Ovidiu Bernaschi TMT - final presentation 2EI "dragons"
- 1. Take me There
Project
Intelligent Transportation
System of Engagement
For mobile platforms
Presented by:
Ovidiu Bernaschi
(“Ovi” – Tekkie – Transylvanian)
©Ovidiu Bernaschi CONFIDENTIAL @New Frontiers EP - May 2012
- 2. www.TakemeThere.ie
Where from? Where to? What if?
Ireland suffers from “road-signs syndrome” & West of Ireland goes one step further with road signs in Gaelic-only! A real adventure for tourists!
©Ovidiu Bernaschi CONFIDENTIAL @New Frontiers EP - May 2012
- 3. www.TakemeThere.ie
TmT Architecture
~The cloud powered mobile tech solution~
TmT is designed to help commuters reach their desired destinations, fast, safe and with a fun social element while on the journey.
©Ovidiu Bernaschi CONFIDENTIAL @New Frontiers EP - May 2012
- 4. www.TakemeThere.ie
TmT Users and Customers
~Who will pay for it?~
All individuals who want to travel efficiently, with piece of mind and stay informed on the go.
Advertising Apps & Affiliate Sales
Will support the free versions of all mobile TmT will have dedicated apps on the 3 major
apps for those users who are non-premium. mobile markets: Android, iOS & Win Mobile.
Sponsored links will appear on the TmT website +Partnerships & collaboration Affiliate Sales
Software & Stats Licensing Consultancy & Support
Software: Companies who need the unbranded Enterprises of all sizes who want a sustainable
platform for their own implementation infrastructure for their customers, partners &
employees (2-DoorNavi)
Stats & Data: Universities and R&D co.
All firms who want such an efficient platform for their employees, customers, partners & visitors.
Universities & corporations need the data & statistics generated by TmT for R&D.
Please see attached business model with financial projections. TmT is set to make €1M in revenue within 17months of operations
©Ovidiu Bernaschi CONFIDENTIAL @New Frontiers EP - May 2012
- 5. www.TakemeThere.ie
Social Media revolution
~The smartphone & mobile movement~
The way we communicate, get information, purchase, bank etc has changed dramatically due to
Social Media and will continue to do so! Why not integrate the change while travelling?
Socialnomics video
Ireland: a 380% increase in smartphones use in 12 months. 600,000 + of Irish use Facebook on their phone. Source: www.amas.ie 2011.
©Ovidiu Bernaschi CONFIDENTIAL @New Frontiers EP - May 2012
- 6. www.TakemeThere.ie
Target Market reach
~Inbound ppc upon €300/month investment~
Word of mouth!
~Illustration of test campaign for similar spend on both channels over same period (amas.ie)~
O2 Ireland App discovery mobile Direct Message Campaign: Contact 25,000 – 30,000 commuters. Approximate cost: €7k (quoted on 14-05-12)
©Ovidiu Bernaschi CONFIDENTIAL @New Frontiers EP - May 2012
- 7. www.TakemeThere.ie
TmT Team & Resources
~Who will make it happen~
Ovidiu Bernaschi & Co. Funding, grants, competitions,
The TmT Team partnerships & collaboration
TmT needs funding and support to The TmT team will be carefully The TmT team will apply for all
move on to the next level: selected from a wide range of grants & EU/national competitions
implementation & commercialisation Software Developer graduates and which it would be eligible for. This
experienced experts alike. The would be an ongoing process to
Without the support from E.I. and “DNA” of the team is made by the ensure strong cash flow especially
without the expert training, in all first 10 employees and it is essential in the early stage of operations.
areas of entrepreneurship, business that all of them are smart, hard The TmT team will also initiate
growth & innovation management, working and passionate about what partnerships with key players in the
TmT would have slower progress in TmT is and wants to achieve. market and fuel collaboration for
maximising its commercial potential, innovation at an industry wide level.
in creating a considerable number of In the first year, 2 individuals will be As of 15-May-2012 TmT is in receipt
jobs and reaching the projected either employed or paid in equity of EI Innovation Voucher no
export revenue. (pending funding). IV20122129
“Collaboration is the Stuff of Growth” – Sir Ken Robinson PhD
©Ovidiu Bernaschi CONFIDENTIAL @New Frontiers EP - May 2012
- 8. www.TakemeThere.ie
TmT-travel with a piece of mind!
“Simplicity is the ultimate sophistication” (Leonardo da Vinci)
©Ovidiu Bernaschi CONFIDENTIAL @New Frontiers EP - May 2012
- 9. THANK YOU!
Your Questions?
Take me There
Project
Presented by:
Ovidiu Bernaschi
©Ovidiu Bernaschi CONFIDENTIAL @New Frontiers EP - May 2012
