2. • Microsoft Veteran
• Founder of (fastest growing company in Australia of 2011)
• Owner of 57 Signals Pty Ltd
• Founder of
• Co-founder of SpeakSafe, Beyond Cover & Venture Digital
• Non-Exec Director/Adviser to Commerce businesses
• Director of ICOMP
• Blogger at 57signals.com
3. What am I about to tell you?
"You devote all this time to your
omni-channel and integrated bloody...
and you go on with all this bullshit
and the result is that it is
1 per cent of your sales.
But if you don't go on
with the bullshit you are
out of fashion, you are
not with-it."
Gerry Harvey, September 2012
12. 100%
86%
ABS data supports this view,
TODAY
“everyone” is connected
Market penetration %
2.5% 13.5% 34% 34% 16%
Innovators Early Adopters Early Majority Late Majority Laggards
13. Online population – 86% of Australians
60% of Online
Australians
Over 65’s online are over 35
2009
29%
2010 2011
40%
59%
14. Online population – 86% of Australians
5% of Online Australians
were too concerned about
security to shop online
15. Consumers see the
landscape in a
simplistic way
What are my friends using?
What is useful to me now?
Help, I’m bored!
16. 65% of Australian’s say they ALWAYS tell
people about their bad experience, 24 on
average!1
26% 74% of unhappy
Complain
customers say
nothing to the
business
When
Australian’s Happy
get bad people tell
service only 101
40% of complaints are 53
considered solved by the
Business but not by the People who use Social Media regularly will
tell 53 friends about their bad experience
customer
18. product performance
performance demanded
at the high end of the
market
performance
demanded in an
emerging segment
Clayton Christensen’s Innovator’s Dilemma time
T
19. funding
disruptive
innovation
“GREAT IDEA FOR A WATCH”
• Friends and Family?
• Financial institutions?
• Venture Capital?
21. Xbox versus OUYA
• Dependent on ecosystem
for profit
• Enormous Barriers to
entry
product performance
• Games are free
• Profit on console
• Low to mid quality
OUYA
time
Clayton Christensen’s Innovator’s Dilemma T
22. • 63k customers
• Overcome barriers
• Straight to medium
performance
26. “To read every privacy
policy you encountered
in a single year would
take 76 work days……”
Simson Garfinkel,
Carnegie Mellon
27. “To read every privacy
policy you encountered
in a single year would
take 76 work days……”
Simson Garfinkel,
Carnegie Mellon
Is privacy dead, or is it just too hard?
45. WHY IS THIS What is bitcoin?
SO HARD?
• Peer to peer money market
• No Central Authority
• Trades on exchanges for USD
• >50k daily transactions
• Spurred launch of SilkRoad
Editor's Notes
growthwhat isn’t on this slide is the amount of data being consumed due to the minute growth shown here and the speed of access, global monthly consumption has gone from 500pb to 27k pb in this time
Kinect is an example of a sustaining innovation – 8 million units in 60 days – 20 million to date
firstly, let’s accept that there will be as much change in the next 5 years as there was in the past 10!
regardless, the general population has given up, only a few % read the recent privacy policies from Google and Facebook
regardless, the general population has given up, only a few % read the recent privacy policies from Google and Facebook
regardless, the general population has given up, only a few % read the recent privacy policies from Google and Facebook
able to identify products by sights, no longer requiring barcodes
technology is evolving such that all tracking of all users on all devices will soon be common
Wearable devices, or “wearables” for short, have enormous potential for uses in health and fitness, navigation, social networking, commerce, and media. Imagine video games that happen in real space. Or glasses that remind you of your colleague’s name that you really should know. Or paying for a coffee at Starbucks with your watch instead of your phone. Wearables will transform our lives in numerous ways, trivial and substantial, that we are just starting to imagine.In a new Forrester report out today, we argue that wearables will move mainstream once they get serious investment from the “big five” platforms — Apple, Google, Microsoft, Amazon, and Facebook — and their developer communities, and we give advice to product strategists who want to stay ahead of the wearables curve. Key takeaways:Wearables are here, and more innovation is coming. We’ve all seen the movies: Gadget-laden heroes from James Bond to the Terminator to Iron Man have long relied on voice-controlled watches and heads-up display glasses to extend their powers. Now, those gadgets are a reality, albeit a niche one. Google co-founder Sergei Brin was recently spotted wearing a prototype from Google’s Project Glass. People you know may even be wearing sensor-laden wristbands like the Nike+Fuelband or sneakers like the Adidas adizero F50, which track your speed and workout stats. The military is prototyping dual-focus contact lenses with data displays, while university students experiment with clothing that reacts to our emotions. Nokia has filed a patent for a vibrating tattoo that could alert you when someone calls or texts you — the ultimate wearable.Wearables need backing from the big five platforms to succeed. Wearables without software are just geeky hardware. The big five software platforms -- Apple, Google, Microsoft, Amazon, and Facebook – each have strengths to bring to wearables. Apple has the most polished marketing, channel, and brand. Google has an open platform and gives license to dabble. Microsoft has the best depth sensor yet. Amazon has information on more than 100 million products and their buyers. Facebook has a Rolodex — and facial recognition — for 800 million people. These platforms — and their developer communities — hold the key to the consumer connection and have the power to elevate wearables from geeky hardware to more mainstream uses. Wearables will heighten the platform wars — and Google may actually win. Apple's iOS ecosystem has already inspired a host of wearable accessories, like the Lark sleep sensor and now-discontinued Jawbone UP. But Google's open Android platform will inspire broader experimentation for entire wearable solutions. Android is already the platform of choice for Foxconn-funded startupWIMM Labs as well as the Sony SmartWatch.Product strategists who want to stay ahead of the curve should take a cue from companies like Intuit and experiment with wearables now, especially if you’re in an industry that will be disrupted by wearables, including apparel, software, media, gaming, and commerce.
Pinterest is a version of Social Commerce, but is passive in nature, more like social marketing
