sassadka

1. Radio Trails Analysis (BECKY)
Trail for
(station/channel)
Trail for Italian Grand Prix 5Live
Target audience The target audience are those into sports such as racing, stereotypically
these would be men aged 25-50 of lower to middle classes. It’s clear their
target audience is men because of those speaking during the radio advert,
and a lack of women.
Tone of voice? The start of the ad is commentary from the race and so is intense and fast
paced. After this, the tone is calm as you’d expect from an advert. This means
it’s easy to hear and understand the information given. There’s a clip from
one of the racers, as a near interview format. When the important information
at the end is given, a voice with a standard unaffected accent is used.
Sound effects?
(SFX)
Underneath the voices is the sound of cars racing, this immediately draws
your attention to what the ad is about.
Wildtrack/ambient
sound?
None.
Use of music? The music used is well-known for its use in racing, and as a song itself. It
adds the intensity of racing to the ad.
How many tracks? 5 - Commentator, racer, voice overs, sound effects of the cars racing and the
background music.
Sound levels? . The sound levels are consistent, with the background music and sound
effects being lower than the voices, but not so that either are drowned out.
Length? 30 seconds
Other notes/common
elements/conventions
The so0und effects are used well to indicate the topic, and the music used
would mean it would catch the attention of a music fan listening to the radio.