SlideShare a Scribd company logo
1 of 20
Download to read offline
DIGITAL MARKETING IS AN UMBRELLA TERM FOR THE
MARKETING OF PRODUCT OR SERVICES USING DIGITAL
TECHNOLOGIES, MAINLY ON THE INETRENET, BUT ALSO
INCLUDING MOBILE PHONES, DISPLAY ADVERTISING, AND ANY
OTHER DIGITAL MEDIUM.
IT IS THE INCRESING THE VISIBILTY OF WEBSITE OR WEBPAGE IN
SEARCH ENGINE RESULTS PAGE.
SEO
BLACK HAT
WHITE HAT
GRAY HAT
IN SEO TERMINOLOGY, WHITE HAT SEO REFERS TO THE USAGE
OF OPTIMIZATION STRATAGIES,TECHNIQUES AND TATICS THAT
FOCOUS ON A HUMAN AUDIENCE OPPOSED TO SEARCH
ENGINES AND COMPLETELY FOLLOWS SEARCH ENGINE RULES
AND POLICES ALSO CALLED ETHICAL SEO.
ON Page
OPTIMIZATION
OFF PAGE
OPTIMIZATION
IN SEO TERMINOLOGY, BLACK HAT SEO REFERS TO THE USE
OF AGGRESSIVE SEO STRATAGIES, TECHNIQUES AND TATICS
THAT FOCOUS ONLY ON SEARCH ENGINES AND NOT A
HUMAN AUDIENCE, AND USUALLY DOES NOT OBEY SEARCH
ENGINE GUIDELINES.
IT IS THE COMBINATION OF BLACK HAT SEO AND WHITE HAT
SEO.
2. INDEXES
1.CRAWLER
3. ALGORITHM
4. RESULT PAGE
5. SPAM FIGHTING ALGORITHM
WWW CRAWLER STORE
INDEXES
DATA BASE
ALGORITHM
SEARCH ENGINE
INTERFACE
A WEB CRAWLER(also known as a web spider or web robot) IS A
PROGRAM OR AUTOMATED SCRIPT WHICHH BROWSES THE
WORLD WIDE WEB IN A METHODICAL, AUTOMATED MANAGER.
THIS PROCESS IS CALLDE WEB CRAWLING OR SPIDERING.
YOU CAN CHECK THE LAST CRWALING OF THE YOUR SITE
BY USING BELOW URL
cache:www.website.com
COLLECT DATA FROM CRAWLER & STORE IN DIFFERENT
DATABASES BASED ON CONTENT OF THE PAGES
TOTAL PAGES IN GOOGLE INDEX FROM GIVEN DOMAIN
site:www.website.com
THESE PROGRAMS HELPS SEARCH ENGINES TO RANK THE
PAGES BASED ON SOME CRITERIA
PAGE RANK IS AN ALGORITHM USED BY GOOGLE SEARCH
TO RANK WEBSITES IN THEIR SEARCH ENGINE RESULTS.
GOOGLE REPLACE NEW UPDATES TO CATCH BAD WEBSITES
MAJOR GOOGLE UPDATES
1.GOOGLE PANDA UPDATE
2.GOOGLE PENGUIN UPDATE
3.GOOGLE HUMMINGBIRD UPDATE
4.GOOGLE PIGEON UPDATE
5.MOBILE FRIENDLY UPDATE
6.RANK BRAIN ALGORITHM
www.excelr.com
enquiry@excelr.com
Toll FREE : 1800-212-2120 (India)
0044-203-514-6638 (UK)
006-128-520-3240 (Australia)
001-844-392-3571 (USA)
+2348181496946 (Nigeria)
THANK YOU
CONTACT US

More Related Content

More from bhuvan8999

More from bhuvan8999 (8)

Data science training ang placements
Data science training ang placementsData science training ang placements
Data science training ang placements
 
Python data science course
Python data science coursePython data science course
Python data science course
 
Python data science course
Python data science coursePython data science course
Python data science course
 
Python data science course
Python data science coursePython data science course
Python data science course
 
Data science online
Data science onlineData science online
Data science online
 
Data analytics training in Bangalore
Data analytics training in BangaloreData analytics training in Bangalore
Data analytics training in Bangalore
 
Iot training
Iot trainingIot training
Iot training
 
PMP online training
PMP online trainingPMP online training
PMP online training
 

Recently uploaded

Recently uploaded (20)

Understanding Accommodations and Modifications
Understanding  Accommodations and ModificationsUnderstanding  Accommodations and Modifications
Understanding Accommodations and Modifications
 
Towards a code of practice for AI in AT.pptx
Towards a code of practice for AI in AT.pptxTowards a code of practice for AI in AT.pptx
Towards a code of practice for AI in AT.pptx
 
How to Manage Global Discount in Odoo 17 POS
How to Manage Global Discount in Odoo 17 POSHow to Manage Global Discount in Odoo 17 POS
How to Manage Global Discount in Odoo 17 POS
 
REMIFENTANIL: An Ultra short acting opioid.pptx
REMIFENTANIL: An Ultra short acting opioid.pptxREMIFENTANIL: An Ultra short acting opioid.pptx
REMIFENTANIL: An Ultra short acting opioid.pptx
 
Single or Multiple melodic lines structure
Single or Multiple melodic lines structureSingle or Multiple melodic lines structure
Single or Multiple melodic lines structure
 
Philosophy of china and it's charactistics
Philosophy of china and it's charactisticsPhilosophy of china and it's charactistics
Philosophy of china and it's charactistics
 
How to setup Pycharm environment for Odoo 17.pptx
How to setup Pycharm environment for Odoo 17.pptxHow to setup Pycharm environment for Odoo 17.pptx
How to setup Pycharm environment for Odoo 17.pptx
 
How to Create and Manage Wizard in Odoo 17
How to Create and Manage Wizard in Odoo 17How to Create and Manage Wizard in Odoo 17
How to Create and Manage Wizard in Odoo 17
 
TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...
TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...
TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...
 
Jamworks pilot and AI at Jisc (20/03/2024)
Jamworks pilot and AI at Jisc (20/03/2024)Jamworks pilot and AI at Jisc (20/03/2024)
Jamworks pilot and AI at Jisc (20/03/2024)
 
Unit 3 Emotional Intelligence and Spiritual Intelligence.pdf
Unit 3 Emotional Intelligence and Spiritual Intelligence.pdfUnit 3 Emotional Intelligence and Spiritual Intelligence.pdf
Unit 3 Emotional Intelligence and Spiritual Intelligence.pdf
 
Plant propagation: Sexual and Asexual propapagation.pptx
Plant propagation: Sexual and Asexual propapagation.pptxPlant propagation: Sexual and Asexual propapagation.pptx
Plant propagation: Sexual and Asexual propapagation.pptx
 
ICT role in 21st century education and it's challenges.
ICT role in 21st century education and it's challenges.ICT role in 21st century education and it's challenges.
ICT role in 21st century education and it's challenges.
 
Wellbeing inclusion and digital dystopias.pptx
Wellbeing inclusion and digital dystopias.pptxWellbeing inclusion and digital dystopias.pptx
Wellbeing inclusion and digital dystopias.pptx
 
Food safety_Challenges food safety laboratories_.pdf
Food safety_Challenges food safety laboratories_.pdfFood safety_Challenges food safety laboratories_.pdf
Food safety_Challenges food safety laboratories_.pdf
 
Kodo Millet PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...
Kodo Millet  PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...Kodo Millet  PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...
Kodo Millet PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...
 
ICT Role in 21st Century Education & its Challenges.pptx
ICT Role in 21st Century Education & its Challenges.pptxICT Role in 21st Century Education & its Challenges.pptx
ICT Role in 21st Century Education & its Challenges.pptx
 
Google Gemini An AI Revolution in Education.pptx
Google Gemini An AI Revolution in Education.pptxGoogle Gemini An AI Revolution in Education.pptx
Google Gemini An AI Revolution in Education.pptx
 
80 ĐỀ THI THỬ TUYỂN SINH TIẾNG ANH VÀO 10 SỞ GD – ĐT THÀNH PHỐ HỒ CHÍ MINH NĂ...
80 ĐỀ THI THỬ TUYỂN SINH TIẾNG ANH VÀO 10 SỞ GD – ĐT THÀNH PHỐ HỒ CHÍ MINH NĂ...80 ĐỀ THI THỬ TUYỂN SINH TIẾNG ANH VÀO 10 SỞ GD – ĐT THÀNH PHỐ HỒ CHÍ MINH NĂ...
80 ĐỀ THI THỬ TUYỂN SINH TIẾNG ANH VÀO 10 SỞ GD – ĐT THÀNH PHỐ HỒ CHÍ MINH NĂ...
 
COMMUNICATING NEGATIVE NEWS - APPROACHES .pptx
COMMUNICATING NEGATIVE NEWS - APPROACHES .pptxCOMMUNICATING NEGATIVE NEWS - APPROACHES .pptx
COMMUNICATING NEGATIVE NEWS - APPROACHES .pptx
 

Data science courses in bangalore

  • 1.
  • 2.
  • 3. DIGITAL MARKETING IS AN UMBRELLA TERM FOR THE MARKETING OF PRODUCT OR SERVICES USING DIGITAL TECHNOLOGIES, MAINLY ON THE INETRENET, BUT ALSO INCLUDING MOBILE PHONES, DISPLAY ADVERTISING, AND ANY OTHER DIGITAL MEDIUM.
  • 4.
  • 5. IT IS THE INCRESING THE VISIBILTY OF WEBSITE OR WEBPAGE IN SEARCH ENGINE RESULTS PAGE.
  • 7. IN SEO TERMINOLOGY, WHITE HAT SEO REFERS TO THE USAGE OF OPTIMIZATION STRATAGIES,TECHNIQUES AND TATICS THAT FOCOUS ON A HUMAN AUDIENCE OPPOSED TO SEARCH ENGINES AND COMPLETELY FOLLOWS SEARCH ENGINE RULES AND POLICES ALSO CALLED ETHICAL SEO.
  • 9. IN SEO TERMINOLOGY, BLACK HAT SEO REFERS TO THE USE OF AGGRESSIVE SEO STRATAGIES, TECHNIQUES AND TATICS THAT FOCOUS ONLY ON SEARCH ENGINES AND NOT A HUMAN AUDIENCE, AND USUALLY DOES NOT OBEY SEARCH ENGINE GUIDELINES.
  • 10. IT IS THE COMBINATION OF BLACK HAT SEO AND WHITE HAT SEO.
  • 11.
  • 12. 2. INDEXES 1.CRAWLER 3. ALGORITHM 4. RESULT PAGE 5. SPAM FIGHTING ALGORITHM
  • 13. WWW CRAWLER STORE INDEXES DATA BASE ALGORITHM SEARCH ENGINE INTERFACE
  • 14. A WEB CRAWLER(also known as a web spider or web robot) IS A PROGRAM OR AUTOMATED SCRIPT WHICHH BROWSES THE WORLD WIDE WEB IN A METHODICAL, AUTOMATED MANAGER. THIS PROCESS IS CALLDE WEB CRAWLING OR SPIDERING.
  • 15. YOU CAN CHECK THE LAST CRWALING OF THE YOUR SITE BY USING BELOW URL cache:www.website.com
  • 16. COLLECT DATA FROM CRAWLER & STORE IN DIFFERENT DATABASES BASED ON CONTENT OF THE PAGES
  • 17. TOTAL PAGES IN GOOGLE INDEX FROM GIVEN DOMAIN site:www.website.com
  • 18. THESE PROGRAMS HELPS SEARCH ENGINES TO RANK THE PAGES BASED ON SOME CRITERIA PAGE RANK IS AN ALGORITHM USED BY GOOGLE SEARCH TO RANK WEBSITES IN THEIR SEARCH ENGINE RESULTS.
  • 19. GOOGLE REPLACE NEW UPDATES TO CATCH BAD WEBSITES MAJOR GOOGLE UPDATES 1.GOOGLE PANDA UPDATE 2.GOOGLE PENGUIN UPDATE 3.GOOGLE HUMMINGBIRD UPDATE 4.GOOGLE PIGEON UPDATE 5.MOBILE FRIENDLY UPDATE 6.RANK BRAIN ALGORITHM
  • 20. www.excelr.com enquiry@excelr.com Toll FREE : 1800-212-2120 (India) 0044-203-514-6638 (UK) 006-128-520-3240 (Australia) 001-844-392-3571 (USA) +2348181496946 (Nigeria) THANK YOU CONTACT US