badge count,
email, etc. Near Far
My furniture
+ Watchlist
Watchlists
could also be
used for highly
targeted ads

19. Post New Item Next
Camera – use / roll,
Best offer
Range,
camera
Pics, multiples, items
category
Price
My furniture
roll camera add

20. Post Sale
Ideally, would want Tags Describe item
Trunk Walnut Med Edit
tagging to be able
Item ID
to determine
Images
category. ie. If bike
is a tag, provide in a Optional inventory identifier, biz use
tag filter.
Tags & search &
watchlists
deprecate
categories and extra
step. But category is
probably necessary New OBO Item ID Availability Option
Dur: Avail: 7/29/11 3-6pm
Avail: Now 1 week
This would imply it
My furniture Is avail for purchase, viewing, pickup
Price $325 at this time (i.e. garage sale)
Watchlists Add Items to Post
Advanced
could also be Sale Now!
used for highly
targeted ads

21. back Post Sale - Advanced
Location Options:
obfuscation for
protection &
Distort
privacy. Good for Allow
Location Location
individual sale Messaging
items, not for
bazaars, garage
sales, stores.
Social Use Previous
300yds in any Quickbooks
Integration Location
direction
Promotion Hesitant to allow
(v2.0) Posting wherever
They want for spam/abuse
My furniture Keep as default reasons.
Post
Advanced
Messaging Now!
toggle, etc.

22. Message from user #0021331
Item id: 00323
What are the dimensions of
Possible this? Would you take $300?
method to
at 7/21 8:31p
incurr fee.
Reply
This trunk is a fine piece and a great deal
at $325. I can show you today.

23. back My Admin - Stats
Think the stats,
would be avail
for upgrade Stats clicks Imp
2300 207 1.07% 15
Imp Clicks conv DSO
A main “my My furniture
admin” settings
needs a home. Settings
Different from
advanced post
options.

24. Date: 9/21/11 to 9/23/11
Dashboard
Visibility
7970 Views 520 Clicks 83 Foot Traffic 6.5% Conv. Rate
Geo-Location
Date
Revenue Orders Social
$2388 107 34
Item Detail Percent Views Percent Revenue
Small Globe Steel 32% 80%

25.  Sellers could obviously utilize same picture flow
UI to view all the items they have for sale
 This “cover flow” widget is generally available
and would only require slight mod for tagging
function.
 Perfect platform for injecting ads throughout.
Esp when showing results on a search (i.e.
bicycles).
 Possible platform for white-boxing mobile
storefronts

26. Opportunity to get ideas on other’s likes or those with similar tastes.
Users can share saved searches or can share favorite items
The natural social integration would be facebook, likewise it
Would complement well with the tell friends about my360 to get
My360 bux from their purchases.