2. WHY DEVELOP A
BUSINESS IDEA?
“Today’s successful copanies live and die according
to the quality of their ideas”.
- Warren Buffer.
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3. FIRST MOVER’S ADVANTAGES
• Has technological leadership.It can also lead to cost
advantage and economise of scale.
• Can obtained and secure scares resoueces before
crowding.
• Can impose switching cost on buyers.
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4. FIRST MOVER’S DISADVANTAGES
• The underlying business concept can be revealed.
• Other can try different resources combinations.
• Inertia makes it difficult to abandon the strategy that is no
longer effective.
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5. PRESELECTION PROCESS
1. Uncover your
personal traits
2. Knowledge and
Experience
3. Technical
knowledge
4. Domain
knowlwdge
6. Contacts
7. Goals
8. Aspirations
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6. SOURCE OF BUSINESS IDEA
• Past work experience
• Hobbies and Interests
• Strength and Abilities
• Friends and Families
6
7. SOURCE OF BUSINESS IDEA
• Distribution channels
• Travel
• Book and Magazines
• Current trends
• Research organizations
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8. PRELIMARY RESEARCH
• Cost structure
• Market structure
• Technology
• HR issues
• Government regulations
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9. BUSINESS IDEA EVALUATION
• The Five Questions
• Which is product/service?
• What is business model?
• How big is ur market?
• How can you protect your business?
• what are you getting out of it?
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10. OTHER ANALYSIS
• Industry Assessment
• Bargaining power of suppliers
• Bargaining power of customers
• Threats of new entrants
• Threats from substitutes
• Competition within industry
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Founder and Chief Executive Officer of Innovative Product Technologies, Inc. (IPT, Inc.). which is a product and technology based market commercialization corporation
A business plan is the first step you take toward turning your invention into a marketable reality.
Potential investors may understand a business proposal much better than they understand the technology of an invention. Investors will look at the profit-and-loss possibilities
Summary-for bankers, first timers, feasibility testing, small businesses.
Full-comprehensive plan with a good amount of detail
Operational-describes how your business operates, handles challenges, plans growth, very strategic
We can also have business cases, but not covered today.
Answers 3 major questions: How will we operate, Who are our customers and how will we reach them, and Will we be profitable doing this.
Summarize 3 sections into one paragraph each, create executive summary, add supporting documents.
Show how banker reads a business plan.
If you don’t get their attention here, they won’t read further.
A value proposition is a clear statement of the tangible results a customer gets from using your products or services. The more specific your value proposition is, the better.
Strong value propositions deliver tangible results like:
Increased revenues
Faster time to market
Decreased costs
Improved operational efficiency
Increased market share
Decreased employee turnover
Improved customer retention levels
First Sentence:
For (target customer)
who (statement of the need or opportunity),
the (product/service name) is a (product/service category)
that (statement of benefit).
Second Sentence:
Unlike (primary competitive alternative),
our product (statement of primary differentiation).
If you have a brand-new, paradigm shifting model, explain it in terms of existing models.
Be complete. For your reader, this is where your idea becomes a business.
Make sure that you correctly articulate how your Intellectual Property is protected. Contact the RPC for more information.