1. BALAJI M
IFIM Business School
#8P & 9P KIADB Industrial Area
Electronic City 1St Phase
Bangalore - 560100
Phone: +91 9632636165
Email: balaji.m@ifimbschool.com
LinkedIn URL: https://in.linkedin.com/pub/balaji-mohan/a7/973/7a9
Ambitious to work in an esteemed organisation in the area of Marketing where I can use
my Management and Leadership Skills to drive the growth of the organisation.
Education
Degree/Diploma Institute/ University Specialization Year % Marks
PGDM
IFIM Business School,
Bangalore
Marketing (Major)
Operation(Minor)
2014 –
16
75%
B.E
Sona College of Technology,
Salem/Anna University
Computer Science and
Engineering
2014 74%
12th
Shrishti Matriculation Higher
Secondary
School
Physics,Chemistry,Maths,
Computer Science
2010 84.08%
10th
Vani Vidhyalaya Matriculation
Higher
Secondary School
- 2008 88.4%
Empirical Study / Projects done
 Careers 360
Worked on the Micro Marketing Campaign of Careers 360 where posting reviews about
colleges and handling Facebook advertisement campaign.
 Assigned on a Marketing Strategy Project for building an “Educational Tablet” using
various Qualitative and Quantitative technique.
 Worked on a Complete Brand Guide of a non-existing brand called “LINN” as part of
Brand Management Project.
 Developed Creative Brief for “LAYS” using P&G format for Integrated Marketing
Communication Project.
Key Interest areas in Marketing
 Marketing Research
 Sales and Distribution
 Consumer Behaviour

2. Internship / Other Projects
- Business Development Intern at Axis Creative Design (For a period of 6 months from
SEPTEMBER 2014 to MARCH 2015)
Developed Business Strategies, Generated leads and organized clients meeting.
Work Experience
 Key account manager in iD fresh food (period of 4 months Jan 2016 – Apr 2016)
 Currently working in Nestle for ABC channel
Key Skills
 Presented a paper on “WASTE MANAGEMENT” at Sona College of Technology for
National Science day.
 Organised National Level Technical Symposium- THREADS’13 at Sona College of
Technology, Salem.
Declaration
I, Balaji M declare that all the above mentioned details are true to best of my knowledge.
Date:
Place: BALAJI M
 Problem Solving Skill
 Creative Skill
 Convincing Skill
 Analytics Skill
 MS Excel Advance Certificate from Cares, Bangalore
Awards and Activities
 Secured First position in “PICTIONARY” event happened at Symbiosis Institute of
Management, Bangalore.
 Secured Second Prize in the Paper Presentation Event – Artificial Intelligence (“BLUE
BRAIN PROJECT”) Organised by IEEE Association.
 Won the Best Short Film Award under senior category for the movie titled “IDEA”
conducted by PORT’13 at Sona College of Technology, Salem.
 Secured “FIRST CLASS WITH DISTINCTION” in lower level Typewriting Exam
conducted by Directorate of Technical Education, Tamilnadu.