For more than thirty years, Book Industry TRENDS has been the publishing industry's source for comprehensive statistical information about the U.S. book market. The 2009 edition will be published by the Book Industry Study Group in July 2009. This presentation provide a first look at the main unit and dollar sales figures in all the major U.S. book categories from TRENDS 2009, as well as highlights the important ways in which overall data analysis was strengthened for the 2009 edition.

1. Book Industry TRENDS 2009 BookExpo America 2009 Working to create a more informed, efficient and empowered book industry

7. Research and publications

15. Book Publishing’s Long Tail $12.7 Billion $27.6 Billion

18. Book Publishing $40.3 Billion in 2008

19. Growth Leaders and Laggards, 2008 Book Industry Growth – 1% 1%

20. Projected Growth, 2008-2010 Book Industry Growth – 2.1% CAGR 2.1% CAGR

21. All Book Publishing Segments 39,936 40,321 41,040 42,028 3,127 3,079 3,101 3,169 Publishers’ Net Dollar Sales ($M) 2007 to 2008 -1.5% 2008 to2009 0.7% 2009 to 2010 2.2% CAGR 2007-2010 0.4% CAGR 2008-2010 1.5% Publishers’ Unit Sales (M) 2007 to 2008 1.0% 2008 to 2009 1.8% 2009 to 2010 2.4% CAGR 2007-2010 1.7% CAGR 2008-2010 2.1%

22. Trade Book Publishing 15,048 14,734 14,812 15,135 2,282 2,238 2,248 2,294 Publishers’ Net Dollar Sales ($M) 2007 to 2008 -1.9% 2008 to 2009 0.5% 2009 to 2010 2.0% CAGR 2007-2010 0.2% CAGR 2008-2010 1.3% Publishers’ Unit Sales (M) 2007 to 2008 -2.1% 2008 to 2009 0.5% 2009 to 2010 2.2% CAGR 2007-2010 0.2% CAGR 2008-2010 1.4%

23. Adult Trade 11,392 11,125 11,214 11,483 1,381 1,348 1,361 1,393 Publishers’ Net Dollar Sales ($M) 2007 to 2008 -2.3% 2008 to 2009 0.9% 2009 to 2010 2.4% CAGR 2007-2010 0.3% CAGR 2008-2010 1.7% Publishers’ Unit Sales (M) 2007 to 2008 -2.3% 2008 to 2009 0.8% 2009 to 2010 2.4% CAGR 2007-2010 0.3% CAGR 2008-2010 1.6%

24. Juvenile Trade 3,657 3,609 3,598 3,652 901 889 888 901 Publishers’ Net Dollar Sales ($M) 2007 to 2008 -1.3% 2008 to 2009 -0.2% 2009 to 2010 1.5% CAGR 2007-2010 0.0% CAGR 2008-2010 0.7% Publishers’ Unit Sales (M) 2007 to 2008 -1.3% 2008 to 2009 -0.3% 2009 to 2010 1.5% CAGR 2007-2010 0.0% CAGR 2008-2010 0.6%

25. Religious Publishing 2,575 2,318 2,225 2,296 275 247 239 247 Publishers’ Net Dollar Sales ($M) 2007 to 2008 -10.0% 2008 to 2009 -3.2% 2009 to 2010 3.2% CAGR 2007-2010 -3.5% CAGR 2008-2010 0.0% Publishers’ Unit Sales (M) 2007 to 2008 -10.0% 2008 to 2009 -4.0% 2009 to 2010 -3.2% CAGR 2007-2010 -3.8% CAGR 2008-2010 -0.5%

26. Professional Publishing 8,358 8,696 8,961 9,116 246 256 265 269 Publishers’ Net Dollar Sales ($M) 2007 to 2008 4.0% 2008 to 2009 3.4% 2009 to 2010 1.7% CAGR 2007-2010 3.0% CAGR 2008-2010 2.5% Publishers’ Unit Sales (M) 2007 to 2008 4.0% 2008 to 2009 3.0% 2009 to 2010 1.7% CAGR 2007-2010 2.9% CAGR 2008-2010 2.4%

27. Scholarly Publishing 1,375 1,428 1,446 1,470 72 75 76 77 Publishers’ Net Dollar Sales ($M) 2007 to 2008 3.9% 2008 to 2009 1.7% 2009 to 2010 1.7% CAGR 2007-2010 2.4% CAGR 2008-2010 1.7% Publishers’ Unit Sales (M) 2007 to 2008 3.9% 2008 to 2009 1.3% 2009 to 2010 1.7% CAGR 2007-2010 2.3% CAGR 2008-2010 1.5%

28. Elhi Publishing 7,056 7,373 7,606 7,827 175 182 189 194 Publishers’ Net Dollar Sales ($M) 2007 to 2008 4.2% 2008 to 2009 3.5% 2009 to 2010 2.9% CAGR 2007-2010 3.5% CAGR 2008-2010 3.2% Publishers’ Unit Sales (M) 2007 to 2008 4.5% 2008 to 2009 3.2% 2009 to 2010 2.9% CAGR 2007-2010 3.5% CAGR 2008-2010 3.0%

29. College Publishing 5,524 5,772 5,990 6,184 78 81 84 87 Publishers’ Net Dollar Sales ($M) 2007 to 2008 4.5% 2008 to 2009 4.2% 2009 to 2010 3.2% CAGR 2007-2010 4.0% CAGR 2008-2010 3.7% Publishers’ Unit Sales (M) 2007 to 2008 4.5% 2008 to 2009 3.8% 2009 to 2010 3.2% CAGR 2007-2010 3.8% CAGR 2008-2010 3.5%

32. Questions? Michael Healy [email_address] Leigh Watson Healy [email_address]