An effective presence on social media requires a multitude of different elements. A key element to a successful social media campaign that often gets overlooked is personality.

1. Add Personality to Your
Social Media Account
An effective presence on social media requires a multitude of different elements. A key element to a successful
social media campaign that often gets overlooked is personality. If done right this can greatly enhance your
retention and customer loyalty, but if it's done wrong it can alienate your customer base. We've put together 6
concepts that are frequently used by influencers on Twitter in order help you boost your brand's appeal.
ADD PERSONALITY TO YOUR
SOCIAL MEDIA ACCOUNT
An effective presence on social media requires a multitude of different elements. A key element to a successful
social media campaign that often gets overlooked is personality. If done right this can greatly enhance your
retention and customer loyalty, but if it's done wrong it can alienate your customer base. We've put together 6
concepts that are frequently used by influencers on Twitter in order help you boost your brand's appeal.

2. Concept 1: Be Intimate
People with large followings tend to communicate in a way that makes you feel as if they were only talking to
you. It's the difference between reading a billboard and receiving a personal letter. While a one-on-one
approach may be easier for an individual to achieve, it doesn't mean that companies can't approach the same
kind of impact on social media. The key for companies is to remember to showcase the human side of their
business.

3. Concept 2: Exclusivity
Everyone likes to have exclusive access. Giving your social media followers the opportunity to know that they
saw something first or that it was for their eyes only, is a great way to reward your fans. One key to achieving
this aspect is to make sure that the content has specific "exclusive" parameters. This can be achieved by
limiting the content to only one platform, or by rewarding people who reply or comment by sending them a
special link.
Everyone likes to have exclusive access. Giving your social media followers the opportunity to know that they
saw something first or that it was for their eyes only, is a great way to reward your fans. One key to achieving this
aspect is to make sure that the content has specific "exclusive" parameters. This can be achieved by limiting the
content to only one platform, or by rewarding people who reply or comment by sending them a special link.
Concept 2: Exclusivity

4. Concept 3: Limited
Sharing content that has restrictions is a great way to boost engagement. Whether the content is intended to
stay on social media or if you are using a social media platform to gain attention for your limited content,
creating lack always drives engagement. This can be achieved by setting a specific deadline or limiting the
number of people that will receive access.
Concept 3: Limited
Sharing content that has restrictions is a great way to boost engagement. Whether the content is intended to stay
on social media or if you are using a social media platform to gain attention for your limited content, creating lack
always drives engagement. This can be achieved by setting a specific deadline or limiting the number of people
that will receive access.

5. Concept 4: Be Effortless
Whether it is based on current events, company actions, or just social perspective, some influencers seem to
always have the best things to say that represent common thought perfectly. This is a little easier for individuals
because they are not always at risk of alienating their followers. For brands, this is a little harder to achieve
because it is likely that they have customers on both sides of the aisle. With that in mind, be sure to choose
carefully what you post about using this tactic. This effortless human touch is achieved by being playfully
opinionated, throwing a jab at your competition, or by capturing the emotion of a moment in social commentary.

6. Concept 5: Context
Twitter has become the go-to social media platform for breaking news. Influencers are quick to respond to
events and are well versed at framing a comparative context around the breaking event that provides their
followers with something valuable to take away. For companies, this changes slightly. Individuals are free to
cater to their follower's perspective biases, but for a brand, the facts must be foundational. Share well-informed,
educational pieces that fit the context of right now and the larger picture simultaneously.

7. Concept 6: Humor
You will catch more flies with honey than oil, and you will catch more followers with humor. Social media
influencers that capitalize on humor gain big followings because they are good at it. As a company, you might
not have the talent onboard to be able to come up with original humorous content, but that's okay, you can
always curate. By curating content you have a chance to gain extra followers from the social media account that
originated the content, and you have a better chance of sharing content that your followers will actually enjoy.

8. Be Personal
Don't be afraid to experiment with the tactics mentioned in this article in order to find out what works best for
your brand. Social media has changed the game, and for those willing to learn and adapt it means there is a
great opportunity. More than ever before people want to feel a connection with the brands the purchase from.
By focusing on cultivating a human element in your social media accounts you will capture more followers and
build stronger connections with them.
Don't be afraid to experiment with the tactics mentioned in this article in order to find out what works best for
your brand. Social media has changed the game, and for those willing to learn and adapt it means there is a
great opportunity. More than ever before people want to feel a connection with the brands the purchase from.
By focusing on cultivating a human element in your social media accounts you will capture more followers and
build stronger connections with them.
Be Personal

9. To Your Best Online!
Ingrid Griffin, Internet Marketing Consultant. Blue Dress® Marketing, an Internet Marketing Company
headquartered in Knoxville, TN. Internet Marketing Developed, Implemented and Managed to Full Circle!
Organic Internet Search Engine Guru. Turn Key Internet Optimization Programs Placing You Everywhere and
Anywhere You Need to Be Online®
ingrid@bluedressinc.com
865-951-5887