Bracknell Forest Council - Persona Development

Bracknell Forest Council – Persona Development

Introduction ,[object Object],[object Object],[object Object],[object Object]

Needs Find out what kind of help / benefits he is eligible for Find information regarding adapting his house for mobility purposes Explore social opportunities Ideal features Print-friendly pages to read at home Clear navigation Help text A section of the site specific to older people and their needs ,[object Object],[object Object],[object Object],[object Object],Vittesh is recently widowed and lives alone in their family home. In order to become more socially active he has enrolled upon a computer course at the Open Learning Centre. He doesn’t have a computer at home so can only access the web at the OLC and local library. He likes to print out long pages to read at his own leisure. Vittesh wants to remain in the family home, but his failing health is a concern. He is keen to find out about benefits that he may be eligible for and ways of adapting his house for mobility purposes. He is also keen to discover clubs and societies to meet new people. Vittesh has very limited web-based skills at present and gets frustrated if websites are complicated and confusing. He likes things to be explained clearly and looks for help text when he encounters a problem. ,[object Object],[object Object],[object Object],[object Object],Vittesh Kapoor Computer Novice Image: Arvind Balaraman / FreeDigitalPhotos.net http://www.freedigitalphotos.net/images/view_photog.php?photogid=1058

Needs To pay her council tax online To find out waste and recycling information relevant to her area Apply for a secondary school place for her son Find out about leisure opportunities to keep the kids entertained Ideal features Customised information relevant to her area e.g. waste and recycling Easily obtainable information Contact email addresses provided so that she doesn’t have to call ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Amanda is a homemaker and lives in Harmans Water with her husband and 3 children. Amanda uses the Bracknell Forest Council website to retrieve information and also to carry out transactions. She is a regular user of the website, visiting on a weekly basis. Her main tasks include: paying council tax, waste and recycling information, school admissions, and leisure enquiries. Amanda is a confident web user and proficient with computers. The household has a family laptop with a good broadband connection. The youngest child is three and needs constant supervision, so Amanda can’t spend too long looking at the site. It is important that the required information is viewable quickly and is easy to find. She likes to be able to do everything online without having to phone to follow up. Amanda doesn’t have time to use the web for social purposes and doesn’t get involved with social media sites such as Facebook. Amanda finds it frustrating when people go on about social media as she doesn’t “get it” and doesn’t feel like she can get involved. ,[object Object],[object Object],[object Object],[object Object],Amanda Jones Regular Visitor Image: healingdream / FreeDigitalPhotos.net http:// www.freedigitalphotos.net/images/view_photog.php?photogid =989

Needs New resident information including council tax, waste and recycling schedule and local transport information. Find out more about the area Join a local gym Information on public transport in the area Local health services ,[object Object],[object Object],[object Object],[object Object],Ideal features Content to be available on his iPhone as he does not have access to a computer Live chat feature for instant answers to questions he may have All information relating to him in one place, a dashboard approach Content updates available on social media sites Maps ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Wayne has recently secured a new job in the area and is going to be renting privately. This will be the first time that Wayne has moved out the family home in Manchester. Being new to the responsibilities of living alone Wayne is unsure of what needs to be done before he moves into the property. Wayne would like to learn more about the area he is moving to and the surrounding areas. Wayne does not drive so would like to know what method of local transport he should be taking to work and plan this before he moves in to the area. Keeping fit is important to Wayne and he would like to join a gym close to his new place of work. Wayne is a social media addict; he is constantly using his iPhone to keep in touch with friends on Facebook and Twitter. He also uses social media to receive feeds from local venues about promotions and events. He is hoping that local venues in his new area provide this service so that he can immerse himself in the social scene. Wayne Peters First time visitor Image: Boaz Yiftach /FreeDigitalPhotos.net http://www.freedigitalphotos.net/images/view_photog.php?photogid=1408

Needs Find activities to entertain her children in the school holidays See facilities available i.e. pictures, videos, virtual tours Needs detailed information for venues; such as changing facilities Subtitles for audio content as she has a deaf child Information on transport links to venues Ideal features Email alerts to find out what is on at various leisure facilities Subtitles for audio content enabling her to share information easily with her deaf child Central leisure resource giving information about activities rather than individual websites ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Stacey is a single mum to two young children; Daniel 3 and Poppy 7. Poppy is deaf and attends a specialist school, Daniel stays with a childminder. Stacey works full time and likes to spend time with her children at weekends doing activities. Stacey is a casual internet user and not very confident when using it. She uses a computer at work but is not able to use it for personal use. Stacey’s main reason for visiting the website is to look for leisure activities for her children. Outings need a lot of planning and Stacey requires detailed information about venues such as changing facilities and the availability of hearing loops. Stacey looks at the website in the evenings after work and if she needs to telephone for more information she often finds that the call centres are closed. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Stacey Barker Occasional visitor Clare / FreeDigitalPhotos.net http://www.freedigitalphotos.net/images/view_photog.php?photogid=9 47

[object Object],[object Object],[object Object],[object Object],[object Object],Needs Easy-to-find content Being able to access the site via his Blackberry Ideal features Website optimised for mobile devices e.g. Blackberry Customised area – log in to review personalised information Email alerts to notify regarding changes to rubbish collection, licensing etc. Trevor runs a pub / restaurant in Bracknell and occasionally visits the council’s website for a wide range of services, including: Waste & recycling, Civic amenities centre opening times, Building control advice, Environmental health, Trading Standards, Licensing. Trevor is computer savvy – but the hands-on nature of his job means that he rarely has time to sit down at a computer. When he is in the office, he is always in a hurry and needs to access information quickly. If Trevor’s particularly busy and doesn’t have time to fire up the computer, he will access the web on his Blackberry. He becomes very frustrated if the pages take time to load, or the text is too small to read on the screen. As Trevor visits the website on a need-to-basis, he often forgets where the information is located. Extra confusion is caused as he is used to looking at the Royal Borough of Windsor and Maidenhead website for home-related enquiries. Time is at a premium for Trevor, so it is vital to obtain the information in the quickest possible time and be able to contact the service areas directly when necessary. He would find email alerts really useful, so that any updates of relevance will come straight to him. ,[object Object],[object Object],[object Object],[object Object],Trevor Parker Occasional visitor – in a hurry Image: Filomena Scalise / FreeDigitalPhotos.net http://www.freedigitalphotos.net/images/view_photog.php?photogid=851

Bracknell Forest Council - Persona Development

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Bracknell Forest Council - Persona Development