So, you've done research and found that using bulk SMS services are an effective communication tool. You already know you must employ this option when planning your following advertising campaign. But where should you really start? With all the abundance of information on the net, you can receive overwhelmed.

1. bulk sms service 5 tips
So, you've done research and learned that using bulk SMS service is an efficient communication
tool. You already know you ought to take advantage of this option when planning your upcoming
marketing plan. But where in case you start? Using the abundance of information available on the
internet, you can receive overwhelmed. And if you don't possess any experience in using SMS as
an element of your marketing mix, you may be a bit worried because of not developing a clear
map.
Don't worry. This post walks you thru the main steps when running a powerful SMS campaign.
1. Clear Goal
Before submitting the initial text message, it's vital that you know your end game. Which kind of
results would you wish to achieve in this campaign? Do you need to drive a boost in traffic aimed
at your website? Or do you need customers to use a whole new service?
Having a clear goal will ensure you get in touch with the right customers and have the proper
message for them.
2. Craft Content
Unlike writing emails, crafting the very best message is a tricky one. To begin with, you're limited
by 160 characters. Secondly, you need your message to sound exclusive and personal. Mobile
phone devices are many more personal in comparison to email. In reality, it really is so personal
that according to Pew Internet Research, 44% percent of cellphone users have kept their phone
close to their bed.
So, how will you obtain the right message off to the right people?
Categorize your potential customers. Roll your sleeves, pull-up the spreadsheets, and figure out
the easiest way to group your existing customers. Go beyond gender and age. Some factors that
you should consider:
• Frequency of Transactions
• Spending Level
• Location
• Types of Products Customers Bought
Now, craft a compelling message for every single customer segment. Generally, all of your
current Cheapest bulk SMS in Nigeria must include clear and concise information, call to action,
and feelings of urgency. What are you wanting your customer to do upon reading the content?
When is the offer going to expire?

2. 3. Timing is Everything
The time you send the text messages can make or break your campaign. If you know your
customers' behavior, this task might come to you a lot easier. Generally, you need to avoid
sending your messages over a Monday. And naturally, you don't would like to send your texts
around the wee hours in the morning.
Timing varies wildly based on your industry and the purpose of your direct marketing campaign.
By way of example, in the event you own a salon, you're busiest throughout the weekend. So,
when your goal would be to increase sales during weekdays, you might send a price reduction
offer to choose customers on Tuesdays or Wednesdays.
How often you send a text is as important. General guideline is that you simply don't would like to
send text messages daily. The simplest way to determine the frequency of mailing out SMS would
be to experiment.
4. Experiment
The fantastic thing about using SMS is that you can manage to conduct experiments. You can
test which messages appeal to particular customer segment. You may also test when you ought
to send the content and how often.
In the initial stages of your own campaign, craft several messages for each and every customer
segment. Send them out during different times throughout the day and also the week.
So, how can you tell the results of your experiment?
5. Track
Track everything! Whenever you track how customers respond, you'll have concrete data. You'll
determine what works and what doesn't. You'll know the optimum time of the day to transmit a
specific text message.
There are lots of methods to track bulk SMS service. This is among the great joys of employing
SMS as an element of your direct marketing mix. Here are some strategies to track your
campaign:
Manual tracking. Ask your clients to demonstrate the written text message whenever they take full
advantage of a price reduction.
Include links. If you have an internet based store, include the specific web page where they may
discover the discount offer.
Use discount codes. Make use of a unique code enables you to track purchases made from a

3. consumer segment.
Crafting the correct message and seeking the perfect timing is actually a win-win situation for both
your company and customers. You get more from your campaign. Along with your customers will
appreciate getting personal messages that can help them.
However, it's vital that you should allow them to have the choice to opt-out of the service. The
process makes certain that you supply a positive experience. Moreover, you are taking legal
things into mind. A very crucial component of any campaign which involves bulk SMS service.