Large-Scale Distributed Systems in Display Advertising discusses the technology landscape in display advertising. It notes that approximately 50 billion ads are served daily, equaling 465 terabytes of data moving between 100 advertising platforms worldwide daily. Real-time bidding (RTB) is described as being high throughput, with 500,000 queries per second for the EU, low latency requiring under 100ms to respond per query, and handling big data with over 500 megabytes of data per second that continues to grow as ad spending increases from 2013 to 2019. The document promotes joining Roq.ad and its work in this area.

1. Large-Scale Distributed Systems
in Display Advertising
Bartek Bogacki <bartek@roq.ad>

2. What is Display Advertising?

3. Technology landscape in Display Advertising

4. About
50 billion ads
are (approximately) served each day
* source: Real-time Bidding (RTB) is killing Ad-tech (https://www.linkedin.com/pulse/real-time-bidding-rtb-killing-ad-tech-asif-ali)

5. That equals about
!
465 TB of data
!
moving between 100 advertising platforms across the world each day *
* source: Real-time Bidding (RTB) is killing Ad-tech (https://www.linkedin.com/pulse/real-time-bidding-rtb-killing-ad-tech-asif-ali)

6. Real-Time Bidding (RTB)

7. Real-Time Bidding (RTB)
source: http://blog.mediative.com/en/2015/01/15/rtb-programmatic-direct-private-marketplaces/

8. RTB
is high throughput

9. 500 000 QPS
(Queries Per Second)
for EU

10. RTB
is low latency

11. Less than
100ms
to respond per query

12. RTB
is Big Data

13. over
500 MB
of data
per second

14. and it grows…

15. Ad spending 2013-2019

16. What do we do?

17. What do we do - sample usage

18. Roq.ad
http://roq.ad
join us! :)