3. Media as it used to be Image used under Creative Commons from paul m. floyd.
4. Image used under Creative Commons from victoriapeckham. Image used under Creative Commons Media as it is today
5. Circular media Image used under Creative Commons from victoriapeckham. Image used under Creative Commons “25% of the entertainment being consumed in 2012 will be created, shared, remixed, mashed up, and passed on within peer groups.“ Mark Selby, Nokia
6. Case: Procter & Gamble (2006) More than 35 % of P&G new products have elements that originated from outside P&G(15% 2000). R&D productivity has increased by nearly 60%. Innovation success rate has more than doubled, while the cost of innovation has fallen. Image used under Creative Commons from Roadsidepictures.
8. Case: My Starbucks Idea (2008) Nearly 75,000 ideas submitted during the first 6 months, with many ideas receiving thousands of votes and hundreds of comments.
9. "It is our company's core challenge to discover, attract and retain new talents [..] and give them the best possible opportunities as individuals." Karl Otto Bonnier 1937