13. The Lijjat Papad story
• Seven illiterate and poor women borrowed Rs 80 to start a papad business in 1959
• Its turnover from Rs 6,196 in the first year went upto Rs 300 crore in the next four
decades
• 42,000 women on its revolutionary march
• Jaywantiben Popat, one of the women involved with this phenomenal spirit, was
honoured at the ET Awards for her outstanding achievements