2. Mission Statement
To be the premier regional value-added
marketing and distribution company for
industrial equipment and automotive/ industrial
consumables, as well as a leading automotive
battery manufacturer, profitably delivering to
the customers what they need, when they need
it.
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3. Corporate Values
We must be of value to everyone.
We must try our best and excel in everything we do.
We will always look to do things better.
We will be responsible, fair and true in everything we do.
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4. Hup Soon Global Corporation Ltd
Overview
• Investment holding company based in Singapore
• Founded in 2005 to acquire the Group’s underlying businesses
which operate primarily in Malaysia and Thailand
• The Group has 3 business legs:
– Manufacturing
– Distribution of automotive parts for the aftermarket and
industrial supplies
– Distribution of industrial equipment
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5. Hup Soon Global Corporation Ltd
Overview
• In FY2011, Group reported Revenues of US$ 218M and Operating Profits
of US$ 9M.
• For FY2010, Revenues were US$ 189M and US$ 9M in Operating Profits.
Revenue Breakdown
by Country by Business Division
Malaysia (50%) Auto/Ind. Supplies (69%)
Manufacturing (9%)
Thailand (50%) Equipment (22%)
Management (3%)
Finance Admin (12%)
• Total staff strength of over 1,800 Production (34%)
Sales (22%)
Aftersales (23%)
Others (6%)
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6. Our Businesses
What We Do
Material Automotive/
Tractors Transmission Handling Industrial Supplies
Assembly/
Manufacturing
Marketing
Distribution
After-sales Support
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7. Our Businesses
Operational Entities
Hup Soon Global Corporation Limited
Thailand Malaysia Singapore
Anglo-Thai Co Ltd
United Motor Works (Siam) Public Nichiyu Asia Pte Ltd*+
Company Ltd*
Borneo Technical (Thailand) Ltd Borneo Technical Co. (M) Sdn Bhd
Factory Products Centre (Thailand) Kwikpart Sdn Bhd
Ltd
Yokohama Industries Bhd
*Associate companies
+The Company also operates in Malaysia, Thailand, India, Vietnam, Australia, the Philippines and Indonesia.
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8. Our Businesses
Manufacturing
• Established in 1967.
• One of the largest lead-acid battery
manufacturers in Malaysia:
– Lead reclamation (1,000 tons/ month)
– Automotive batteries (2mn pieces p.a.)
– Motorcycle batteries (2mn pieces p.a.)
• Builds for OEM and After Markets.
• House brand
is the leading aftermarket brand in
Malaysia.
• Listed on Bursa Malaysia
(Ticker: YOKO)
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9. Our Businesses
Automotive/ Industrial Supplies
• Established in 1961.
• One of the most penetrative distribution
networks in Thailand and Malaysia.
– 30 sales offices and branches.
– Almost 40% of staff in front line sales.
– Sells across entire distribution channel right
down to end-user.
• Blue-chip principals including 3M, Monroe,
Proton, Casumina, Nicholson, Rocket, Gates,
JFC, Crompton and many others.
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11. Our Businesses
Equipment
• Established in 1947.
• Distributes agriculture and material
handing equipment in Thailand:
– Massey Ferguson and Kioti for
agriculture equipment.
– Mitsubishi material handling equipment.
• Also distributes various brand of
garage equipment.
• After-sales support for Allison brand
of transmission.
• 30% stake in Nichiyu Asia.
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12. Management Structure
BOARD OF DIRECTORS
EXECUTIVE CHAIRMAN
BUSINESS
DEVELOPMENT SUPPORT
OPERATIONS
COMPLIANCE FINANCE HUMAN EQUIPMENT AUTO/ INDUSTRIAL MANUFACTURING
RESOURCES SUPPLIES
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13. Management Team
Board Members
Executive Directors Non-Executive Directors
Mr. Timothy Chia, Chairman Prof. Tan Chin Tiong, Independent Director
Mr. Timothy Yong, Executive Director Mr. Yap Chee Keong, Independent Director
Mr. Zulkifli Baharudin, Independent Director
Mr. Philip Eng, Non-Independent Director
Senior Management
Mr. Goh Swee Heng - Controlling Director: Automotive/Industrial Supplies and
Country Manager for Hup Soon Global Group, Malaysia
Mr. Atsushi Tomita - Managing Director: Equipment
Mr. Manit Lertsakornsiri - Country Director: Thailand Automotive/Industrial Supplies and
Country Manager for Hup Soon Global Group, Thailand
Dr. Patrick Yong - Chief Executive Officer of Yokohama Industries Bhd.
Corporate
Ms. Jennie Hong - Chief Financial Officer
Ms. Sophia Lim - Company Secretary and Administrator
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14. Value Proposition
Domain network
- Comprehensive Network – in both coverage and penetration
- We own most of our distribution network
- Connects buyers and sellers
Distribution knowledge
- Experience at both corporate and operating levels
- The operating subsidiaries have been in the business for many years
Market leader in certain segments
- Largest producer and distributor of automotive batteries in Malaysia
- Major distributor for 3M industrial products in Thailand
Sourcing capabilities
- Represents over 100 brands from all over the world as well as well-known
proprietary brands
Reputation
- The market knows our name
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