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Case Study: Mobile’s Role in an Integrated Marketing Campaign
Presented by: Chris Causey, VP, Mobile Services Manager, BBVA Compass
Connecting to customers is hard to do especially in today’s fast pace world. The one item every customer has with them is their phone. Using a mobile strategy in an integrated marketing campaign can make the difference between success and failure. This discussion will provide you with some important tips when integrating a mobile strategy into your marketing campaign.