This document outlines the key elements of a business model canvas including mission, value proposition, resources, activities, partners, costs, revenue streams, and cultural values. The business model canvas is a tool used to define all aspects of a business model in order to clearly articulate how the business generates value for customers and makes a profit.

1. Project
Author (s)
Business Model SCOPE
MISSION
BASE
What fills our organization with meaning?
What for?
Which are our
main costs?
( weight, type,
trend, ... )
ALLIANCE ...
COMPARATIVE
ADVANTAGE
www.bizmodelSCOPE.org
Date
VISION
COST
OPERATIONS
AND
MARKET
FLOW
Version
RESOURCE
Which resources
are essential to us?
( tangible and intangible )
CULTURE AND VALUES
How do we want to work and walk along the way?
What do we want our organization to become
in 5 years time?
ACTIVITY
Which activities
are essential to us?
( to set up our offer
and make the
business model
more consistent )
Which principles depict us?
OFFER
CHANNEL
BENEFIT
Which products and/or
services do we offer?
How do we
communicate,
distribute and sell?
Which benefits
do our clients
perceive and
value the most?
( catalogue and
features )
( media, relations,
manage, ... )
With who do we cooperate? Where do they add value?
( dependence degree, type of collaboration, priority, ...)
Which comparative advantages do we create and pursue?
( entry barriers, differentiation elements, one step forward ...)
( needs, problems,
satisfactions,
“jobs to be done”, ...)
CLIENT
REVENUE
Which are our
target segments?
Which are our
revenue sources?
( accurate, bounded,
priorities, markets )
( weight, trend,
margin, type, ... )
... or RIVALRY