1. A Business Directory can be an Effective Marketing Tool
Every company either big or small is promoting their products and services with the help of
different modes of advertising. Few years back yellow page book was very popular for
advertising any product or service. It was offline but today it is on line which is available on
internet.
What is yellow page book?
It is a long and heavy book in which local business information are provided to customer. The
color of each page is yellow that is the reason it is known as yellow page book. In yellow book,
any business men or women can provide information of their products and service so that if any
customer is looking for any service he or she can get it very easily. The customers have to pay
some amount to purchase yellow page book. Today it is also available online so there is no need
to purchase yellow book.
Today there are many business directory websites available on internet. These directory websites
are paid and some are free of cost. The purposes of these websites are meant for small business
men. They cannot afford huge amount of budget in advertising so they can promote their services
on directory websites which is mandatory for them.
Genuine advantages of business directory:
The advantages of directory website are as follows. They are
Any business men either it is small or big, they can submit their information on directory
websites.
You can also upload images and videos on directory websites.
There is no hard and fast rule that you have to submit your business information in 1 or 2
directory websites. You can also submit your business detail in thousand of websites.
The number of traffic increases at your website.
You can easily promote any product or services.
There is no need to set a special office; you can promote your products while sitting in
your house.
By submitting your business detail, you will also get a good quality back link which is
very good as SEO point of view.
There is no need for hoarding, pamphlets, brochures, newspaper ads, banners because
these ads are very expensive and small business man cannot afford or think for it. So the
best mode of advertising is directory submission.
Thus business directory websites plays a vital or important role in our day to day life. Today
these websites are the best friend of business men.

2. Conclusion: - Business directory website is just like a form in which any business company ,
industry or any organization can provide their product information so that if any customer is
searching for service or product, there should be no problem to any customer.