This document discusses digital business and digital business management. Digital business involves marketing, buying, selling, delivering, servicing, and paying for products, services, and information across networks. Digital business management involves optimizing an organization's value proposition and value chain positions through adopting digital technology and using the internet and digital communications. Some key digital business models discussed are business-to-business, business-to-consumer, consumer-to-business, and consumer-to-consumer. The document also outlines how digital business management can benefit businesses by reducing costs and increasing revenues, and lists some advantages of going digital for small and medium sized businesses.

1. Digital Business Management

2. PROJECT MADE
BY..
SIDDHESHWAR
BHAGUNDE

3. “You just can’t ask
people what they
want and then try to
give it to them. By
the time you get it
built, they’ll want
something else”
- Steve jobs
Apple computers

4. What is digital business?
Marketing, buying, selling, delivering, servicing, and paying
for products, services, and information across networks linking
an enterprise and its prospects, customers, agents, suppliers,
competitors and allies.

5. What is digital business management?
Involves the continuous optimization of an organization’s value
proposition and value-chain positions through the adoption of
digital technology and the use of the Internet , digital
communications as the primary communications medium

6. DIGITAL BUSINESS
MODELS

7. Business-to-Business (B2B)
• Electronic
marketplace (e-
marketplace) –
interactive business
communities
providing a central
market where
multiple buyers and
sellers can engage in
e-business activities

8. B2C– delivery of products and services directly to
individual consumers through the Internet.
•Dell Computer
•Expedia
Business-to-Consumer
(B2C)

9. Consumer-to-Business (C2B)
• Indiamart.com is an example of a C2B e-
business model
• The demand for C2B e-business will increase
over the next few years due to customer’s
desire for greater convenience and lower
prices

10. C2C– market in which consumers market goods and
services to each other through the Internet.
•eBay
•Zshops at Amazon.com
Consumer-to-
Consumer (C2C)

11. CHANGING ASSUMPTIONS
• Old: Long-range planning important
New: Adaptability important
• Old: Information systems record information about the
work
New: Information systems do the work
• Old: People have stable jobs and careers
New: Work environments and job duties change rapidly.
Country boundaries don’t matter.

12. HOW BUSINESS BENIFITS FROM
DIGITAL BUSINESS MANAGEMENT?
[ Reduce administrative and operating costs
[ Reduce inventory costs
[ Reduce the cost of procurement
[ Improve customer service and satisfaction
[ Streamline procurement procedures
[ Increase communication efficiency and interaction with
employees, vendors, customers and strategic partners
[ Increase revenues and profit margins

13. ADVANTAGES OF GOING DIGITAL FOR SMALL
AND MEDIUN SIZED BUSINESS
1) Inexpensive source of information
2) Inexpensive way of advertising
3) Inexpensive way of conducting market
research
4) Inexpensive way to build (or rent) a
storefront
5) Lower transaction cost

14. 6) Image and public recognition can be accumulated
fast
7) Inexpensive way of providing catalogues
8) Inexpensive way to reach worldwide customers
Cont...

15. IMPROVEMENTS DUE TO
DIGITALIZATION