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Mobile Web 2.0 Technologies

                             SeungYun Lee
                  syl@etri.re.kr, syl@w3.org
                  ETRI, W3C Korea Office
Age of Web Evolution
             quickening period !                   Spreading Period!                  Revolution Period!
                                                                                                      Ubiquitous Web!
                 Before W3c!                                 Wireless Internet !
                                                                                                       Semantic Web!
                                                                                                         Mobile Web!
                                                                                                  MWI!
                                                                             2006!                UWS!
                                                                        2005!
                                                     SOAP!
                                                     WSDL!       2004!
                                                     UDDI! 2002!
                                                                    FireFox!
                              HTTP 1.0! WAP 1.0!     2000!       RDF/OWL!
                  MOSAIC!    (RFC1945)!          1999!     WAP 2.0!
                                         1998! HTTP 1.1!
             1989! 1993!1994! 1996!1997!                           XML!      (RFC2616)!
                                                            IE4!
             WWW                         W3C!




Mobile Web 2.0 Technologies, Feb. 18, ICACT 2008                         2
Why Mobile Web 2.0 ?
               • ✴ Technology Innovation
                 What has been changed,

                            ✓ Wireless Communication, Mobile Device, Contents
                      ✴ Service Paradigm Shift
                            ✓ Open Service, Convergence, User-centric, New Biz Model
                      ✴ Huge User Requirement
                            ✓ Desktop to Mobile, etc.




Mobile Web 2.0 Technologies, Feb. 18, ICACT 2008    3
Confluence of two Megatrends




                                                       Source: Dave Wood, Symbian Smartphone Show 2006


Mobile Web 2.0 Technologies, Feb. 18, ICACT 2008   4
7 Principals of Mobile Web 2.0
                                                      - By Ajit Jaokar and Tony Fish -

                                                                         Mobile
                                                                        Contents



                                                   Location                                I am a tag




                                                                       Mobile
                                                                       Web 2.0                  Multilingual
                                             Mobile
                                                                                                 Mobile
                                             Search                                              Access




                                                                                    Digital
                                                              AJAX/
                                                                                   Converg-e
                                                              Widget
                                                                                     nce

Mobile Web 2.0 Technologies, Feb. 18, ICACT 2008                           5
Mobile meets the Web 2.0
     • Now, Mobile environment is on revolution age with Web2.0.
            ✓ Convergence Service, Open Garden service




                                                   WEB2.0




Mobile Web 2.0 Technologies, Feb. 18, ICACT 2008            6
Basic Technology for Mobile Web
               •        Style Sheet (CSS), XHTML, URL
               •        REST, XML WS APIs (SOAP)
               •        Syndication & Aggregation (RSS/ATOM)
               •        Web Publishing (Blogging, etc.)
               •        Rich Internet Application (AJAX)
               •        Open API/Mash-Up
               •        Web Services



Mobile Web 2.0 Technologies, Feb. 18, ICACT 2008   7
Service Technology in Mobile
                       toward Mobile Web 2.0
               •        Full Web Browsing Service
               •        Mobile Widget Service
               •        Mobile UGC/UCC Service
               •        Mobile OpenAPI/Mash-up Service
               •        Mobile Lifelog Service

                                  Innovative Mobile Service Technologies
                                    Toward Converged Mobile Service

Mobile Web 2.0 Technologies, Feb. 18, ICACT 2008   8
History of Mobile Browsing




Mobile Web 2.0 Technologies, Feb. 18, ICACT 2008   9
Mobile Browsing Technology
               •        WAP (Wireless Application Protocol)
                      ✓ By WAP Forum, 1997 (OMA since 2002)
                      ✓ WAP 1.0 : WML(Wireless Markup Language)
                            •       Not support existing HTML contents
                      ✓ WAP 2.0 : XHTML MP (Mobile Profile), CSS, JavaScript
                            •       Toward the Full Web Browsing (or Full Browsing)

               •        Mobile Web Best Practice (MobileOK)
                      ✓ By W3C, since 2005
                      ✓ Now under developing
                      ✓ Toward the One WEB !!!
Mobile Web 2.0 Technologies, Feb. 18, ICACT 2008            10
Full Web Browsing Service




Mobile Web 2.0 Technologies, Feb. 18, ICACT 2008   11
Better Browsing, Better Mobilizing




Mobile Web 2.0 Technologies, Feb. 18, ICACT 2008   12
Mobile AJAX




Mobile Web 2.0 Technologies, Feb. 18, ICACT 2008        13
WidSet, Widgets For Mobiles




Mobile Web 2.0 Technologies, Feb. 18, ICACT 2008   14
Mobile Mashup Service
                             Satellite
                            (GPS Info.)
                                                                                      Other Open API

                                                                  Google Map API


                                                   Web/WAP
                                                    Server

         LBS, Camera API




          XML & WS API
            WIPI Device
            With XML/WS                                                                            End User
                                                                  Yahoo Weather API




           Mobile Lifelog service
Mobile Web 2.0 Technologies, Feb. 18, ICACT 2008             15
Possible Solutions
               Mobile Browsing Technology
               • Browser-based Adaptation
                      ✴ client side, big overhead on device

               • Proxy-based Adaptation
                      ✴ rely on intermediate server (not seamless access)

               • Metadata-based Adaptation
                      ✴ server side, light weight service (mobileOK)

Mobile Web 2.0 Technologies, Feb. 18, ICACT 2008           16
Example. Metadata-based Adaptation

                Web Contents Server


                                                       MobileOK-based Contents

                                                        Adaptation (metadata)




                                                                   Web
                                                               Presentation
                    Browser                        Browser                              Browser
                                                                Browser       Browser




Mobile Web 2.0 Technologies, Feb. 18, ICACT 2008                  17
Standards for Mobile Web
                                             Mobile Web in W3C




Mobile Web 2.0 Technologies, Feb. 18, ICACT 2008              18
Mobile Web Standards in W3C
Korean MobileOK Trial Test (Dec. 2007)
Mobile Web 2.0
                 Mobile Web 2.0 is different from Web 2.0 !
                 Mobility & Immediacy is Keywords !




Mobile Web 2.0 Technologies, Feb. 18, ICACT 2008         21
Conclusion Remarks

            • A Web in Mobile could be a new killer application
            • A standards is really required to support for better
                    mobile web environment
            • Mobile Web 2.0 could give us new business value
                    and challenging


                                 Everything@Mobile.Openness
Mobile Web 2.0 Technologies, Feb. 18, ICACT 2008   22
Thank you
          SeungYun Lee, Ph.D.
   Team Leader of ETRI, syl@etri.re.kr,
Manager of W3C Korea Office, syl@w3.org

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Mobile Web20 Technology

  • 1. Mobile Web 2.0 Technologies SeungYun Lee syl@etri.re.kr, syl@w3.org ETRI, W3C Korea Office
  • 2. Age of Web Evolution quickening period ! Spreading Period! Revolution Period! Ubiquitous Web! Before W3c! Wireless Internet ! Semantic Web! Mobile Web! MWI! 2006! UWS! 2005! SOAP! WSDL! 2004! UDDI! 2002! FireFox! HTTP 1.0! WAP 1.0! 2000! RDF/OWL! MOSAIC! (RFC1945)! 1999! WAP 2.0! 1998! HTTP 1.1! 1989! 1993!1994! 1996!1997! XML! (RFC2616)! IE4! WWW W3C! Mobile Web 2.0 Technologies, Feb. 18, ICACT 2008 2
  • 3. Why Mobile Web 2.0 ? • ✴ Technology Innovation What has been changed, ✓ Wireless Communication, Mobile Device, Contents ✴ Service Paradigm Shift ✓ Open Service, Convergence, User-centric, New Biz Model ✴ Huge User Requirement ✓ Desktop to Mobile, etc. Mobile Web 2.0 Technologies, Feb. 18, ICACT 2008 3
  • 4. Confluence of two Megatrends Source: Dave Wood, Symbian Smartphone Show 2006 Mobile Web 2.0 Technologies, Feb. 18, ICACT 2008 4
  • 5. 7 Principals of Mobile Web 2.0 - By Ajit Jaokar and Tony Fish - Mobile Contents Location I am a tag Mobile Web 2.0 Multilingual Mobile Mobile Search Access Digital AJAX/ Converg-e Widget nce Mobile Web 2.0 Technologies, Feb. 18, ICACT 2008 5
  • 6. Mobile meets the Web 2.0 • Now, Mobile environment is on revolution age with Web2.0. ✓ Convergence Service, Open Garden service WEB2.0 Mobile Web 2.0 Technologies, Feb. 18, ICACT 2008 6
  • 7. Basic Technology for Mobile Web • Style Sheet (CSS), XHTML, URL • REST, XML WS APIs (SOAP) • Syndication & Aggregation (RSS/ATOM) • Web Publishing (Blogging, etc.) • Rich Internet Application (AJAX) • Open API/Mash-Up • Web Services Mobile Web 2.0 Technologies, Feb. 18, ICACT 2008 7
  • 8. Service Technology in Mobile toward Mobile Web 2.0 • Full Web Browsing Service • Mobile Widget Service • Mobile UGC/UCC Service • Mobile OpenAPI/Mash-up Service • Mobile Lifelog Service Innovative Mobile Service Technologies Toward Converged Mobile Service Mobile Web 2.0 Technologies, Feb. 18, ICACT 2008 8
  • 9. History of Mobile Browsing Mobile Web 2.0 Technologies, Feb. 18, ICACT 2008 9
  • 10. Mobile Browsing Technology • WAP (Wireless Application Protocol) ✓ By WAP Forum, 1997 (OMA since 2002) ✓ WAP 1.0 : WML(Wireless Markup Language) • Not support existing HTML contents ✓ WAP 2.0 : XHTML MP (Mobile Profile), CSS, JavaScript • Toward the Full Web Browsing (or Full Browsing) • Mobile Web Best Practice (MobileOK) ✓ By W3C, since 2005 ✓ Now under developing ✓ Toward the One WEB !!! Mobile Web 2.0 Technologies, Feb. 18, ICACT 2008 10
  • 11. Full Web Browsing Service Mobile Web 2.0 Technologies, Feb. 18, ICACT 2008 11
  • 12. Better Browsing, Better Mobilizing Mobile Web 2.0 Technologies, Feb. 18, ICACT 2008 12
  • 13. Mobile AJAX Mobile Web 2.0 Technologies, Feb. 18, ICACT 2008 13
  • 14. WidSet, Widgets For Mobiles Mobile Web 2.0 Technologies, Feb. 18, ICACT 2008 14
  • 15. Mobile Mashup Service Satellite (GPS Info.) Other Open API Google Map API Web/WAP Server LBS, Camera API XML & WS API WIPI Device With XML/WS End User Yahoo Weather API Mobile Lifelog service Mobile Web 2.0 Technologies, Feb. 18, ICACT 2008 15
  • 16. Possible Solutions Mobile Browsing Technology • Browser-based Adaptation ✴ client side, big overhead on device • Proxy-based Adaptation ✴ rely on intermediate server (not seamless access) • Metadata-based Adaptation ✴ server side, light weight service (mobileOK) Mobile Web 2.0 Technologies, Feb. 18, ICACT 2008 16
  • 17. Example. Metadata-based Adaptation Web Contents Server MobileOK-based Contents Adaptation (metadata) Web Presentation Browser Browser Browser Browser Browser Mobile Web 2.0 Technologies, Feb. 18, ICACT 2008 17
  • 18. Standards for Mobile Web Mobile Web in W3C Mobile Web 2.0 Technologies, Feb. 18, ICACT 2008 18
  • 20. Korean MobileOK Trial Test (Dec. 2007)
  • 21. Mobile Web 2.0 Mobile Web 2.0 is different from Web 2.0 ! Mobility & Immediacy is Keywords ! Mobile Web 2.0 Technologies, Feb. 18, ICACT 2008 21
  • 22. Conclusion Remarks • A Web in Mobile could be a new killer application • A standards is really required to support for better mobile web environment • Mobile Web 2.0 could give us new business value and challenging Everything@Mobile.Openness Mobile Web 2.0 Technologies, Feb. 18, ICACT 2008 22
  • 23. Thank you SeungYun Lee, Ph.D. Team Leader of ETRI, syl@etri.re.kr, Manager of W3C Korea Office, syl@w3.org