Facebook Stats [INFOGRAPHIC]

1. Facebook Stats
pre IPO
Total users and
engagement
125,000,000,000 Friendships
2,000,000,000
1,500,000,000
1,000,000,000
500,000,000
0
Likes per day Comments posted per day Monthly active users
Daily Active users Monthly active mobile users Photos uploaded each day
User penetration
9%
17% 36% Chile, Turkey, and Venezuela
India, the United Kingdom and the United States
Brazil
Germany
Japan, Russia, and South Korea
13%
26%
Daily active users
Asia
526 million worldwide 23% Europe
29%
Europe
US & Canada
Rest of the world
Asia
Rest of the world
24%
US & Canada
25%
Monthly active users
901 million worldwide
US & Canada 188,000,000 21%
27%
Asia 230,000,000
Europe 241,000,000
Rest of the world 242,000,000
26%
US & Canada Asia Europe Rest of the world 27%
Revenue (last quarter)
$600,000,000 17.58%
$450,000,000
$300,000,000
$150,000,000
82.42%
$0
US & Canada Europe Asia Rest of the world
15% Revenue connected to Zynga 82.42% Revenue from advertising
17.58% Revenue from payments (and other)
Ages of Facebook directors
and officers
27 Mark Zuckerberg, Chairman and CEO 44 Theodore Ullyot, VP & General Counsel
37 Mike Schroepfer, VP Engineering 44 Peter Thiel, Director
39 David Fischer, VP Marketing 50 James Breyer, Director
40 Marc Andreessen, Director 51 Reed Hastings, Director
42 Sheryl Sandberg, Chief Operating Officer 66 Erskine Bowles, Director
42 David A. Ebersman, Chief Financial Officer 66 Donald Graham, Director
Executive compensation Sheryl Sandberg, COO $30,957,952
in 2011 (cash+stock)
Mike Schroepfer, VP Engineering $24,804,472
David Ebersman, CFO $18,761,293
Theodore Ullyot, VP, General Counsel $7,082,294
Mark Zuckerberg, CEO $1,712,362
$40,000,000
$30,000,000
$20,000,000
$10,000,000
$0
Sheryl Sandberg, COO Mike Schroepfer, VP Engineering David Ebersman, CFO Theodore Ullyot, VP, General Counsel Mark Zuckerberg, CEO
Ownership after IPO
Mark Zuckerberg 23.550% Meritech Capital Partners 1.560%
James Breyer (and Accel Partners) 7.632% Greylock Partners 1.387%
Dustin Moskovitz 6.253% Microsoft Corporation 1.227%
DST Global Limited 4.912% Marc Andreessen 0.309%
Sean Parker 3.258% Mark Pincus 0.201%
Mail.ru 2.109% David Ebersman 0.112%
Peter Thiel 1.729% Mike Schroepfer 0.107%
Elevation Partners 1.660% Theodore Ullyot 0.095%
Sheryl Sandberg 0.089%
In Summary
If you visited Sheryl Sandberg at Facebook and she made you a cup
of tea it would cost Facebook $1,240. Making your cup of tea the
most expensive in the world!
Web: MalcolmYork.co.uk | Twitter: @Malcolm_York | Tel: 01636 302080
Sources: All numbers are from Facebook's most recent S-1 (http://cargo.dcurt.is/fb_s1_may2.pdf), filed on May 3rd,
2012. Ownership percentages: Page 145, and calculated based on the number of beneficially owned shares against
2,138,085,037 total expected outstanding shares after the offering.
Disregarded voting difference between Class A and Class B shares. Ages of Facebook directors and officers:
Page 108. Executive compensation in 2011: Page 125. Board member compensation in 2011: Page 114.
Ownership after IPO: Page 141. Total users and engagement: Page 2. User penetration: Page 48-49. Monthly active users:
Page 48. Daily active users: Page 49. Revenue: Page 51.