2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
More than Just Lines on a Map: Best Practices for U.S Bike Routes
This session highlights best practices and lessons learned for U.S. Bike Route System designation, as well as how and why these routes should be integrated into bicycle planning at the local and regional level.
Presenters:
Presenter: Kevin Luecke Toole Design Group
Co-Presenter: Virginia Sullivan Adventure Cycling Association
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...DevGAMM Conference
Has your project been caught in a storm of deadlines, clashing requirements, and the need to change course halfway through? If yes, then check out how the administration team navigated through all of this, relocating 160 people from 3 countries and opening 2 offices during the most turbulent time in the last 20 years. Belka Games’ Chief Administrative Officer, Katerina Rudko, will share universal approaches and life hacks that can help your project survive unstable periods when there seem to be too many tasks and a lack of time and people.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
More than Just Lines on a Map: Best Practices for U.S Bike Routes
This session highlights best practices and lessons learned for U.S. Bike Route System designation, as well as how and why these routes should be integrated into bicycle planning at the local and regional level.
Presenters:
Presenter: Kevin Luecke Toole Design Group
Co-Presenter: Virginia Sullivan Adventure Cycling Association
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...DevGAMM Conference
Has your project been caught in a storm of deadlines, clashing requirements, and the need to change course halfway through? If yes, then check out how the administration team navigated through all of this, relocating 160 people from 3 countries and opening 2 offices during the most turbulent time in the last 20 years. Belka Games’ Chief Administrative Officer, Katerina Rudko, will share universal approaches and life hacks that can help your project survive unstable periods when there seem to be too many tasks and a lack of time and people.
2. Toate clauzele pentru raportul de
încercare sunt incluse
în capitolul 7.8. din standard
3. Raportarea rezultatelor – clauza 7.8 din ISO 17025/2018
7.8.1. Generalitati
7.8.1.1 – Rezultatele trebuie analizate si autorizate inainte de eliberare
7.8.1.2 - Rezultatele trebuie furnizate cu exactitate, claritate, fără ambiguitate și cu
obiectivitate, de obicei într-un raport (de exemplu un raport de încercare, un certificat de
etalonare sau un raport de eșantionare) și trebuie să includă toate informațiile convenite
cu clientul și necesare pentru interpretarea rezultatelor precum și toate informațiile
cerute de metoda utilizată. Toate rapoartele emise trebuie păstrate ca înregistrări tehnice.
NOTA 1 - În sensul prezentului document, rapoartele de încercare și certificatele de etalonare sunt uneori
menționate drept certificate de încercare sau rapoarte de etalonare.
NOTA 2 - Rapoartele pot fi emise în format hârtie sau prin mijloace electronice, cu condiția îndeplinirii cerințelor
prezentului document.
7.8.1.3 Atunci când este convenit cu clientul, rezultatele pot fi raportate într-un mod
simplificat. Orice informații enumerate de la 7.8.2 până la 7.8.7 care nu sunt raportate
clientului, trebuie să fie ușor accesibile.
4. Raportarea rezultatelor – clauza 7.8 din ISO 17025/2018
7.8.2 Cerințe comune pentru rapoarte (încercare, etalonare sau eșantionare)
7.8.2.1 Fiecare raport trebuie să includă cel puțin următoarele informații, cu excepția
cazului în care laboratorul are motive întemeiate pentru a nu face acest lucru,
minimizând astfel orice posibilitate de interpretare greșită sau de utilizare greșită:
a) un titlu (de exemplu, „Raport de încercare", „Certificat de etalonare" sau „Raport de
eșantionare");
b) numele și adresa laboratorului;
c) locul de desfășurare a activităților de laborator, inclusiv atunci când acestea sunt
efectuate în facilitățile unui client, în locații situate în afara facilităților permanente ale
laboratorului sau în facilități temporare sau mobile asociate acestuia;
d) identificarea unică a faptului că toate componentele raportului sunt recunoscute ca părți
ale unui raport complet și o identificare clară a sfârșitului raportului;
e) numele și datele de contact ale clientului;
5. Raportarea rezultatelor – clauza 7.8 din ISO 17025/2018
7.8.2 Cerințe comune pentru rapoarte (încercare, etalonare sau eșantionare)
f) identificarea metodei utilizate;
g) o descriere, identificarea neambiguă și, dacă este necesar, starea obiectului;
h) data primirii obiectului (obiectelor) de încercat sau de etalonat și data eșantionării, atunci
când aceasta este critică pentru validitatea și aplicarea rezultatelor;
i) data (datele) de desfășurare a activităților de laborator;
j) data emiterii raportului;
k) o referire la planul de eșantionare și la metoda de eșantionare utilizate de laborator sau
de alte organisme, atunci când acestea sunt relevante pentru validitatea sau aplicarea
rezultatelor;
l) o declarație referitoare la faptul că rezultatele se referă numai la obiectele încercate,
etalonate sau eșantionate;
6. Raportarea rezultatelor – clauza 7.8 din ISO 17025/2018
7.8.2 Cerințe comune pentru rapoarte (încercare, etalonare sau eșantionare)
m) rezultatele, cu unități de măsură, atunci când este adecvat;
n) completări, abateri sau excluderi de la metodă;
o) identificarea persoanei (persoanelor) care autorizează raportul;
p) identificarea clară atunci când rezultatele provin de la furnizori externi.
NOTĂ - Includerea unei declarații conform căreia raportul nu trebuie reprodus decât integral, fără
aprobarea laboratorului, poate da asigurarea că părți ale unui raport nu sunt scoase din context.
7. Raportarea rezultatelor – clauza 7.8 din ISO 17025/2018
7.8.2.2 Laboratorul trebuie să fie responsabil pentru toate informațiile
furnizate în raport, cu excepția cazului în care informațiile sunt
furnizate de client. Datele furnizate de client trebuie să fie clar
identificate. În plus, atunci când informația este furnizată de client și
poate afecta validitatea o rezultatelor, acest lucru trebuie declarat în
conținutul raportului. Atunci când laboratorul nu a fost o
responsabil pentru etapa de eșantionare (de exemplu, eșantionul
a fost furnizat de către client), trebuie declarat în raport că
rezultatele se aplică eșantionului primit.
8. Raportarea rezultatelor – clauza 7.8 din ISO 17025/2018
7.8.3 Cerințe specifice pentru rapoartele de încercare
7.8.3.1 În plus față de cerințele specificate la 7.8.2, rapoartele de încercare trebuie să includă,
atunci când este necesar pentru interpretarea rezultatelor încercărilor, următoarele:
a) informații privind condițiile de încercare specifice, cum ar fi condițiile de mediu;
b) atunci când este relevant, o declarație de conformitate cu cerințele sau specificațiile (a
se vedea 7.8.6);
c) atunci când este aplicabil, incertitudinea de măsurare prezentată în aceeași unitate de
măsură ca a măsurandului sau într-un termen relativ la măsurand (de exemplu, procente) atunci
când: este relevant pentru validitatea sau aplicarea rezultatelor încercărilor, instrucțiunea unui
client impune acest lucru, sau incertitudinea de măsurare afectează conformitatea cu limita
unei specificații;
d) atunci când este adecvat, opinii și interpretări (a se vedea 7.8.7);
e) informații suplimentare care pot fi cerute de metode specifice, de către autorități, clienți sau
grupuri de clienți.
9. Raportarea rezultatelor – clauza 7.8 din ISO 17025/2018
7.8.3 Cerințe specifice pentru rapoartele de încercare
7.8.3.2 În situația în care laboratorul este responsabil pentru activitatea de
eșantionare, raportul de încercare trebuie să îndeplinească cerințele enumerate
la 7.8.5 atunci când este necesar pentru interpretarea rezultatelor.
10. Raportarea rezultatelor – clauza 7.8 din ISO 17025/2018
7.8.5 Raportarea eșantionării - cerințe specific
Atunci când laboratorul este responsabil pentru activitatea de eșantionare, în plus față de cerințele
enumerate la 7.8.2, rapoartele trebuie să includă următoarele informații, în cazul în care acestea sunt necesare
pentru interpretarea rezultatelor:
a) data eșantionării,
b) identificarea unică a obiectului sau a materialului eșantionat (inclusiv numele producătorului, denumirea
modelului sau a tipului și numărul de serie, atunci când este adecvat),
c) locația eșantionării, inclusiv orice diagrame, schițe sau fotografii,
d) o referință la planul și metoda de eșantionare,
e) detalii ale oricăror condiții de mediu din timpul eșantionării, care influențează interpretarea rezultatelor,
f) informațiile cerute pentru a evalua incertitudinea de măsurare pentru încercare sau etalonare ulterioară.
11. Raportarea rezultatelor – clauza 7.8 din ISO 17025/2018
7.8.6 Raportarea declarațiilor de conformitate
7.8.6.1 Atunci când furnizează o declarație de conformitate cu o specificație
sau un standard, laboratorul trebuie să documenteze regula de decizie utilizată,
luând în considerare nivelul de risc (cum ar fi fals acceptat sau fals respins și
ipotezele statistice) asociat cu regula de decizie utilizată, și trebuie să aplice regula
de decizie.
NOTĂ - Atunci când regula de decizie este stabilită de client, reglementări sau documente normative,
nu este necesară ulterior luarea în considerare a nivelului de risc.
12. Raportarea rezultatelor – clauza 7.8 din ISO 17025/2018
7.8.6 Raportarea declarațiilor de conformitate
7.8.6.2 Laboratorul trebuie să raporteze referitor la declaratia de conformitate astfel
încât declarația să identifice clar:
a) căror rezultate li se aplică declarația de conformitate;
b) ce specificații, standarde sau părți ale acestora sunt îndeplinite sau nu sunt îndeplinite;
c) regula de decizie utilizată (cu excepția cazului în care este inerentă specificației sau
standardului cerut).
NOTĂ - Pentru informații suplimentare a se vedea Ghidul ISO/IEC 98-4.
13. Raportarea rezultatelor – clauza 7.8 din ISO 17025/2018
7.8.7 Raportarea opiniilor și interpretărilor
7.8.7.1 Atunci când sunt exprimate opinii și interpretări, laboratorul trebuie să se
asigure că numai personalul autorizat pentru exprimarea opiniilor și interpretărilor
eliberează respectiva declarație.
Laboratorul trebuie să documenteze baza pe care au fost făcute opiniile și interpretările,
NOTĂ - Este important să se facă distincție între opinii și interpretări și declarațiile inspecțiilor și cerificărilor de
produs, așa cum sunt prevăzute în ISO/IEC 17020 și ISO/IEC 17065, precum și declarațiile de conformitate așa
cum sunt menționate la 7.8.6.
7.8.7.2 Opiniile și interpretările exprimate în rapoarte trebuie să se bazeze pe rezultatele
obținute la încercarea sau etalonarea obiectului și acest lucru trebuie identificat clar.
7.8.7.3 Atunci când opiniile și interpretările sunt comunicate direct clientului prin dialog cu
acesta, trebuie păstrată o înregistrare a acestui dialog.
14. Raportarea rezultatelor – clauza 7.8 din ISO 17025/2018
7.8.8 Amendamente la rapoarte
7.8.8.1 Atunci când un raport emis este necesar să fie modificat, amendat sau emis din
nou, orice modificare a informațiilor trebuie identificată clar și, atunci când este
adecvat, trebuie introdus în raport motivul modificării.
7.8.8.2 Amendamentele la un raport după eliberarea acestuia trebuie făcute numai sub
forma unui document ulterior sau a unui transfer de date, care include declarația:
„Amendament la Raportul, număr de serie (sau oricum este acesta identificat altfel)" sau
cu o exprimare echivalentă.
Astfel de amendamente trebuie să îndeplinească toate cerințele acestui document.
7.8.8.3 Atunci când este necesar să se emită un raport complet nou, acesta trebuie să aibă
o identificare unică și trebuie să conțină o referire la raportul original pe care îl
înlocuiește.
18. Cum raspundem la aceste cerinte?
Cerinte:
7.8.1.1 – Rezultatele trebuie analizate si autorizate inainte de eliberare
7.8.7.1 Atunci când sunt exprimate opinii și interpretări, laboratorul trebuie să se asigure că
numai personalul autorizat pentru exprimarea opiniilor și interpretărilor eliberează respectiva
declarație.
Ce se asteapta?
Cum realizam?
Laboratorul are personal calificat pentru:
- autorizarea rezultatelor
- exprimarea opiniilor și interpretarilor
Are dovezi pentru revizuirea rezultatelor
Proceduri
Definiți procesul și responsabilitățile pentru emiterea rapoartelor
Verificarea dublă a rezultatelor
19. Cum raspundem la aceste cerinte?
Cerinte:
7.8.2 Cerințe comune pentru rapoarte (încercare, etalonare sau eșantionare)
7.8.3 Cerințe specifice pentru rapoartele de încercare
Ce se asteapta? Raportarea îndeplinirii tuturor acestor cerințe!
Cum procedam? Pregatim un șablon pentru raportul de testare și verificam
dacă sunt îndeplinite toate cerințele
20. Cum raspundem la aceste cerinte?
Cerinte:
7.8.2.2 Laboratorul trebuie să fie responsabil pentru toate informațiile furnizate în raport, cu excepția
cazului în care informațiile sunt furnizate de client. Datele furnizate de client trebuie să fie clar
identificate. În plus, atunci când informația este furnizată de client și poate afecta validitatea o
rezultatelor, acest lucru trebuie declarat în conținutul raportului. Atunci când laboratorul nu a fost o
responsabil pentru etapa de eșantionare (de exemplu, eșantionul a fost furnizat de către client),
trebuie declarat în raport că rezultatele se aplică eșantionului primit.
7.8.2.1 Fiecare raport trebuie să includă cel puțin următoarele informații, cu excepția cazului în care
laboratorul are motive întemeiate pentru a nu face acest lucru, minimizând astfel orice posibilitate de
interpretare greșită sau de utilizare greșită:
p) identificarea clară atunci când rezultatele provin de la furnizori externi.
7.8.8.1 Atunci când un raport emis este necesar să fie modificat, amendat sau emis din nou, orice
modificare a informațiilor trebuie identificată clar și, atunci când este adecvat, trebuie introdus în
raport motivul modificării.
21. Cum raspundem la aceste cerinte?
Ce se asteapta?
Cum procedam?
Identificarea datelor furnizate de client (adică numărul
lotului, protocolul) sau furnizorii externi
Identificarea modificării pentru versiunea modificată
sau raportul reeditat
Dacă se utilizează un LIMS pentru emiterea rapoartelor,
va fi necesară configurarea
Dacă nu, introduceți verificarea acestor puncte atunci
când examinați și autorizați raportul
22. Cum raspundem la aceste cerinte?
Cerinte:
7.8.6 Raportarea declarațiilor de conformitate
Ce se asteapta? Definirea regulilor de decizie la declaratia de conformitate,
cu o abordare bazată pe risc
Cum procedam? Revizuirea procedurilor privind raportarea rezultatelor si
includerea acestui punct.