Aaum's Corporate Presentation & geniSIGHTS updated Jun, 2014

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This document contains information and data that AAUM considers confidential. Any disclosure of Confidential Information to, or use of
it by any other party (i.e., a party other than Aaum), will be damaging to AAUM. Ownership of all Confidential Information, no matter in
what media it resides, remains with AAUM.
AAUM Confidential
AAUM Research and Analytics Private Limited
01 N, 1st floor IIT Madras Research Park, Kanagam road, Chennai – 600113
Tel +91 44 66469877 | Fax +91 44 66469877 Email: info@aaumanalytics.com | Web www.aaumanalytics.com

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Founded by IIT Madras alumnus brings in extensive global business experience working with Fortune 100
companies in North America & Asia Pacific. Established at IIT Madras Research Park with a focus on
researching and devising sophisticated analytical techniques to solve pressing business needs of corporations
ranging from travel & logistics, finance, insurance, hr, health care, entertainment, FMCGs, retail, telecom.
Analytics
Competitive
assessment
Competitive Intelligence Livelihood
Appropriate statistical models
through which clients can measure
and grow their business.
Actionable insights to clients for their
business excellence
Services ranging from promotion of
livelihoods, implementation services,
livelihood & feasibility studies.

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- recognized & featured by Ministry of Micro Small & Medium Enterprises
– featured entrepreneur by The Indus Entrepreneurs, Chennai in Feb, 12
- advanced analytics platform for delivering actionable analytical/reporting
solutions to businesses at affordable pricing
 Strategic Partnership –
 Served more than for Businesses & Govt organizations
 Identified funds requirement in Jan 2014 and
through partner network
 Singapore, Canada, US & North America, Kuwait
 Dedicated Research & Development office at

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is an entrepreneur with robust experience in quantitative & qualitative data analysis,
business intelligence, project management and IT process consulting working for several clients in Finance,
Information Technology, Marketing and Operations domain. Rajesh holds rich consulting experience with
Fortune 100 organizations. He has B.Tech in Mechanical Engineering from IIT Madras and MBA from IIT
Kanpur.
is professor at the Department of Management Studies, Indian Institute of Technology Madras. He
has wealth of international consulting experience in the broad areas of Technology Strategy Formulation, Techno-
Economic Feasibility Studies, Organizational Restructuring, Corporate Planning, Business Process Reengineering,
ActivityBased Costing, and Industrial Engineering /Management.
is a management professional with experience in diverse functional areas – business strategy,
service delivery, marketing strategy & development and business process design. She has worked in regional Asia-
Pacific and in-country roles, in Singapore, India and the United States. She holds an MS in Engineering-Economic
Systems from Stanford University.
is Professor at the Dept of Electrical Engineering, IIT Madras. He received a
B.Tech degree from IIT Kanpur, and M.S. and Ph.D degrees from the University of Maine, USA. Professor Jhunjhunwala
has the unique distinction among academics for combining innovations in technology and business incubation with the
social goal of sustainable development in India.Dr. Jhunjhunwala leads the Telecommunications and Computer
Networks Group (TeNeT) of IITM faculty whose members have been working closely with industry in the development of
a number of products suitable for developing countries using affordable technologies for more than a decade.
is a data evangelist with extensive experience in finance, retail, social media, human
resource and Government. Her forte is in the field of data mining, machine learning and statistical modeling.
She actively researches in social media to derive actionable insights using advanced analytical models.
Parvathy topped her Masters in Econometrics from University of Madras.

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Human
Capital
Lifestyle
Retail
Travel/
Logistics
Insurance
Finance
Digital
Media
• Productivity modeling
• Unstructured data analysis
• Analytics consulting
• Recommendationengine
• Unstructured data analysis
• Cross selling & Upselling
• Loyalty Management, Life time Value
• Catchment prediction
• Fare, credit limits, trends, customer scoring
• margin,cohorts, acquistion, churn
• dynamicpricing, route optimization
• Predicting claims and forecasting revenues
• Household wealth at Risk and Vulnerabilities
• Road map for BI & analytical capability
• Creditscoring, Customer segmentation
• Business Risks
• Sentiment Analysis
• Campaign and Publisher scoring
Training
Research
Government
Organization
Product
Reports
Cloud
Big data
• Analytics for Business sucess & excellence
• Big data workshops/trainings
• geniSIGHTSversion 2
• Retail | Travel | Finance | Digital Media
• Big data analytics & emerging technologies
• Ministryof Rural Development, GoI – NREGA
• Election Analytics
• Crimeanalytics (Police dept)
• geniSIGHTS- advanced analytics/BIplatform
• Customizable,extensible for cloud & big data
• Intelligent dashboards
• doc, ppt, excel, html, pdf, etc
• Partnership with Actuate for world class reports
• EC2 instance hosted at AWS.
• Hybrid cloud capabilities
• Jumbo – Our own big data Hadoop platform
• Memorymapping and parallelization techniques

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“Our engagement with Aaum Analytics has been overwhelmingly fulfilling. Aaum’s
expertise in data mining and analytics were immensely useful in delivering quality results
for our organization. The team was quick in understanding of travel domain and using their
expertise gave us meaningful insights into data reporting capabilities to benefit our
customers”.
We believe Aaum Analytics is aptly positioned to capture the next wave in big data
analytics.It has a strong functional focus on identifying and linking disparate data sources
with existing client platforms and aligning these with business metrics to deliver an
analytics package that delivers quantifiable benefits and not just perceptive improvements.
The approach of covering the diagnostic-predictive cycle of analysis is also commendable.
The quality of the senior team members is also excellent as they come with deep statistical
modeling background and deliver as hands-on data scientists. Lastly, their solutions are
geared towards exciting space such as media & entertainment, e-commerce, etc. that will
ensurefast growth for the company assuming they are able to crack open the market.
"AAUM team mined our past 3 years data and came up with very useful insights on
customer behavior, booking patterns, peak booking trends, customer retention metrics,
agent behavior and booking patterns etc.. These insights were very useful in taking many
business decisions which helped us maximizing our revenue and customer retention.“
The client servicing side was quick to understand various fmcg concepts and learn the
dynamics of our eco-system. The analytics team showed great ability in identifying key
problem areas and devising effective solutions to address them. You demonstrated great
patience support and understanding when we went about revising our requirements and UI
design on multiple occasions. It was a great pleasure working with the Aaum analytics
team. I wish you the very best in your future endeavours.
Aaum consultants quickly identified existing gaps, explored new opportunities and finally
came up with relevant business strategies in a very short span of time. Begin a startup, this
approach very much helped us to take quick decisions for us to set strategic direction in TN
and create new business in AP and other states. It was an insightful and enjoyable
experience working with aaum.
Our organization partnered with AAUM to build a comprehensive business intelligence
platform that would enable advanced analytics and reporting to aid our business areas.
Knowing what path to take requires understanding of the current maturity level and the
desired level. Aaum consultants evaluated the current maturity of BI initiatives by analyzing
the data sources and the past data. Based on this understanding, the consultants
emphasized the need to set up the right data infrastructure for BI initiatives through setting
up of data warehouses, analytical tools and reporting environment. We are extremely
happy with the professionalism exhibited by Aaum consultants and have entered with long-
term agreement to perform predictive and other advanced analytical requirements.

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Business
Partnership with ITCOT , QT&T and four strategic alliances
Member of Nasscom, CII, TIE
Nrich partnership for setting up Aaum in Canada.
Technology
IBM’s Global Entrepreneurship Program
Amazon’s Activate Program
SAP’s Startup focus program on Loyalty Analytics
Actuate
Academia
IIT Madras, VIT, MSE, IIMI, ICT Academy– Dedicated talent pool for Aaum
and our invaluable Customers

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This document contains information and data that AAUM considers confidential. Any disclosure of Confidential Information to, or use of
it by any other party (i.e., a party other than Aaum), will be damaging to AAUM. Ownership of all Confidential Information, no matter in
what media it resides, remains with AAUM.
AAUM Confidential
AAUM Research and Analytics Private Limited
01 N, 1st floor IIT Madras Research Park, Kanagam road, Chennai – 600113
Tel +91 44 66469877 | Fax +91 44 66469877 Email: info@aaumanalytics.com | Web www.aaumanalytics.com

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Gazillion Products are available in the
market
Extensible across Technologies, Platforms,
Devices
Business people can generate complex
reports with the pre-defined metrics
Report Generation at ease with no need for
technical understanding
Reports available at the cost of a dime
CompetitiveLandscape
Worldwide Data Analytics Outsourcing Market Size, Share to Grow at a CAGR of 31.68 Percent - 2012 to 2016 -
Forecast and Analysis in New Research Report at Researchmoz.us
Business Analytics Market to Reach $50.7B by 2016 on Big Data Hype: IDC

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Too specialized or too generic
Costs a lot to cater to the specifics
Needs a very good understanding of
analytics to embrace it
Should make use of the existing
infrastructure as well
Need advise to represent things better,
insightful without spending a lot but
how?
Market offerings
Years Projects Domains
Advantage geniSIGHTS
Exactly your Product
X ROI
Customizable as you need it
Enhanced with advanced analytics
Extensible in cloud & Big Data environment
Dedicated team building insightful solution
Scalable BI initiative
OurSolution
If seeing is believing, see how geniSIGHTS evolved…
geniSIGHTS - Aaum’s differentiator to grab significant pie in the Analytics Market

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Reap the benefits of advanced
analytics in incremental stages

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Features Gold Diamond Platinum
Report
dashboards
4 - 5 8 -10 Customizable
Analytics support Basic Medium Advanced
Timeline 10-15 days 1 month As per requirements
Deployment
Cloud
+
Web-based
No separate hardware/software
Web-based
No separate hardware/software
Web-based
No separate hardware/software
On Premise
++
@ Client location @ Client location @ Client location
Big data support No Yes Yes
Exports Excel, PPT, PDF, Doc, XML,
open office formats, etc
Excel, PPT, PDF, Doc, XML,
open office formats, etc
Excel, PPT, PDF, Doc, XML,
open office formats, etc
Support
*
10 business days 10 business days As per requirements
Customer support Resolution with in 24
hours
Resolution with in 24
hours
As per Service Level
Agreements
Sample reports
(Visit www.genisights.com to access
these reports)
MIS at a glance Cross selling/Upselling Predicting loyal customers
Inventory review track Engagement analysis Credit Scoring
Sales performance Recommendation Unstructured/Social media
+ Cloud deployment would be in Amazon AWS. Separate accounts would be created for the client applications. Cloud hosting costs would be charged based
on actual consumption in the cloud.
++ On Premise deployment would incur additional costs in integrating/developing with client tools.
* 10 business days support after the delivery. This could be extended by AMC.

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Research
data
CRM
data
FInance
data
Dept n
data
Other
private
data
Client data sources
SQL NOSQL
geniSIGHTS enterprise data warehouse
R2
R1
A2
A1
Reportingengine
Analytical engine
Analytically enriched dashboards and applications
• SQL
• Hadoop
• Hbase
• MongoDB
• DynamoDb
…
Aggregator and integrators

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OurSolution
Experience the magic by clicking our Genie
geniSIGHTS

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Analytics
Visit www.genisights.com
Interested?
Request for demo specific to your business
Mail us at info@aaumanalytics.com
Call us at 8754577385/6/7/8/9

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1st floor IIT Madras Research Park, Kanagam road, Chennai – 600113
 +91 44 66469877  +91 44 66469887  +91 44 66469877
 info@aaumanalytics.com b.rajeshkumar
AaumAnalytics http://www.youtube.com/aaumanalytics
http://www.facebook.com/AaumAnalytics  www.aaumanalytics.com
http://www.linkedin.com/company/aaum-research-and-analytics-iit-madras
Aaum Research and Analytics founded by IIT Madras
alumnus brings in extensive global business experience
working with Fortune 100 companies in North America &
Asia Pacific. Established at IIT Madras Research Park with a
focus on researching and devising sophisticated analytical
techniques to solve pressing business needs of corporations
ranging from travel & logistics, finance, insurance, HR,
health care, entertainment, FMCGs, retail, telecom.