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1
BY-BANWARI LAL
BRANCH-E.E.
ROLL NO.-EE110006
GROWTH OF A BUSINESS
IDEA
WHY DEVELOP A
BUSINESS IDEA?
“Today’s successful copanies live and die according
to the quality of their ideas”.
- Warren Buffer.
2
FIRST MOVER’S ADVANTAGES
• Has technological leadership.It can also lead to cost
advantage and economise of scale.
• Can obtained and secure scares resoueces before
crowding.
• Can impose switching cost on buyers.
3
FIRST MOVER’S DISADVANTAGES
• The underlying business concept can be revealed.
• Other can try different resources combinations.
• Inertia makes it difficult to abandon the strategy that is no
longer effective.
4
PRESELECTION PROCESS
1. Uncover your
personal traits
2. Knowledge and
Experience
3. Technical
knowledge
4. Domain
knowlwdge
6. Contacts
7. Goals
8. Aspirations
5
SOURCE OF BUSINESS IDEA
• Past work experience
• Hobbies and Interests
• Strength and Abilities
• Friends and Families
6
SOURCE OF BUSINESS IDEA
• Distribution channels
• Travel
• Book and Magazines
• Current trends
• Research organizations
7
PRELIMARY RESEARCH
• Cost structure
• Market structure
• Technology
• HR issues
• Government regulations
8
BUSINESS IDEA EVALUATION
• The Five Questions
• Which is product/service?
• What is business model?
• How big is ur market?
• How can you protect your business?
• what are you getting out of it?
9
OTHER ANALYSIS
• Industry Assessment
• Bargaining power of suppliers
• Bargaining power of customers
• Threats of new entrants
• Threats from substitutes
• Competition within industry
10
SWOT ANALYSIS
• Strength
• Weakness
• Opportunities
• threats
11
12
THANK YOU!

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Management

  • 2. WHY DEVELOP A BUSINESS IDEA? “Today’s successful copanies live and die according to the quality of their ideas”. - Warren Buffer. 2
  • 3. FIRST MOVER’S ADVANTAGES • Has technological leadership.It can also lead to cost advantage and economise of scale. • Can obtained and secure scares resoueces before crowding. • Can impose switching cost on buyers. 3
  • 4. FIRST MOVER’S DISADVANTAGES • The underlying business concept can be revealed. • Other can try different resources combinations. • Inertia makes it difficult to abandon the strategy that is no longer effective. 4
  • 5. PRESELECTION PROCESS 1. Uncover your personal traits 2. Knowledge and Experience 3. Technical knowledge 4. Domain knowlwdge 6. Contacts 7. Goals 8. Aspirations 5
  • 6. SOURCE OF BUSINESS IDEA • Past work experience • Hobbies and Interests • Strength and Abilities • Friends and Families 6
  • 7. SOURCE OF BUSINESS IDEA • Distribution channels • Travel • Book and Magazines • Current trends • Research organizations 7
  • 8. PRELIMARY RESEARCH • Cost structure • Market structure • Technology • HR issues • Government regulations 8
  • 9. BUSINESS IDEA EVALUATION • The Five Questions • Which is product/service? • What is business model? • How big is ur market? • How can you protect your business? • what are you getting out of it? 9
  • 10. OTHER ANALYSIS • Industry Assessment • Bargaining power of suppliers • Bargaining power of customers • Threats of new entrants • Threats from substitutes • Competition within industry 10
  • 11. SWOT ANALYSIS • Strength • Weakness • Opportunities • threats 11

Editor's Notes

  1. Founder and Chief Executive Officer of Innovative Product Technologies, Inc. (IPT, Inc.). which is a product and technology based market commercialization corporation A business plan is the first step you take toward turning your invention into a marketable reality. Potential investors may understand a business proposal much better than they understand the technology of an invention. Investors will look at the profit-and-loss possibilities
  2. Summary-for bankers, first timers, feasibility testing, small businesses. Full-comprehensive plan with a good amount of detail Operational-describes how your business operates, handles challenges, plans growth, very strategic We can also have business cases, but not covered today.
  3. Answers 3 major questions: How will we operate, Who are our customers and how will we reach them, and Will we be profitable doing this. Summarize 3 sections into one paragraph each, create executive summary, add supporting documents. Show how banker reads a business plan.
  4. If you don’t get their attention here, they won’t read further.
  5. A value proposition is a clear statement of the tangible results a customer gets from using your products or services. The more specific your value proposition is, the better. Strong value propositions deliver tangible results like: Increased revenues Faster time to market Decreased costs Improved operational efficiency Increased market share Decreased employee turnover Improved customer retention levels First Sentence: For (target customer) who (statement of the need or opportunity), the (product/service name) is a (product/service category) that (statement of benefit). Second Sentence: Unlike (primary competitive alternative), our product (statement of primary differentiation).
  6. If you have a brand-new, paradigm shifting model, explain it in terms of existing models. Be complete. For your reader, this is where your idea becomes a business.
  7. Make sure that you correctly articulate how your Intellectual Property is protected. Contact the RPC for more information.