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LAVA09 Final Presentation about Pelle Pellets


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Presentation slides for the show held at LAVA09, the annualy conference of Nordic Periphery Project. This time it was in Reykjavik, Iceland and the date is 11.10.2009. This presentation was made by Ville, Anette and Juha-Matti. We worked very well as a team. It's Monkey Business, Babe!

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LAVA09 Final Presentation about Pelle Pellets

  1. 1. What is a Pellet? Where do they come from? 11.10.2009 #LAVA09 Reykjavik
  2. 2. Wood Pelle
  3. 3. Wood Pelle
  4. 4. Wood Pelle
  5. 5. Lava Pelle
  6. 6. Lava Pelle
  7. 7. Lava Pelle
  8. 8. Lava Pelle
  9. 9. Techno Pelle
  10. 10. Techno Pelle
  11. 11. Techno Pelle
  12. 12. Techno Pelle
  13. 13. T-Shirts! Sustainable T-shirts by
  14. 14. Pelle Pellets FACEBOOK Pelle Pellets Pelle Pellets
  15. 15. About Marketing “Don't be afraid to polarize people. Most companies want to create the holy grail of products that appeals to every demographic, social-economic background, and geographic location. To attempt to do so guarantees mediocrity.” Guy Kawasaki
  16. 16. Image Benefit Core Product Added Value Story
  17. 17. Gummesson: From 4P to 30 Relationships or ks Int Product tw er N e ac tio Product n Human Place Price Relationships Price Promotion Networks Place Interaction Human Relationships Promotion Ref: Evert Gummesson (2002), Total Relationship Marketing. Oxford, UK: Butterworth-Heinemann/The Chartered  Institute of Marketing, 2nd and revised edition 
  18. 18. Result Part 1 Young people will love pellets
  19. 19. Result Part 2 A movement towards sustainable energy
  20. 20. Thank You! Ideas and Presentation by Anette and Ville Illustrations by Juha-Matti