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1. A class or category of artistic endeavor having a
particular form, content, technique, or the like.

2. The expression or designation by some term,
character, symbol, or the like.

3. A regular public that manifests interest, support,
enthusiasm, or the like with a form of media
text.

4. A story or account of events, experiences, or the
like, whether true or fictitious.

5. The means used to create a media text e.g.
camera shots, sound, mise-en-scene, lighting
etc. Also the types of media used to distribute
the text.