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Seven deadly sins of partnerships
1. THE PITFALLS OF PARTNERSHIPS
or the 7 DEADLY SINS!
I. investment in ‘cowboy’ events without due diligence
II. believing logos are sufficient/ not activating the platform
III. platform misses your target audience / activation doesn’t address consumers’
needs
IV. insufficient resourcing
V. failure to engage internal stakeholders and audiences
VI. no KPIs set at the outset
VII. not measuring the campaign’s performance (versus the KPIs)
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