2. We’re making changes
The 3 year plan we were working to isn’t
delivering the product that our customers (both
trade & consumer) want.
So...
The members of the executive, working with the
elected NBS Board Members will make the
necessary changes to ensure the Tullett Prebon
London Boat Show will thrive.
3. In taking direction the team
has spoken to:
• Visitors - at Show/forums
• Exhibitors - at Show/post Show research
• Boating press - invited to Marine House to talk
5. Product Mix
There isn’t enough boats:
sailboats, affordable boats, small power, multihulls, day
boats and dinghies, narrow boats, canoes/kayaks,
inflatable's/RIBs, rowing boats
In addition, the Show is lacking in other areas:
Training courses, sailmakers and rigging, finance,
chandleries, small/independent retailers, wetsuits
6. Complementary Shows
• The London Bike, Outdoors & Active Travel Show was
rated 4th highest attraction
o Rated higher this year than in 2011 (3.82)
o 40% of our visitors rate the opportunity to visit it as very/
quite important
• Luxury Lifestyle & Supercar Showcase = good concept
o Visitors rated it highly at 3.78
o High end power boat companies welcomed this product
7. Atmosphere
Feedback:
• Boulevard ‘steals’ atmosphere
• Show dressing missing
• Noticeable difference between atmosphere in Boat Show
& Bike Show
• Front end of week too quiet
• South Hall was still quiet – but does this suit the product
sectors?
• Car parking is still an issue – hours, v price
8. Layout
Feedback:
• Product sectioning worked (for most)
• Product sector colour coding works
• Supply chain companies – want to be with the boat
manufacturers
• 40% of visitors still access the venue via the west
entrance and therefore don’t see the wow
• Marina access still difficult
9. Time of year
• Exhibitors - would like it to Which dates in January?
move back a week,
perhaps to the end of the
month
• Visitors – are, in the main,
happy with time of year
• Day trippers - want the
Show in the summer
11. Who are our visitors?
• Mostly men: 72% male, 28% female
• Average age of 44
• Successful in life: 71% AB (av household income circa
100K)
• 60% of visitors own a boat
• 73% are likely to return next year
However……..
• 43% of visitors are unlikely to recommend the Show to
others
12. Why visitors won’t recommend
• “Not enough sailing yachts”
• “No longer a boat show”
• “Not enough atmosphere and very limited sailing
stands”
• “Not enough sailing exhibitors and on water exhibits”
• “Not enough boats”
• “Not enough yachts”
13. 2013 Tullett Prebon London Boat Show
HOW ARE WE GOING TO ADDRESS
THE ISSUES?
15. The changes...
• Greater emphasis on boats - particularly sail boats
• Attractively priced packages - exhibitors can benefit
from up to 50% off, NBS is easing the cost of exhibiting
• 9 days – reduce your costs, start on a busy Saturday,
bigger crowds for product launches
• South Hall location – whole show on waterside, reduce
impact of boulevard, direct access
16. More changes...
• Variable opening hours - close at 18.00 weekday and
19.00 at the weekends (late night Thursday still at 21.00)
• Discounted early week tickets – will encourage more
to attend on Mon-Wed
• One price all day parking for visitors – means you will
see more of them longer, no more leaving early
18. Sail Boats
Over 35% of visitors own a sail boat
• 50% off the headline price for standard floor space
or
• Just £95per sqm on a Sail Boat Boardwalk including
electricity, lifting and interlock
22. Small Boats & Starter Boats
With more visitors on a budget these are great opportunities
• Small Boats only £416 per slot plus free carpeting
• Starter Boats only £520 per slot - turn up and do business
23. Retailers
34% of visitors want to pick up new kit
• Shell scheme now with a 20% discount
• NBS can offer one price all day parking, plus
• Early weekday discount ticket - just £10.00
• Co location of Outdoor, Bike & Travel Show will
continue to support this sector
27. OUTDOOR SHOW
WEST IN THE NORTH EAST
ENTRANCE HALL ENTRANCE
To include: To include: To include:
sail, sail boardwalk, power, OEMs, Luxury Lifestyle
dinghies, small boats, starter boats, & Supercar
holidays & charter, retail, power boardwalk Showcase
equipment, watersports
28.
29. Companies applied to date
Aura Yachting; Fairline; Flexisail; Intramore; Key
Yachting with their sail and power brands J
Boats, Grand Soleil and MJM Yachts; Mersea
Trailers (Macgregor Yachts); Northshore;
Princess Yachts; Renapur; IPC; TCS Chandlery;
Roche Marine (Sea Bob); Sailing Holidays; A
Glaze Marine; Sunseeker; and Topper
30. How will you benefit?
The 2013 Show is being designed to help you
achieve your objectives:
• Offers you a fantastic sales platform
• Offers you a Show that offers you valuable
networking
• Helps raise brand awareness for you
• Delivers improved ROI for your business
31. Boats, boats, boats
• Improved Boat Search tool
• NBS needs to know what boats you are planning to
bring as early as possible
• Please let us know if you are planning a launch
• If you have new kit, please let us know
• Let us have your press releases
• Do you have a product film we can use?
