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What a difference a year makes: How the BoSox have evolved as both
a team and a brand since the end of their 2012 season

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Check out how the Red Sox have evolved as both a team and brand since 2012, according to BAV data

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Check out how the Red Sox have evolved as both a team and brand since 2012, according to BAV data

  1. 1. What a difference a year makes: How the BoSox have evolved as both a team and a brand since the end of their 2012 season Down to Earth Percent Change in Imagery Among MLB Fans Q3 2012  Q3 2013 22% Daring 27% High quality 29% Leader 32% Rugged 43% Dynamic 56% Carefree 58% Prestigious 81% 0% Source: BAV USA Q3 2012-Q3 2013, MLB Fans 20% 40% 60% 80% 100%

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