1. The new way to buy & sell books online
BOOK BOND NO. 1
Your Opportunity for Fixed Annual Income and the Additional
Financial Benefits are Endless…
We don’t do 1 thing 100% better than anyone else but we do
100 things 1% better – that’s our key to sustainable, profitable, growth

2. About us
Simply, the Perfect Book Store buy We provide our customers
with the most attractive
and sell books. From the rare and
discounted prices while
desirable, to the best sellers list, being recognised as the
via our technology our books are most respected and
available for sale on every major comprehensive online
book retailer.
book store online.
What we do
Our business model is simple. Our mission is to be the leading online
We operate two internet book selling bookseller providing customers with the
businesses specialising in their chosen widest choice of quality books at good
fields, new and used books. value. This is also backed by expert
advice from our dedicated customer
Both business models are unique and services team who are passionate about
operate completely differently, yet hold books.
the same values. That is to sell as many
books as possible across all leading We aim to spark interest and excite our
internet marketplaces, including our customers with our comprehensive
own. range of quality books.

3. If you answer ‘yes’ to any
of the questions below then
we can help!
1. Have you ever wanted to be part of
something that earns you extra money?
2. Would you like a guaranteed fixed rate
of return from some of your savings?
Our business is unique, and we have the ability to work with every single
person in the world – it’s true!
We offer everyone the chance to earn a little extra money by means of
either using our ‘online sales program’ or letting us buy your unwanted
books through our ‘sell us your books’ programs. We even give cash
rewards just for you recommending your friends to our services.
We work with all our customers and build long term, mutually beneficial
relationships – FACT.
Recommend a ‘friend’
to invest £500 into one
of our book bonds and
get £25 for each one
sold - we will also apply
this cash reward on any
bonds you also have!

4. What is a bond?
In finance, a bond is a debt security, in Bonds and stocks are both securities, but
which the authorised issuer owes the the major difference between the two is
holders a debt and, depending on the that stockholders have an equity stake
terms of the bond, is obliged to pay interest in the company (i.e., they are owners),
(the coupon) and/or to repay the principal whereas bondholders have a creditor stake
at a later date, termed maturity. A bond in the company (i.e., they are lenders).
is a formal contract to repay borrowed
money with interest at fixed interval. Another difference is that bonds usually
have a defined term, or maturity, after
Thus a bond is like a loan: the issuer is the which the bond is redeemed, whereas
borrower (debtor), the holder is the lender stocks may be outstanding indefinitely.
(creditor), and the coupon is the interest.
This information was obtained from
Bonds provide the borrower with external wikipedia, for the full review please visit:
funds to finance long-term investments, http://en.wikipedia.org/wiki/Bond_(finance)
or, in the case of government bonds, to
finance current expenditure. Certificates
of deposit (CDs) or commercial paper are
considered to be money market instruments
and not bonds. Bonds must be repaid at
fixed intervals over a period of time.
So what is The Perfect Book How does it work?
Store Book Bond No.1? As an example, if you purchase
1 book bond over a 1 year term
It’s an opportunity for you to save money
you will earn £25 over a 12 month
with The Perfect Book Store Ltd. Yes,
period, payable 6 monthly. We
we’re offering you an opportunity to save
would pay you two instalments
between 5%, 6% or 7%, per year, on the
of £12.50 along with returning
money you invest depending on whether
your original investment of
you select a 1, 2 or 3 year term.
£500 on the day the bond
reaches the end of it’s term.
Our bond is non-transferable and a
non-convertible savings Bond.
The amount you get back
will depend greatly on the
Who can apply? amount you invest and the
investment term you select.
Our Book Bond is only available to the friends
and family of the Directors.

5. How does our Book
Bond measure up versus
the Investment Market?
We recently carried out a review on 17 financial products being promoted
by all the leading financial houses. Here is the summary of our findings.
Banks Book Bond No. 1
Term / Amount Min. 3 Years. £1,500 @ 4.5% Min. 1 Year £500 @ 5%
Min 6 Years. £3,000 @ 7.5% Min. 2 Year £500 @ 6%
Min. 3 Year. £500 @ 7%
Cash back Best we could find is £50 for 1) Unlimited cash back rewards if you
£20,000 purchase your books through us.
2) £25 for each friend you recommended – we
will also apply this to any bonds you have.
Benefits None really 10% discount on over 3 million + books
Payment Cycle Annually 6 Monthly
Secured Not Guaranteed Guaranteed
To see this financial review in full detail please visit, http://www.bookbond.com
Summary What does Guaranteed mean?
1. We couldn’t find any products offering
a return on a 1 year term. We do!
Each book bond sold is guaranteed. They are
an official financial product offered by The
Perfect Book Store Ltd and you will therefore
2. We couldn’t find any products offering a
5% return on a £500 investment. We do!
have a form of security in all the business
assets including but not limited to, our physical
book holding, miles and miles of shelving,
3. We couldn’t find any products offering
fantastic cash back returns. We do!
custom built book selling technology, all
computers/servers, all intellectual property,
marketplace selling accounts and all other
4.
There are no real benefits with the
banks. They are endless with us! assets.
Each bond is also personally guaranteed by the
5. The payment cycle is mostly
annually, we are 6 monthly! Founder and Managing Director, Brad Smith.
6. The banks offers are not
guaranteed. Ours is!
How much can I invest? How many Bonds are
Each individual can apply for up to £25,000
available?
worth of Bonds (50) in multiples of £500.
We only have 2,000 of the £500 Bonds available,
so you’d better be quick!

6. What else do I get?
Successful Bond applicants will also receive a limited edition Book Bond
certificate, as well as exclusive discount of 10% off the sale price of our
entire book collection – that’s over 3 million + new and used books.
Why buy a Book Bond from The Perfect Book Store Ltd?
1. Earn a fixed income on your money with 5. You are guaranteed to receive a minimum
a guaranteed fixed rate of interest. of £25 on a £500 investment (1 year term).
2. Purchase a book bond with as little as £500. 6. You simply won’t get these from most
High Street Banks or most investments.
3. Get cash rewards all the time depending
how much you want to earn (£25 for
just recommending a ‘friend’)
4. You will get 10% discount on over 3 million+
new and used books, which give you cheaper
books for the term of your bond – ideal
for yourself if you are an avid reader or
How will we use the
for Christmas and birthday presents! money that is invested?
The Perfect Book Store is seeking to raise a fund of
up to £1,000,000, the proceeds of which will allow
Added benefit by working us to strengthen our business in a number of ways.
with us First and foremost, we need growth funding to
complete the work in our business plan. This includes
We also give you access to our ‘online’ and ‘sell
investing funds to further strengthen and streamline
us your books’ sales programs – This will start the
our internal operational book selling model.
process of you earning a little extra money on a
monthly basis.
We also need growth funding to raise the awareness
of the brand both here in the UK and throughout the
We will work with you and provide all the tools
rest of the world (our biggest exports are currently to
needed to earn you a little extra money, every
the USA and Germany). We will also use investment
month and for as long as you want to.
on clever business development schemes, marketing
and innovative online promotions and property.
• Online sales program
• Sell us your books
The Book Bond will not be used by myself or
any other fellow Director in the form of any
For more information on both of our sales
luxury transportation, nor will it fund any helipad
programs please visit, www.perfectbookstore.com
maintenance or lavish pension schemes.
In short, we are building a world leading
and profitable book selling business.

7. Our Strategy and plans
Both businesses require growth funding for We list all our titles for sale across all leading
completely different reasons. For instance, the online marketplaces all over the world and at
New book business is very heavily technology competitive prices. Our custom built technology
driven, i.e. computer programmers and a lot of allows us to price check all our books as the
IT, whereas the Used book business requires a market changes minute-by-minute.
lot of logistical operating space and personnel.
The main countries we operate in are, United
We can take advantage of unexploited market Kingdom, America, Canada, Germany and
niches we have identified. One example is that France. However, we also want to position
we can cross sell customers obtained from the ourselves for the Japanese and Chinese
marketplaces and redirect them to our website. markets.
This in turn would offer the customer the same
price for the book but it would generate a profit We have developed a number of projects which
margin improvement in excess of 15% for us as we require funding. As there is not enough space
wouldn’t have to pay the marketplace fees etc. to list them all out here we have listed the main
areas where the funding is going to be invested.
Property
We have the opportunity to purchase our largest processing facility in Croydon, Surrey (24,000 sq ft) and
take advantage of a very cheap property deal we built into our lease. This will yield a truly high return for the
business and also provide us with cheaper rent for the foreseeable future.
Once complete it will also bolster the company’s assets – which will, in turn, enable us to also obtain much
better credit terms with our suppliers.
Financial Review – To successfully complete on the deal. Budget required - £340,000.
Marketplaces, Websites & Customer Relationship
Management Software
We need to finish intergrating with all the online marketplaces (50+) while also finish building our own
websites and our own customer relationship management software (CRM).
We have already achieved most of our goals. All that is left to do is finish building our own market leading
websites, and finish our CRM software so we can communicate efficiently with our customers (currently over
200,000). Here are some of the online markets we currently work with (currently 28 in total):
Financial Review – To successfully set up and operate on all online marketplaces and build our websites and
CRM software. Budget required - £150,000.

8. New Books Supply Chain
We want to integrate the world’s new book supply chain into our custom built price
comparison technology. To achieve this we will need to integrate with 100s of suppliers.
Once complete we will have one of the world’s most comprehensive and competitively priced
book databases. To simplify this vision:
1. Every day each supplier sends us files of the books available for sale and their prices
2. We then review every single supplier and list the cheapest title up for sale
Financial Review - Each supplier will cost between £3,000 - £5,000 to completely setup.
Budget required £360,000.
Used Books Supply Chain Summary:
We want to be the biggest used book recycler/dealer We are among the first to spot the gap in the
in the UK. To achieve this goal we need to operate market and we will continue to capitalise on
3 processing centres throughout the UK capable our success. Our solid foundations can only
of holding over 3 million books. We are already strengthen our growth as we move throughout
working to achieve this goal and have made excellent the UK promoting our services. Once our
progress in a number of ways.
plans have been completed we will secure
Firstly, we have already set up and are operating one our position as one of the biggest (and most
processing centre (550,000+ book holding – profitable) book selling retailers in the world.
11.4 miles of shelving). Secondly, we have
successfully developed and are operating a market When we receive all the entry level funding we
leading book selling program and have signed up estimate that there will be a 3-6 month time lag
schools, libraries, publishers, and charities, among before we will be in a position to compete on all
others to supply us with books. fronts, by which time we would have achieved
To supplement this we also have a supply of books critical mass and the market will be attracted to
being purchased for profit through our ‘sell us your us over our rivals. In essence, our strategy is to:
books’ program. To simplify this vision:
• Work with online marketplaces
1. We want to work with everyone who can
supply us books
• I
ntegrate supply chain back office
2. Every day suppliers send us books to place systems with ours
on their account or are purchased for profit
• G
et supply chain agreements with used
3. We review every book and then grade and list
book suppliers
them for sale
Financial Review – Each supplier will cost between • B
uild state of the art book selling
£3,000 - £5,000 to completely set up and integrate websites and purchase property
into our technology. Budget required £360,000.

9. Financial Review
You will receive payments on a 6 monthly basis
and get your original investment back at the end
of the term. Simple!
We are offering up to a massive 14 times the
current Bank of England base rate. You simply
won’t get that from most High Street Banks or
most investments.
There are 150 different ways to calculate what
you will earn depending on the amount you want
to invest and the term you select. Here are just a
few examples.
1 Year Term 2 Year Term 3 Year Term
Amount No. of
Purchased Bonds 5% Annual Return 6% Annual Return 7% Annual Return
6 Monthly Payment You Earn 6 Monthly Payment You Earn 6 Monthly Payment You Earn
£500.00 1 £12.50 £12.50 £25.00 £15.00 £15.00 £30.00 £17.50 £17.50 £35.00
£1,000.00 2 £25.00 £25.00 £50.00 £30.00 £30.00 £60.00 £35.00 £35.00 £70.00
£1,500.00 3 £37.50 £37.50 £75.00 £45.00 £45.00 £90.00 £52.50 £52.50 £105.00
£2,000.00 4 £50.00 £50.00 £100.00 £60.00 £60.00 £120.00 £70.00 £70.00 £140.00
£2,500.00 5 £62.50 £62.50 £125.00 £75.00 £75.00 £150.00 £87.50 £87.50 £175.00
£3,000.00 6 £75.00 £75.00 £150.00 £90.00 £90.00 £180.00 £105.00 £105.00 £210.00
£3,500.00 7 £87.50 £87.50 £175.00 £105.00 £105.00 £210.00 £122.50 £122.50 £245.00
£4,000.00 8 £100.00 £100.00 £200.00 £120.00 £120.00 £240.00 £140.00 £140.00 £280.00
£4,500.00 9 £112.50 £112.50 £225.00 £135.00 £135.00 £270.00 £157.50 £157.50 £315.00
£5,000.00 10 £125.00 £125.00 £250.00 £150.00 £150.00 £300.00 £175.00 £175.00 £350.00
£10,000.00 20 £250.00 £250.00 £500.00 £300.00 £300.00 £600.00 £350.00 £350.00 £700.00
£15,000.00 30 £375.00 £375.00 £750.00 £450.00 £450.00 £900.00 £525.00 £525.00 £1,050.00
£20,000.00 40 £500.00 £500.00 £1,000.00 £600.00 £600.00 £1,200.00 £700.00 £700.00 £1,400.00
£25,000.00 50 £625.00 £625.00 £1,250.00 £750.00 £750.00 £1,500.00 £875.00 £875.00 £1,750.00
For more examples please visit www.bookbond.co.uk

10. Conclusion
We hope all the information provided in this advertisement ensures confidence in our
ability to successfully operate an internet book selling business. We have subjected our
business plan to the most rigorous analysis and the business has proven to be viable
under all realistic scenarios.
We firmly believe we have identified a solid business model on a now tested business
platform which has very exciting opportunities. Based on this analysis, we have developed
a solid strategy to rapidly move into the major markets and then consolidate our position.
We have examined the potential risks and have turned many into opportunities, eliminated
others, and reduced the remainder to a manageable level.
We have aligned the business organisation to our immediate needs and have positioned
ourselves for the sustainable growth that will follow once we fully execute our plans.
As well as having a well-qualified management team we also have a well-qualified team of
experts. All members of our team have proven experience and an excellent track record.
In addition, we have already identified additional personnel of the highest quality to
complement our team in line with our growth.
Our projections indicate a very profitable business after the necessary upfront investment
has been introduced.
Thank you very much for taking the time to read our advertisement and we hope you
decide to invest and join us on our journey.
I look forward to us having a mutually beneficial relationship either through our book bond
or via our ‘online’ or ‘sell us your books’ programs.
“My word is my Book Bond”
Yours sincerely
For and on behalf of
The Perfect Book Store Ltd
Brad Smith
Founder, and Managing Director

11. Get started...
Write to:
Head Office
Brad Smith - Managing Director
The Perfect Book Store Ltd
265 King Henry’s Drive
Croydon, Surrey
CR0 0AE
E-mail:
brad.smith@perfectbookstore.com
Online:
www.bookbond.co.uk
Call Brad Smith directly on:
020 8123 7037
The new way to buy and sell books online
www.perfectbookstore.com
Information correct as of 30th August 2010