When planning a mobile presence for your business your first considerations is likely to be whether you would like to create a mobile application for users to download (app) or a mobile website, or perhaps both. Mobile websites and apps can look very similar at first-glance, and determining which is most suited to your needs will depend upon a number of factors, including target audiences, available budget, intended purpose and required features. 

1. When planning a mobile presence for your business your
first considerations is likely to be whether you would like to
create a mobile application for users to download (app) or a
mobile website, or perhaps both. Mobile websites and apps
can look very similar at first-glance, and determining which
is most suited to your needs will depend upon a number of
factors, including target audiences, available budget,
intended purpose and required features.
There is a link at the end of this deck to the associated
blog and webinar recording.

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