SlideShare a Scribd company logo

The intersection between religion and capitalism and what it means for brands

•Download as PPTX, PDF•
•
BAV Group
BAV Group
1 of 3
The Intersection Between Religion and Capitalism and What It Means for Brands http://ow.ly/smmm4 By: Sam Kiersey of BAV Consulting
Tyson Foods vs. Competition Niche Leadership Brand Strength (Differentiation/Relevance) Mass Market New, Unfocused or Unknown Commodity or Eroded Brand Stature (Esteem/Knowledge) Base: BAV USA All Adults, 2013 2
Timberland gained equity, while other competitor brands lost equity Niche Leadership Skechers, 2009 Skechers, 2013 Mass Market Brand Strength (Differentiation/Relevance) Rockport, 2009 2013 2009 Rockport, 2013 New, Unfocused or Unknown Commodity or Eroded Brand Stature (Esteem/Knowledge) Base: BAV USA All Adults, 2009-2013 3

Recommended

Brand archetyping self-guided worksheet
Brand archetyping self-guided worksheetBrand archetyping self-guided worksheet
Brand archetyping self-guided worksheetKathy Steele - Red Caffeine
 
Brand prism for nike group 4 sec b_bm
Brand prism for nike group 4 sec b_bmBrand prism for nike group 4 sec b_bm
Brand prism for nike group 4 sec b_bmFortune Institute of International Business
 
Nike brand prism
Nike brand prismNike brand prism
Nike brand prismNargis Alokozay
 
Mazda Presentation
Mazda PresentationMazda Presentation
Mazda PresentationCardinaleWay Mazda
 
Branding
BrandingBranding
BrandingSalmi Rafie
 
It's Beginning to Look a Lot Like Shopping Season
It's Beginning to Look a Lot Like Shopping SeasonIt's Beginning to Look a Lot Like Shopping Season
It's Beginning to Look a Lot Like Shopping SeasonBAV Group
 
The power of social responsibility for brand equity
The power of social responsibility for brand equityThe power of social responsibility for brand equity
The power of social responsibility for brand equityBAV Group
 
Super bowl vs Olympic Games
Super bowl vs Olympic GamesSuper bowl vs Olympic Games
Super bowl vs Olympic GamesBAV Group
 

Recommended

Brand archetyping self-guided worksheet
Brand archetyping self-guided worksheetBrand archetyping self-guided worksheet
Brand archetyping self-guided worksheetKathy Steele - Red Caffeine
 
Brand prism for nike group 4 sec b_bm
Brand prism for nike group 4 sec b_bmBrand prism for nike group 4 sec b_bm
Brand prism for nike group 4 sec b_bmFortune Institute of International Business
 
Nike brand prism
Nike brand prismNike brand prism
Nike brand prismNargis Alokozay
 
Mazda Presentation
Mazda PresentationMazda Presentation
Mazda PresentationCardinaleWay Mazda
 
Branding
BrandingBranding
BrandingSalmi Rafie
 
It's Beginning to Look a Lot Like Shopping Season
It's Beginning to Look a Lot Like Shopping SeasonIt's Beginning to Look a Lot Like Shopping Season
It's Beginning to Look a Lot Like Shopping SeasonBAV Group
 
The power of social responsibility for brand equity
The power of social responsibility for brand equityThe power of social responsibility for brand equity
The power of social responsibility for brand equityBAV Group
 
Super bowl vs Olympic Games
Super bowl vs Olympic GamesSuper bowl vs Olympic Games
Super bowl vs Olympic GamesBAV Group
 
The Power of Brand in Radical Times of Uncertainty
The Power of Brand in Radical Times of Uncertainty The Power of Brand in Radical Times of Uncertainty
The Power of Brand in Radical Times of Uncertainty BAV Group
 
BAV & Kantar @ Cannes: The Power of Purpose
BAV & Kantar @ Cannes: The Power of PurposeBAV & Kantar @ Cannes: The Power of Purpose
BAV & Kantar @ Cannes: The Power of PurposeBAV Group
 
Brand Israel: Its Evolving Impacts on the Country’s Political Credibility
Brand Israel: Its Evolving Impacts on the Country’s Political CredibilityBrand Israel: Its Evolving Impacts on the Country’s Political Credibility
Brand Israel: Its Evolving Impacts on the Country’s Political CredibilityBAV Group
 
Cracking the Crackberry Code
Cracking the Crackberry CodeCracking the Crackberry Code
Cracking the Crackberry CodeBAV Group
 
Check out how the Red Sox have evolved as both a team and brand since 2012, a...
Check out how the Red Sox have evolved as both a team and brand since 2012, a...Check out how the Red Sox have evolved as both a team and brand since 2012, a...
Check out how the Red Sox have evolved as both a team and brand since 2012, a...BAV Group
 
Can American Brands Save the American Brand Name? http://ow.ly/qhJ2r
Can American Brands Save the American Brand Name? http://ow.ly/qhJ2rCan American Brands Save the American Brand Name? http://ow.ly/qhJ2r
Can American Brands Save the American Brand Name? http://ow.ly/qhJ2rBAV Group
 
The Erosion of Bank Brands, a Pre- and Post- Recession Story
The Erosion of Bank Brands, a Pre- and Post- Recession StoryThe Erosion of Bank Brands, a Pre- and Post- Recession Story
The Erosion of Bank Brands, a Pre- and Post- Recession StoryBAV Group
 
Carnival cruises brand equity
Carnival cruises brand equityCarnival cruises brand equity
Carnival cruises brand equityBAV Group
 
Breakaway celebrity, Lady Gaga, confirms position as stand-out breakaway bran...
Breakaway celebrity, Lady Gaga, confirms position as stand-out breakaway bran...Breakaway celebrity, Lady Gaga, confirms position as stand-out breakaway bran...
Breakaway celebrity, Lady Gaga, confirms position as stand-out breakaway bran...BAV Group
 
The HTC Anomaly
The HTC AnomalyThe HTC Anomaly
The HTC AnomalyBAV Group
 
John Deere has repeatedly outperformed Caterpillar on measures of Brand Equit...
John Deere has repeatedly outperformed Caterpillar on measures of Brand Equit...John Deere has repeatedly outperformed Caterpillar on measures of Brand Equit...
John Deere has repeatedly outperformed Caterpillar on measures of Brand Equit...BAV Group
 
Sears Gets Fancy, But Straying from Relevance?
Sears Gets Fancy, But Straying from Relevance? Sears Gets Fancy, But Straying from Relevance?
Sears Gets Fancy, But Straying from Relevance? BAV Group
 
BAV Solves Your Crisis!
BAV Solves Your Crisis!BAV Solves Your Crisis!
BAV Solves Your Crisis!BAV Group
 
Domino's Breaking Back In!
Domino's Breaking Back In!Domino's Breaking Back In!
Domino's Breaking Back In!BAV Group
 
BAV 101
BAV 101BAV 101
BAV 101BAV Group
 
BAV 101
BAV 101BAV 101
BAV 101BAV Group
 

More Related Content

More from BAV Group

The Power of Brand in Radical Times of Uncertainty
The Power of Brand in Radical Times of Uncertainty The Power of Brand in Radical Times of Uncertainty
The Power of Brand in Radical Times of Uncertainty BAV Group
 
BAV & Kantar @ Cannes: The Power of Purpose
BAV & Kantar @ Cannes: The Power of PurposeBAV & Kantar @ Cannes: The Power of Purpose
BAV & Kantar @ Cannes: The Power of PurposeBAV Group
 
Brand Israel: Its Evolving Impacts on the Country’s Political Credibility
Brand Israel: Its Evolving Impacts on the Country’s Political CredibilityBrand Israel: Its Evolving Impacts on the Country’s Political Credibility
Brand Israel: Its Evolving Impacts on the Country’s Political CredibilityBAV Group
 
Cracking the Crackberry Code
Cracking the Crackberry CodeCracking the Crackberry Code
Cracking the Crackberry CodeBAV Group
 
Check out how the Red Sox have evolved as both a team and brand since 2012, a...
Check out how the Red Sox have evolved as both a team and brand since 2012, a...Check out how the Red Sox have evolved as both a team and brand since 2012, a...
Check out how the Red Sox have evolved as both a team and brand since 2012, a...BAV Group
 
Can American Brands Save the American Brand Name? http://ow.ly/qhJ2r
Can American Brands Save the American Brand Name? http://ow.ly/qhJ2rCan American Brands Save the American Brand Name? http://ow.ly/qhJ2r
Can American Brands Save the American Brand Name? http://ow.ly/qhJ2rBAV Group
 
The Erosion of Bank Brands, a Pre- and Post- Recession Story
The Erosion of Bank Brands, a Pre- and Post- Recession StoryThe Erosion of Bank Brands, a Pre- and Post- Recession Story
The Erosion of Bank Brands, a Pre- and Post- Recession StoryBAV Group
 
Carnival cruises brand equity
Carnival cruises brand equityCarnival cruises brand equity
Carnival cruises brand equityBAV Group
 
Breakaway celebrity, Lady Gaga, confirms position as stand-out breakaway bran...
Breakaway celebrity, Lady Gaga, confirms position as stand-out breakaway bran...Breakaway celebrity, Lady Gaga, confirms position as stand-out breakaway bran...
Breakaway celebrity, Lady Gaga, confirms position as stand-out breakaway bran...BAV Group
 
The HTC Anomaly
The HTC AnomalyThe HTC Anomaly
The HTC AnomalyBAV Group
 
John Deere has repeatedly outperformed Caterpillar on measures of Brand Equit...
John Deere has repeatedly outperformed Caterpillar on measures of Brand Equit...John Deere has repeatedly outperformed Caterpillar on measures of Brand Equit...
John Deere has repeatedly outperformed Caterpillar on measures of Brand Equit...BAV Group
 
Sears Gets Fancy, But Straying from Relevance?
Sears Gets Fancy, But Straying from Relevance? Sears Gets Fancy, But Straying from Relevance?
Sears Gets Fancy, But Straying from Relevance? BAV Group
 
BAV Solves Your Crisis!
BAV Solves Your Crisis!BAV Solves Your Crisis!
BAV Solves Your Crisis!BAV Group
 
Domino's Breaking Back In!
Domino's Breaking Back In!Domino's Breaking Back In!
Domino's Breaking Back In!BAV Group
 

More from BAV Group (16)

The Power of Brand in Radical Times of Uncertainty
The Power of Brand in Radical Times of Uncertainty The Power of Brand in Radical Times of Uncertainty
The Power of Brand in Radical Times of Uncertainty
 
BAV & Kantar @ Cannes: The Power of Purpose
BAV & Kantar @ Cannes: The Power of PurposeBAV & Kantar @ Cannes: The Power of Purpose
BAV & Kantar @ Cannes: The Power of Purpose
 
Brand Israel: Its Evolving Impacts on the Country’s Political Credibility
Brand Israel: Its Evolving Impacts on the Country’s Political CredibilityBrand Israel: Its Evolving Impacts on the Country’s Political Credibility
Brand Israel: Its Evolving Impacts on the Country’s Political Credibility
 
Cracking the Crackberry Code
Cracking the Crackberry CodeCracking the Crackberry Code
Cracking the Crackberry Code
 
Check out how the Red Sox have evolved as both a team and brand since 2012, a...
Check out how the Red Sox have evolved as both a team and brand since 2012, a...Check out how the Red Sox have evolved as both a team and brand since 2012, a...
Check out how the Red Sox have evolved as both a team and brand since 2012, a...
 
Can American Brands Save the American Brand Name? http://ow.ly/qhJ2r
Can American Brands Save the American Brand Name? http://ow.ly/qhJ2rCan American Brands Save the American Brand Name? http://ow.ly/qhJ2r
Can American Brands Save the American Brand Name? http://ow.ly/qhJ2r
 
The Erosion of Bank Brands, a Pre- and Post- Recession Story
The Erosion of Bank Brands, a Pre- and Post- Recession StoryThe Erosion of Bank Brands, a Pre- and Post- Recession Story
The Erosion of Bank Brands, a Pre- and Post- Recession Story
 
Carnival cruises brand equity
Carnival cruises brand equityCarnival cruises brand equity
Carnival cruises brand equity
 
Breakaway celebrity, Lady Gaga, confirms position as stand-out breakaway bran...
Breakaway celebrity, Lady Gaga, confirms position as stand-out breakaway bran...Breakaway celebrity, Lady Gaga, confirms position as stand-out breakaway bran...
Breakaway celebrity, Lady Gaga, confirms position as stand-out breakaway bran...
 
The HTC Anomaly
The HTC AnomalyThe HTC Anomaly
The HTC Anomaly
 
John Deere has repeatedly outperformed Caterpillar on measures of Brand Equit...
John Deere has repeatedly outperformed Caterpillar on measures of Brand Equit...John Deere has repeatedly outperformed Caterpillar on measures of Brand Equit...
John Deere has repeatedly outperformed Caterpillar on measures of Brand Equit...
 
Sears Gets Fancy, But Straying from Relevance?
Sears Gets Fancy, But Straying from Relevance? Sears Gets Fancy, But Straying from Relevance?
Sears Gets Fancy, But Straying from Relevance?
 
BAV Solves Your Crisis!
BAV Solves Your Crisis!BAV Solves Your Crisis!
BAV Solves Your Crisis!
 
Domino's Breaking Back In!
Domino's Breaking Back In!Domino's Breaking Back In!
Domino's Breaking Back In!
 
BAV 101
BAV 101BAV 101
BAV 101
 
BAV 101
BAV 101BAV 101
BAV 101
 

The intersection between religion and capitalism and what it means for brands

  • 1. The Intersection Between Religion and Capitalism and What It Means for Brands http://ow.ly/smmm4 By: Sam Kiersey of BAV Consulting
  • 2. Tyson Foods vs. Competition Niche Leadership Brand Strength (Differentiation/Relevance) Mass Market New, Unfocused or Unknown Commodity or Eroded Brand Stature (Esteem/Knowledge) Base: BAV USA All Adults, 2013 2
  • 3. Timberland gained equity, while other competitor brands lost equity Niche Leadership Skechers, 2009 Skechers, 2013 Mass Market Brand Strength (Differentiation/Relevance) Rockport, 2009 2013 2009 Rockport, 2013 New, Unfocused or Unknown Commodity or Eroded Brand Stature (Esteem/Knowledge) Base: BAV USA All Adults, 2009-2013 3