Introduction to Public Relations Theory Pitch Letter After listening to this week's lecture podcast and learning about how to write a pitch letter please select a client of your choice and a media outlet of your choosing and draft a pitch letter to promote that client new product, business, project, etc. A few items to keep in mind: -Please follow the template found in my example -Think about what creative pitch angles will help to attract media attention -Remember to provide some background information about your client to help build their credibility -Describe (in a couple sentences) what your client is promoting -Remember to include TIMING on when your client's project is coming out. This helps the reporter know when to run their story. For example: My client's book will hit retailers December 1. Lady Gaga's new album "Cheney Rocks" will be released on December 15. Kim Kardashian's new "Smoochie" lip kit will debut January 1. Arby's is scheduled to open in Cheney on Friday, December 15. -Proofread for spelling, punctuation and capitalization. Remember to capitalize names of companies, social media outlets, media outlets, etc. -Have fun with this and get creative! -Sample pitch letter template: CMGT/410 v19 Project Methodology Selection and Rationale CMGT/410 v19 Page 2 of 3Project Methodology Selection and RationaleQuestions 1. Which methodology, Agile or waterfall, do you think is most appropriate for a project characterized by innovation, loosely defined requirements, and high risk? Why? Be sure to cite at least two sources to support your rationale. 2. Which methodology, Agile or waterfall, do you think is most appropriate for a project characterized by comprehensively defined requirements and low risk? Why? Be sure to cite at least two sources to support your rationale. 3. For the project you chose as a good fit for Agile, describe the following roles: project manager, project sponsor, business analyst, and scrum master. 4. For the project you chose as a good fit for waterfall, describe the following roles: project manager, project sponsor, business analyst, and program manager. 5. Define project, project life cycle, and software development life cycle. How does a project’s software development life cycle differ from the project life cycle? Copyright© 2018 by University of Phoenix. All rights reserved. Copyright© 2018 by University of Phoenix. All rights reserved. Task_TableIDNameDurationStartFinishPredecessorsResourcesNotesProject Server 2016 upgrade - waterfall1Plan for upgrade to Project Server 20165 days1/25/16 8:001/29/16 17:00http://go.microsoft.com/fwlink/p/?LinkId=2573572Review system requirements for upgrade1 day1/25/16 8:001/25/16 17:00Server Administrator, Technical Analyst3Plan for clients1 day1/26/16 8:001/26/16 17:002Technical Analyst, Server Administrator4Gather information about your Project Server 2010 environment1 day1/27/16 8:001/27/16 17:003Server Engineer, Server Administrator5Plan to upgrade customizations1 da.

1. Introduction to Public Relations Theory
Pitch Letter
After listening to this week's lecture podcast and learning about
how to write a pitch letter please select a client of your choice
and a media outlet of your choosing and draft a pitch letter to
promote that client new product, business, project, etc. A few
items to keep in mind:
-Please follow the template found in my example
-Think about what creative pitch angles will help to attract
media attention
-Remember to provide some background information about your
client to help build their credibility
-Describe (in a couple sentences) what your client is promoting
-Remember to include TIMING on when your client's project is
coming out. This helps the reporter know when to run their
story.
For example: My client's book will hit retailers December 1.
Lady Gaga's new album "Cheney Rocks" will be released on
December 15. Kim Kardashian's new "Smoochie" lip kit will
debut January 1. Arby's is scheduled to open in Cheney on
Friday, December 15.
-Proofread for spelling, punctuation and capitalization.
Remember to capitalize names of companies, social media
outlets, media outlets, etc.
-Have fun with this and get creative!
-Sample pitch letter template:
CMGT/410 v19
Project Methodology Selection and Rationale
CMGT/410 v19
Page 2 of 3Project Methodology Selection and
RationaleQuestions
1. Which methodology, Agile or waterfall, do you think is most

2. appropriate for a project characterized by innovation, loosely
defined requirements, and high risk? Why? Be sure to cite at
least two sources to support your rationale.
2. Which methodology, Agile or waterfall, do you think is most
appropriate for a project characterized by comprehensively
defined requirements and low risk? Why? Be sure to cite at least
two sources to support your rationale.
3. For the project you chose as a good fit for Agile, describe the
following roles: project manager, project sponsor, business
analyst, and scrum master.
4. For the project you chose as a good fit for waterfall, describe
the following roles: project manager, project sponsor, business
analyst, and program manager.
5. Define project, project life cycle, and software development
life cycle. How does a project’s software development life cycle
differ from the project life cycle?
Copyright© 2018 by University of Phoenix. All rights reserved.
Copyright© 2018 by University of Phoenix. All rights reserved.
Task_TableIDNameDurationStartFinishPredecessorsResourcesN
otesProject Server 2016 upgrade - waterfall1Plan for upgrade to
Project Server 20165 days1/25/16 8:001/29/16
17:00http://go.microsoft.com/fwlink/p/?LinkId=2573572Review
system requirements for upgrade1 day1/25/16 8:001/25/16
17:00Server Administrator, Technical Analyst3Plan for clients1
day1/26/16 8:001/26/16 17:002Technical Analyst, Server
Administrator4Gather information about your Project Server
2010 environment1 day1/27/16 8:001/27/16 17:003Server
Engineer, Server Administrator5Plan to upgrade
customizations1 day1/28/16 8:001/28/16 17:0046Create an
upgrade communications plan1 day1/29/16 8:001/29/16
17:005Project Manager7Prepare your environment for upgrade4
days2/1/16 8:002/4/16 17:001Server
Administratorhttp://go.microsoft.com/fwlink/p/?LinkId=257359
8Deploy your Project Server 2016 destination environment1
day2/1/16 8:002/1/16 17:00Server Engineer9Prepare your

3. Windows PowerShell environment1 day2/2/16 8:002/2/16
17:008Server Engineer10Disable backward compatibility mode
in your Project Server 2010 environment1 day2/3/16 8:002/3/16
17:009Server Administrator11Check your Project Server 2010
data for issues that can cause the upgrade to fail1 day2/4/16
8:002/4/16 17:0010Server Administrator12Create backup copies
of your Project Server 2010 farm databases1 day2/5/16
8:002/5/16 17:007Server
Administratorhttp://go.microsoft.com/fwlink/p/?LinkId=257360
13Restore your Project Server 2010 farm databases for upgrade1
day2/8/16 8:002/8/16 17:0012Server
Administratorhttp://go.microsoft.com/fwlink/p/?LinkId=257361
14Upgrade your databases and Project Web App site
collections14 days2/9/16 8:002/26/16 17:0013Server
Administratorhttp://go.microsoft.com/fwlink/p/?LinkId=257363
15SharePoint upgrade6 days2/9/16 8:002/16/16 17:0016Check
the SharePoint content database for errors that can cause
upgrade to fail1 day2/9/16 8:002/9/16 17:0017Attach and
upgrade the SharePoint content database1 day2/10/16
8:002/10/16 17:0016Server Administrator18Add your account as
a secondary owner of the Project Web App site collection that
you want to upgrade1 day2/11/16 8:002/11/16 17:0017Server
Administrator19Migrate users who are using Windows Classic
authentication mode to claims based authentication (optional)1
day2/12/16 8:002/12/16 17:0018Server Administrator20Check
your Project Web App site collection for issues that can cause
upgrade of the site to fail1 day2/15/16 8:002/15/16
17:0019Server Administrator21Upgrade the Project Web App
site from SharePoint 2010 mode1 day2/16/16 8:002/16/16
17:0020Server Administrator22Project Server upgrade8
days2/17/16 8:002/26/16 17:001523Consolidate your Project
Server 2010 databases to a Project Services database1
day2/17/16 8:002/17/16 17:0024Attach the Project Services
database to the web application1 day2/18/16 8:002/18/16
17:0023Server Administrator25Check your Project Services
database for errors that can cause upgrade to fail1 day2/19/16

4. 8:002/19/16 17:0024Server Administrator26Upgrade the Project
Services database1 day2/22/16 8:002/22/16 17:0025Server
Administrator27Mount the Project Web App instance1
day2/23/16 8:002/23/16 17:0026Server Administrator28Check
the Project Web App instance for issues that can cause upgrade
to fail1 day2/24/16 8:002/24/16 17:0027Server
Administrator29Upgrade the Project Web App instance1
day2/25/16 8:002/25/16 17:0028Server Administrator30Enable
Project Web App features1 day2/26/16 8:002/26/16
17:0029Server Administrator31Testing2 days2/29/16 8:003/1/16
17:002232Test Sharepoint Server1 day2/29/16 8:002/29/16
17:00Server Administrator, Server Engineer33Test Project
Server1 day3/1/16 8:003/1/16 17:0032Server Administrator,
Server Engineer
Resource_TableIDNameInitialsTypeMaterial LabelGroupEmail
AddressUser Logon AccountMax UnitsStandard RateCost Per
UseNotes1Technical AnalystTWork100%$50.00/h02Server
AdministratorSWork100%$65.00/h03Server
EngineerSWork100%$60.00/h0
Assignment_TableTask NameResource Name% Work
CompleteWorkUnitsReview system requirements for
upgradeServer Administrator08h100%Review system
requirements for upgradeTechnical Analyst08h100%Plan for
clientsTechnical Analyst08h100%Gather information about your
Project Server 2010 environmentServer
Administrator08h100%Gather information about your Project
Server 2010 environmentServer Engineer08h100%Plan to
upgrade customizationsServer Administrator08h100%Deploy
your Project Server 2016 destination environmentServer
Engineer08h100%Prepare your Windows PowerShell
environmentServer Engineer08h100%Disable backward
compatibility mode in your Project Server 2010
environmentServer Administrator08h100%Check your Project
Server 2010 data for issues that can cause the upgrade to
failServer Administrator08h100%Create backup copies of your
Project Server 2010 farm databasesServer

5. Administrator08h100%Restore your Project Server 2010 farm
databases for upgradeServer Administrator08h100%Check the
SharePoint content database for errors that can cause upgrade to
failServer Administrator08h100%Attach and upgrade the
SharePoint content databaseServer Administrator08h100%Add
your account as a secondary owner of the Project Web App site
collection that you want to upgradeServer
Administrator08h100%Migrate users who are using Windows
Classic authentication mode to claims based authentication
(optional)Server Administrator08h100%Check your Project Web
App site collection for issues that can cause upgrade of the site
to failServer Administrator08h100%Upgrade the Project Web
App site from SharePoint 2010 modeServer
Administrator08h100%Consolidate your Project Server 2010
databases to a Project Services databaseServer
Administrator08h100%Attach the Project Services database to
the web applicationServer Administrator08h100%Check your
Project Services database for errors that can cause upgrade to
failServer Administrator08h100%Upgrade the Project Services
databaseServer Administrator08h100%Mount the Project Web
App instanceServer Administrator08h100%Check the Project
Web App instance for issues that can cause upgrade to
failServer Administrator08h100%Upgrade the Project Web App
instanceServer Administrator08h100%Enable Project Web App
featuresServer Administrator08h100%Test Sharepoint
ServerServer Administrator08h100%Test Sharepoint
ServerServer Engineer08h100%Test Project ServerServer
Administrator08h100%Test Project ServerServer
Engineer08h100%
Task_TableNameDurationPredecessorsResourcesNotesMobile
app plan34 days3/17/16Project set-up7 days2/1/162/9/16Define
project processes2 days2/1/162/2/16project manager, product
ownerSet up working environment4 days2/3/162/8/163technical
administratorDetermine initial sprint velocity1
day2/9/162/9/164lead developerProject setup complete0

6. days2/9/162/9/165Sprint 1 UI6 days2/10/162/17/162Sprint 1
plan0.5 days2/10/162/10/16Select sprint 1 user stories0.25
days2/10/162/10/16product ownerAssign user stories0.25
days2/10/162/10/169product owner, lead developerSprint 1 plan
complete0 days2/10/162/10/1610User Interface5
days2/10/162/16/16Design User Interface2
days2/10/162/11/16UX developerBuild User Interface2
days2/12/162/15/1613UX developerTest User Interface1
day2/16/162/16/1614test engineerUAT of UI1
day2/17/162/17/1612test engineer, product ownerCorrect Issues
From UAT UI1 day2/26/162/26/1625UX developerSprint 2
reports15 daysSprint 2 plan0.5 days2/18/162/18/16Select sprint
2 user stories0.25 days2/18/162/18/16lead developerAssign user
stories0.25 days2/18/162/18/1619lead developerSprint 1.1 plan
complete0 days2/18/162/18/1620Client Specified Reports7
days2/18/162/26/16Design Reports2
days2/18/162/19/16reporting developerBuild Reports2
days2/22/162/23/1623reporting developerTest Reports2
days2/24/162/25/1624test engineerUAT of Reports1
day2/29/162/29/1622test engineer, product ownerCorrect Issues
From UAT of Reports1 day3/8/163/8/16reporting
developerSprint 3 Platform7 days3/1/163/9/1617Sprint 3
plan0.5 days3/1/163/1/16Select sprint 3 user stories0.25
days3/1/163/1/16lead developerAssign user stories0.25
days3/1/163/1/1630lead developerSprint 3 plan complete0
days3/1/163/1/1631Cross Platform Support6
days3/1/163/8/16Design Cross Platform Support2
days3/1/163/2/16technical administratorBuild Cross Platform
Support2 days3/3/163/4/1634technical administratorTest Cross
Platform Support1 day3/7/163/7/1635technical
administratorUAT of CPS1 day3/9/163/9/1633technical
administrator, test engineerProject End2
days3/16/163/17/1644Obtain Final Client Signoff1
day3/16/163/16/16project manager, product ownerProvide
Project Report Out0.5 days3/17/163/17/1648project manager,

7. product ownerProject End Celebration0.5
days3/17/163/17/1649project manager, product owner